The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Monster, who had a great search advert and landing page on the whole. However, the fact there are two businesses with the same name (Monster energy drink and Monster jobs) means the keyword targeting might need to be a bit more ...
Monthly Archives: March 2018
Vimeo – Analyse A Real PPC Campaign 08 Mar 2018
4 Ways to Reduce a Website’s Bounce Rate 07 Mar 2018
The bounce rate is an important statistic for websites and can be deemed a crucial stat in measuring the health of a website. Too high and it suggests the web users don’t find your website useful and want to get off it as soon as possible, whilst a low bounce rate signifies the exact opposite. The bounce rate is defined ...
3 Reasons Every Website Needs to Try Ezoic in 2018 06 Mar 2018
I did a review of Ezoic back in 2017 which, ultimately, made clear just how effective a form of advertising they are, in the sense they can, at the minimum, double earnings of, pretty much, any website out there. For my own website PoemAnalysis.com, earnings increased by 160% as compared to Adsense. For those that are using ...
Monster – Analyse A Real PPC Campaign 01 Mar 2018
The last PPC campaign I analysed int he ‘Analyse A Real PPC Campaign’ series was from Adagio Tea, who had a good search advert and an average landing page, since there were both positives and negatives associated to the page. Continuing the theme of drinks, energy drinks are a huge market that is seemingly dominated ...