Latest news in Social Media

Why You Should Concentrate on Social Media Marketing

Why You Should Concentrate on Social Media Marketing We all know there are tens, if not hundreds, of ways you can gain traffic online. When looking at the top forms of traffic generation, there is, of course, PPC – pay a certain amount every time your advert is clicked on. There is SEO which looks into improving the organic ranking of a website so that you can gain an ...

Effective Social Media and Pay Per Click by Brian Newmark

Effective Social Media and Pay Per Click by Brian Newmark Almost every company is doing a social media program these days and most companies are doing some sort of Pay Per Click campaign. There simply is no choice because the world is relying more and more on social media for news, recommendations for products and services and for exchanging information. That means companies have to ...

3 Reasons Twitter is Great For Online Advertising

3 Reasons Twitter is Great For Online Advertising For many years, when it comes to advertising online, pay per click advertising and Google AdWords have been the market leaders and the best program to use. There are many reasons for this such as the ease of use of PPC, the cost efficient solution to advertising it provides and the contextuality of the traffic it has the ...

Making Your Business Stand Out on Social Media

Making Your Business Stand Out on Social Media Wherever you go these days social media such as Facebook, Twitter, Instagram, and others are a permeating force in the general populous, and thus have become an excellent source of advertising for businesses of all sizes. With a little help, any business can harness the energy of social media to their advantage. Here are a few ...

How to Step Around PPC Marketing

How to Step Around PPC Marketing PPC marketing has become one of the leading methods that advertisers use to get their ad viewed and clicked on by a large base of targeted consumers. However, as many advertisers quickly learn, PPC advertising is down right expensive. It is an advertising method that happens to only be justified when the return on the ...

The Secret Behind Amazing Twitter Accounts

The Secret Behind Amazing Twitter Accounts There are millions of people who use Twitter daily to type out their thoughts in 160 characters or less. The social media platform is an ingenious way to promote a business idea or thought through either novelty or official accounts. The key to having a great Twitter account lies in a brand’s ability to target their ...

Why Online Marketers Should Be Paying Attention to the Rise of Ello

Why Online Marketers Should Be Paying Attention to the Rise of Ello Ello has arrived on the social networking scene with all the unobtrusiveness of a sonic boom. Even though the service is still in beta, thousands of new users are signing up every day. We’re not kidding. This social network has hit up to 36,000 signups each hour, according to Business Insider. So what’s with this ...

Constructing The Perfect Tweet To Gain Clicks

Constructing The Perfect Tweet To Gain Clicks Who would have though 140 character messages would have been the new form of social media ten years ago? Twitter has become such a important tool to advertisers and businesses for the simple matter that it is a great place to advertise anything on it. If you find yourself wanting to promote links to a website of some sort, you ...

3 Reasons To Display Social Media Plugins On a Landing Page

3 Reasons To Display Social Media Plugins On a Landing Page If you type in landing page optimisation into Google, you will find over five hundred thousand results that could tell you ways to improve your PPC landing page. It is a big deal landing page optimisation which is why we have so many articles about it here on PPC.org. If you find that you have tried to optimise your landing ...

How to Use Common Interests to Drive Social Media Engagement

How to Use Common Interests to Drive Social Media Engagement Organizations that rely on social media interactions to drive visits to their landing pages and increase conversions can run out of steam without a solid content strategy. It’s critical to identify content that’s of interest and relevance to your audience, even if it’s not directly within your verticals. Many industries ...

Lessons Website Owners Can Learn from the DailyMotion Attack

Lessons Website Owners Can Learn from the DailyMotion Attack DailyMotion ranks as one of the top websites around today. Similar to Facebook and other social networking sites, it lets users create an account, upload their own videos and share their favorites with other users. They can upload content that they create on their own, like videos created by celebrities and everyday people and ...

SEO, Pay-Per-Click, or Social Media Marketing in 2014

SEO, Pay-Per-Click, or Social Media Marketing in 2014 For the past decade, there’s been an ongoing debate over the power of search engine optimization (SEO) versus pay-per-click (PPC) advertising. Does a brand’s website adhere to Google’s rules of engagement and gain high rankings in the SERPs (search engine results pages) organically, or is it smarter to pay for ...

How to Increase Your Twitter Following with Twiends

How to Increase Your Twitter Following with Twiends No matter what size your company or organization is, there is no ignoring that fact that social media drives business. There are plenty of solutions for driving new traffic to your Twitter accounts. You can use software, buy Twitter followers or advertise on high traffic sites to get exposure for your account. The problem with ...

The Dos and Don’ts of Twitter Business

The Dos and Don’ts of Twitter Business When it comes to using Twitter, most advertisers should have at least two separate Twitter accounts. The first should be their own Twitter account which is completely about the advertiser’s normal life etc. and as far away from work as possible (this is the normal everyday account the advertiser will use). As well as this ...

3 Ways to Revamp Your Business and Inspire Great Marketing Campaigns

3 Ways to Revamp Your Business and Inspire Great Marketing Campaigns Are you feeling like you’ve hit a plateau with your business? Over time it’s easy for any kind of firm, large or small, to grow stagnant, when there aren’t any new ideas coming in that actually work. As a result, there aren’t any new customers. However, just a few small changes to your business can spark ...

A Few Social Media Advertising Tips…

A Few Social Media Advertising Tips… Although pay per click advertising is the best way to gain contextual traffic online (in my opinion of course), many advertisers choose to advertise through social media too because it has benefits which PPC cannot provide (such as expand the social media presence quickly and more easily). This makes it clear that if ...