Latest news in Social Media

How to Step Around PPC Marketing

How to Step Around PPC Marketing PPC marketing has become one of the leading methods that advertisers use to get their ad viewed and clicked on by a large base of targeted consumers. However, as many advertisers quickly learn, PPC advertising is down right expensive. It is an advertising method that happens to only be justified when the return on the ...

The Secret Behind Amazing Twitter Accounts

The Secret Behind Amazing Twitter Accounts There are millions of people who use Twitter daily to type out their thoughts in 160 characters or less. The social media platform is an ingenious way to promote a business idea or thought through either novelty or official accounts. The key to having a great Twitter account lies in a brand’s ability to target their ...

Why Online Marketers Should Be Paying Attention to the Rise of Ello

Why Online Marketers Should Be Paying Attention to the Rise of Ello Ello has arrived on the social networking scene with all the unobtrusiveness of a sonic boom. Even though the service is still in beta, thousands of new users are signing up every day. We’re not kidding. This social network has hit up to 36,000 signups each hour, according to Business Insider. So what’s with this ...

Constructing The Perfect Tweet To Gain Clicks

Constructing The Perfect Tweet To Gain Clicks Who would have though 140 character messages would have been the new form of social media ten years ago? Twitter has become such a important tool to advertisers and businesses for the simple matter that it is a great place to advertise anything on it. If you find yourself wanting to promote links to a website of some sort, you ...

3 Reasons To Display Social Media Plugins On a Landing Page

3 Reasons To Display Social Media Plugins On a Landing Page If you type in landing page optimisation into Google, you will find over five hundred thousand results that could tell you ways to improve your PPC landing page. It is a big deal landing page optimisation which is why we have so many articles about it here on PPC.org. If you find that you have tried to optimise your landing ...

How to Use Common Interests to Drive Social Media Engagement

How to Use Common Interests to Drive Social Media Engagement Organizations that rely on social media interactions to drive visits to their landing pages and increase conversions can run out of steam without a solid content strategy. It’s critical to identify content that’s of interest and relevance to your audience, even if it’s not directly within your verticals. Many industries ...

Lessons Website Owners Can Learn from the DailyMotion Attack

Lessons Website Owners Can Learn from the DailyMotion Attack DailyMotion ranks as one of the top websites around today. Similar to Facebook and other social networking sites, it lets users create an account, upload their own videos and share their favorites with other users. They can upload content that they create on their own, like videos created by celebrities and everyday people and ...

SEO, Pay-Per-Click, or Social Media Marketing in 2014

SEO, Pay-Per-Click, or Social Media Marketing in 2014 For the past decade, there’s been an ongoing debate over the power of search engine optimization (SEO) versus pay-per-click (PPC) advertising. Does a brand’s website adhere to Google’s rules of engagement and gain high rankings in the SERPs (search engine results pages) organically, or is it smarter to pay for ...

How to Increase Your Twitter Following with Twiends

How to Increase Your Twitter Following with Twiends No matter what size your company or organization is, there is no ignoring that fact that social media drives business. There are plenty of solutions for driving new traffic to your Twitter accounts. You can use software, buy Twitter followers or advertise on high traffic sites to get exposure for your account. The problem with ...

The Dos and Don’ts of Twitter Business

The Dos and Don’ts of Twitter Business When it comes to using Twitter, most advertisers should have at least two separate Twitter accounts. The first should be their own Twitter account which is completely about the advertiser’s normal life etc. and as far away from work as possible (this is the normal everyday account the advertiser will use). As well as this ...

3 Ways to Revamp Your Business and Inspire Great Marketing Campaigns

3 Ways to Revamp Your Business and Inspire Great Marketing Campaigns Are you feeling like you’ve hit a plateau with your business? Over time it’s easy for any kind of firm, large or small, to grow stagnant, when there aren’t any new ideas coming in that actually work. As a result, there aren’t any new customers. However, just a few small changes to your business can spark ...

A Few Social Media Advertising Tips…

A Few Social Media Advertising Tips… Although pay per click advertising is the best way to gain contextual traffic online (in my opinion of course), many advertisers choose to advertise through social media too because it has benefits which PPC cannot provide (such as expand the social media presence quickly and more easily). This makes it clear that if ...

Optimize Your Social Media Network

Optimize Your Social Media Network I tend to get the impression from advertisers and their campaigns that their social media presence does not matter as much as their campaign’s. You will find that advertisers do create social media networks for their campaigns and implement them onto the landing page but not for themselves. I find this as a problem ...

How Much is a Pinterest “Pin” Worth?

How Much is a Pinterest “Pin” Worth? Pinterest has millions of users and it’s a site that is talked about all the time in the world of online marketing. The problem with Pinterest is that it still mystifies so many people. You are either using it, or you aren’t. Unfortunately I’ve been one of those persons who hasn’t jumped onto the ...

Make The Perfect Tweet To Get Clicked On

Make The Perfect Tweet To Get Clicked On Recently, Twitter released an advertising side to their social media network which enables businesses, large or small, to advertise through the extremely popular social media network. Now, don’t just stop reading because you think this is an article about how you can make a successful advertising campaign with Twitter ...

Hacking Twitter Interactions

Hacking Twitter Interactions Social Media is a growing segment today.  Today I had the chance to chat with Branden Hampton about how he became one of the top dawgs on Twitter. Branden is recognized as one of the top tweeters in the World by Forbes Magazine.  Branden gained his engagement when Twitter first started by engaging people with @notebook. ...