Written by Stephan Serrano You need good information to make good decisions. Unfortunately, Facebook doesn’t divulge enough. For example, imagine you have a service that helps plumbers. Do you know the entire list of possible job titles that exists for plumbers in Facebook? Or even a list of pages that you could target? ...
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A Simple Hack to Improve Your B2B Facebook Audiences 11 Aug 2016
Marketing Your Business with Webinars 06 Aug 2016
There are no qualms that there exists numerous digital ways to enhance visibility of your venture or talent. However, amidst this, it becomes imperative to opt for change of pace. Presence over diverse social networking websites may not suffice anymore because the more specific you become in catering to your niche segment, more ...
Measure Social Media ROI with These Cool Tools 05 Aug 2016
Written by Andy Beohar If you have a hard time determining your company’s social media ROI, you’re not alone. With so many different methods to measure B2B social media marketing performance, it can be difficult to identify which of your social media campaigns are most effective. Fortunately, there are a variety of tools ...
Which Social Media Sites You Should be Using and Why 02 Aug 2016
Written by Maddie Klein Social media platforms come in a variety of different formats in today’s world. While it may be tempting to try and make your business stand out on every major platform, that’s not a realistic goal. You’ll end up being a jack of all trades and a master of none as the saying goes. Today we’ll look ...
5 Ways to Promote Infographics to Gain Valuable Backlinks 18 Jul 2016
Infographics are one of the best ways to bring boring content to life. As more online users focus their attention to engaging content and online video, infographics are still one of the most effective ways to gain readership, attention, and backlinks to your site. The reason for this is that they are quick and easy to view, ...
Which is better? Facebook or SEO? [Infographic] 22 Jun 2016
![Which is better? Facebook or SEO? [Infographic]](https://ppc.org/wp-content/themes/payperclick/images/no-img_small.png "Which is better? Facebook or SEO? [Infographic]")
For small businesses looking to market their site, Facebook Ads and SEO are the two easiest options to jump into. There are millions of well-written and useful articles, how-to videos, and free software that you can plug into overnight. If you have a little bit of money to invest into them, it opens up even more doors. While ...
How to Optimise a Tweet to get Clicks 14 Jun 2016
Social media is a formidable source to gain traffic for the plain reason that millions upon millions of people use it daily, sometimes several times a day, to get updates and find information. Due to this, there are many businesses that adopt social media marketing as away to gain traffic: other than the obvious solution to ...
#RIP Twitter? Reaction to Altering the Timeline 09 Feb 2016
It is not often a bombshell erupts in the social media network. Usually, the big news is of one company buying another such as Facebook buying Snapchat and so on. However, the big news of today surrounds the rumors that Twitter has been planning to change the whole structure of how it works, quite literally. Instead of having ...
Facebook Fan Page Tutorial 08 Oct 2015
By Ekekiel Marshall Ok Ladies and gentlemen, in today’s sessions were going to take a look at Facebook advertising Not only am I going to show you how it works, but were also going to learn some crafty techniques that will allow you to find your best audience so you can generate high quality leads from one of the leading ...
Twitter Marketing Tips – 5 Crucial Points to Take Into Consideration 20 Jul 2015
Marketing on Twitter should not be too complicated. In fact, 30 minutes a day is enough to run a successful marketing campaign on Twitter but the problem is most marketers fail to understand this as they have to no clue whatsoever as to how to promote their brands on Twitter.
Why You Should Concentrate on Social Media Marketing 06 May 2015
We all know there are tens, if not hundreds, of ways you can gain traffic online. When looking at the top forms of traffic generation, there is, of course, PPC – pay a certain amount every time your advert is clicked on. There is SEO which looks into improving the organic ranking of a website so that you can gain an ...
Effective Social Media and Pay Per Click by Brian Newmark 25 Mar 2015
Almost every company is doing a social media program these days and most companies are doing some sort of Pay Per Click campaign. There simply is no choice because the world is relying more and more on social media for news, recommendations for products and services and for exchanging information. That means companies have to ...
3 Reasons Twitter is Great For Online Advertising 10 Mar 2015
For many years, when it comes to advertising online, pay per click advertising and Google AdWords have been the market leaders and the best program to use. There are many reasons for this such as the ease of use of PPC, the cost efficient solution to advertising it provides and the contextuality of the traffic it has the ...
Making Your Business Stand Out on Social Media 20 Feb 2015
Wherever you go these days social media such as Facebook, Twitter, Instagram, and others are a permeating force in the general populous, and thus have become an excellent source of advertising for businesses of all sizes. With a little help, any business can harness the energy of social media to their advantage. Here are a few ...
How to Step Around PPC Marketing 16 Nov 2014
PPC marketing has become one of the leading methods that advertisers use to get their ad viewed and clicked on by a large base of targeted consumers. However, as many advertisers quickly learn, PPC advertising is down right expensive. It is an advertising method that happens to only be justified when the return on the ...
The Secret Behind Amazing Twitter Accounts 01 Nov 2014
There are millions of people who use Twitter daily to type out their thoughts in 160 characters or less. The social media platform is an ingenious way to promote a business idea or thought through either novelty or official accounts. The key to having a great Twitter account lies in a brand’s ability to target their ...