What do you think of Long tail Keywords? Well this is the kind of question that you might have been asked by your clients time and again. Some people are of the opinion that Long Tail Keywords is the panacea of their all problems.
Monthly Archives: October 2014
3 Long-Tail Keywords Myths That Need to Be Busted 31 Oct 2014
The Main Sources of Traffic For Blogs and Websites 31 Oct 2014
Potentially, this is the million dollar question if it can be answered right and used effectively. Millions of bloggers and website owners around the world will be constantly trying to find ways of gaining traffic to their website so that it ultimately increases their online presence and increases the revenue produced from that ...
Maximizing the Effect of Your PPC Campaigns During the Holidays 30 Oct 2014
Using pay-per-click campaigns can assist with increasing sales through advertisements, but you may be able to enhance these effects for the holiday season. More money is spent by consumers within the last two months of the year, and your business could see an influx of sales should you optimize your strategies. There is great ...
Natoora – Analyse A Real PPC Campaign 29 Oct 2014
The last article in the ‘Analyse A Real PPC Campaign’ looked at Lovell Soccer, who had many positive areas of optimisation. For example, the use of black for the background of the webpage web users land on would promote conversions since black is associated with being a dominant colour and fashionable. In this ...
Property Investment as a Business Strategy 28 Oct 2014
Many business owners, particularly start-ups just building their company, wonder how they can increase their assets and earn more money in addition to what they get from clients. The answer could lie in strategic property investment. When taking advantage of Australian investment property services, you will have the opportunity ...
9 Ways To Improve Your PPC Search Advert 28 Oct 2014
Sometimes, when it comes to finding information out on the internet about a specific topic, you just want the information to be bullet printed clearly and in a precise manner so you don’t have to go scrolling through numerous amounts of pages. For this reason, when it comes to talking about ways you can improve your PPC ...
Lovell Soccer – Analyse A Real PPC Campaign 23 Oct 2014
The last article in the ‘Analyse A Real PPC Campaign looked at a range of search adverts that had bid for the search term ‘switch bank’. As it turned out, this was quite a competitive search phrase to bid for which saw three adverts battling out for web user’s clicks (with uSwitch having, what I thought ...
How the CPC You Choose Affects Your PPC Campaign’s Performance 23 Oct 2014
When it comes to running a pay per click advertising campaign, there are many elements an advertiser can change, tweak and optimise in order to improve the overall success rate of the campaign. For example, the text advert can be changed to an image advert or tweaked and optimised with call to actions to promote a click onto ...
Does Your Landing Page’s Page Rank Matter? 22 Oct 2014
Landing page optimisation for pay per click advertising campaigns are a big talking point on the internet in general. The reasons for this are because the landing page is a huge element of the whole PPC campaign and there are many many ways you can optimise a landing page. One topic that never really pops up with landing page ...
Tweaking Landing Pages to Increase Quality Score 20 Oct 2014
If you happen to run an adwords campaign, you are already aware of the fact that the success and failure of the campaign hangs by a thread and often times, the very thread is controlled by a mysterious element code named as Quality Score. Okay, let me explain it. You can find tons of articles on how to increase quality score of ...
Analyse ‘switch bank’ PPC Search Adverts 16 Oct 2014
Continuing the ‘Analyse A Real PPC Campaign’ series, the last I looked at was Chiltern Fireplaces who were a small local business that had a well designed search advert but, unfortunately, a poorly designed landing page which I saw a few areas they could have improved on. In this article, instead of analysing a ...
PPC Marketing and Its Effectiveness 15 Oct 2014
PPC, or pay-per-click, marketing has been shown to help businesses not only to make sales but also achieve business goals and objectives easily and quickly while staying sustainable at the same time. viagra online no prescription According to PPC Statistics archive, there were almost 6 billion searches daily during the year ...
3 Reasons To Repeat Your URL In a PPC Advert 15 Oct 2014
The search advert of a pay per click advertising campaign is always going to be an important aspect to a campaign. It is the first interaction the web user has with the advertiser’s campaign. On the internet, first impressions are absolutely everything so making sure your advert is as good as it can be is vital to the ...
My Opinion on Banner Advertising 14 Oct 2014
No doubt it can be considered that pay per click advertising is the most used form of advertising on the internet for many reasons. However, this doesn’t mean the other alternative forms of advertising are not good. In actual fact, some websites suit other forms of advertising better than PPC while others do not. I have ...
Why Online Marketers Should Be Paying Attention to the Rise of Ello 13 Oct 2014
Ello has arrived on the social networking scene with all the unobtrusiveness of a sonic boom. Even though the service is still in beta, thousands of new users are signing up every day. We’re not kidding. This social network has hit up to 36,000 signups each hour, according to Business Insider. So what’s with this ...
Chiltern Fireplaces – Analyse A Real PPC Campaign 09 Oct 2014
The last article in the ‘Analyse A Real PPC Campaign’ series had a look at a website called joke.co.uk which sells Halloween costumes. What we found from this was that there was a lot of competition for search phrase ‘halloween costumes’ and that joke.co.uk’s landing page was very well designed for ...