The thing about looking at articles online is that they usually go into quite a lot of detail when talking about pay per click advertising. I already have nearly 450 articles alone on PPC.org and, just think about it, PPC is only about gaining a click from a web user in search engine results and publisher websites and sending ...
Monthly Archives: October 2014
3 Silly Mistakes To Not Make In PPC 08 Oct 2014
4 Crucial Facts About Adwords Campaign 08 Oct 2014
Running an adwords campaign and making it successful are two different things altogether. It does not take more than 5 minutes to make an adwords ad up and running. But making it successful is a different ballgame altogether. There are certain things that you need to remain aware of otherwise all your efforts to make your ...
[How to] Stop Your PPC Search Advert Failing 07 Oct 2014
![[How to] Stop Your PPC Search Advert Failing](https://ppc.org/wp-content/uploads/2014/10/How-to-Stop-Your-PPC-Search-Advert-Failing.png "[How to] Stop Your PPC Search Advert Failing")
In all honestly, I tend to say the landing page is the most important aspect of a PPC campaign for the simple fact that it is the last metaphorical ‘domino’ to fall in PPC which will gain you a conversion. However, all of the elements in PPC are important. The keywords you use in your campaign affect the CPC and ...
Halloween Costumes – Analyse A Real PPC Campaign 02 Oct 2014
The last article that can be related to the ‘Analyse A Real PPC Campaign’ series had a look at Tesco vs Sainsbury’s who are two supermarkets using pay per click advertising to promote their online delivery service to consumers. What we found was that Tesco’s search advert was generally better than ...
Constructing The Perfect Tweet To Gain Clicks 01 Oct 2014
Who would have though 140 character messages would have been the new form of social media ten years ago? Twitter has become such a important tool to advertisers and businesses for the simple matter that it is a great place to advertise anything on it. If you find yourself wanting to promote links to a website of some sort, you ...