Social media is constantly evolving. The days of using platforms solely for chatting and updating status updates are long gone.

Marketers are kept on their toes by the ever-changing behavior of users and the never-ending new feature releases from social media platforms. While everything that happens on social media may be never-ending, all of the trends provide you with the opportunity to try new things and interact with your audience more effectively.

“What’s on the horizon for 2022?” is the hot question now.

1. Short Videos Continue to Soar

According to Cisco, video traffic on the internet will account for 82 percent of all consumer Internet traffic by 2022, up from 73 percent in 2017.

As a result of the rise of TikTok, Instagram Reels, and YouTube Shorts, we’ve noticed that people are increasingly drawn to short-form video content. The short attention span of social media users explains why these types of films are so popular.

It’s always essential to include a short-form video in your social media marketing mix if you want to enhance brand visibility and reach this year.

2. More Streamlined Social Commerce

More Streamlined Social Commerce is the second trend.

Because today’s clients want a seamless and speedy shopping experience, social commerce will become more streamlined. To put it another way, social media platforms will serve as a virtual shopping mall in our hands.

Today’s social media marketers should focus more on allowing consumers to explore products, discover new brands, and purchase just a few clicks, from Facebook Marketplace to Instagram Shops.

3. The Explosion of Story-Driven Content

As you can see, every piece of viral material has a story. It successfully evokes social media users’ emotions and tempts them to share the story with their followers, family, and friends thanks to good copywriting.

Nike is an excellent example of what I’m talking about.  For its social media advertising, this well-known sports brand uses storytelling. Check out some of her motivational video advertisements on YouTube.

4. Quick Customer Support Channels

Gone are the days when a customer had to write an email or phone a customer service representative with a question about a product they sold.

More than 82 percent of consumers want an instant response from brands on marketing or sales questions in today’s fast-paced world. As a result, an increasing number of people are turning to social networking platforms for speedy customer service.

This quick and accessible way can result in a positive impression for your audience.

5. Brands are becoming more approachable and casual

The most active social media users are the younger generations. At least 79 percent of millennials in the United States will use social media numerous times per day by 2021.

One thing is clear: rather than advertising to everyone who watches television or drives down the highway, marketers must tailor their messaging to those who are savvy, enthusiastic, interested, and discerning. Making younger generations feel at ease around your company is one of the most effective methods to engage them.

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