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Business owners got to know about TikTok a few years ago, but were unclear on how, or even whether, to use it in their marketing plan. TikTok claims that the app will have one billion monthly active users by 2021. In the same year, Forbes said that TikTok had more downloads than any other app in the globe, while Statista’s analysis of first-time downloads stated that it had around 205 million downloads in Q2. So, in theory, your company should have established a TikTok account as recently as yesterday.

So, where should you begin when it comes to TikTok marketing and advertising? We’ve compiled a list of six crucial considerations to make sure your TikTok experience is successful.

Tip No. 1: Use catalog advertisements to boost sales.

Catalog advertising is an excellent strategy to increase sales. You may utilize TikTok’s advertisements management tool kit to increase organic content and leverage Spark ads to add links and expand your reach.

Consider it akin to A/B testing on Facebook. You can monitor which of your advertisements are working well and alter your advertising as needed depending on data like clicks per ad and ROI if you already know your Facebook analytics.

Tip No. 2: Have a powerful message

The features of the most effective TikTok advertising are discussed in an official TikTok guide. Who came up on top? Advertisements that try to elicit an emotional response from the audience. As a consequence, this method is used by more than half of the advertising on the site. If you want your ad to be effective, the official advice advises being genuine and personable.

Tip No. 3: Recognize the TikTok latest trends.

The importance of authenticity on TikTok follows on from the previous point. The content of your brand should be consistent with your messaging and target audience. This not only fosters trust but also aids in the development of a loyal following. Keeping up with TikTok trends may have a big impact on how many people see your postings.

Unlike other social media platforms, TikTok is driven by community trends. As a result, it’s critical to comprehend the levels of a meme or a popular dance. Hashtags are a useful marketing tool on TikTok, much like they are on Instagram. The #dance category, for example, has over 340 billion views and is frequently the basis of the app’s different challenges and unique dances.

Tip No. 4: Make audiences that resemble each other.

Create Custom and Lookalike audiences to target highly relevant consumers. This is extremely similar to Facebook and Instagram advertisements, and it will ensure that you get the most bang for your buck.

Tip No. 5: Understand the TikTok Algorithm

The TikTok algorithm has an excellent grasp of each user’s interests and, as a result, curates highly curated material for them. The algorithm shows videos from accounts that the user has liked, commented on, or followed. In addition, other videos that the algorithm believes the consumer would enjoy are thrown into the mix.

Tip No. 6: Keep an eye on micro-influencers.

Finally, when it comes to advertising on TikTok, you’ll need to set aside part of what you’ve learned about other social media platforms. TikTok, for example, isn’t simply about the number of followers; even someone with a modest number of active followers may reach millions.

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