Almost every company is doing a social media program these days and most companies are doing some sort of Pay Per Click campaign. There simply is no choice because the world is relying more and more on social media for news, recommendations for products and services and for exchanging information. That means companies have to have a plan, but the thought of ...
Is Pay-Per-Click for You? By Brian Newmark 26 Feb 2015
If you spend any time thinking about digital marketing then you have probably heard about pay-per-click (PPC). There are those who say that this type of advertising is affordable and the best way for small businesses to get their products and services to show up on Google and Bing searches. That’s true, but the real answer to the question of whether or ...
Increase Your Income Utilizing Pay Per Click, by Brian Newmark 09 Dec 2014
Best Ways to Increase Pay Per Click Income Pay Per Click or PPC is the fastest way to generate targeted traffic to your website or landing page. This is typically the best quality traffic as they came through targeted keywords. The conversion on PPC is strong resulting in increased income. Market Your Own Products: PPC is the best way to sell your own ...
7 Important Factors to PPC Marketing by Brian Newmark 12 Nov 2014
7 Important Factors to PPC Marketing PPC or pay per click is a marketing method that has the highest reach online. It practically covers the entire internet, which gives power in the hands of the marketer because with a very small budget one can advertise to an insanely huge audience. On the downside, it costs money and if the campaigns are not researched ...
So Many Options In Pay Per Click, But Keep A Close Eye On ROI, by Brian Newmark 05 Nov 2014
So Many Options In Pay Per Click, But Keep A Close Eye On ROI, by Brian Newmark I’m often contacted by companies who want immediate results. There is no question that Pay Per Click is the fastest way to start driving targeted traffic to any website. While I have no hesitation in saying that, I can also state unequivocally that Pay Per Click may be ...
Pay-Per-Click for Beginners by: Brian Newmark 22 Sep 2014
I’m often asked “How do I get started doing pay-per-click?” After saying, you know there is a book Pay Per Click for Dummies… I do try to help. Here are some of my insights which lay a good foundation for understand pay-per-click. Pay-Per-Click or PPC is an online advertisement format where advertiser pays for web traffic on the basis of ...
Why PPC May NOT Be For You by Brian Newmark 19 Aug 2014
Why PPC May NOT Be For You, by Brian Newmark Lately I’ve had a lot of people write to me with something like: Brian Newmark, should I utilize PPC to help grow my business? My reply is typically: PPC is great, but… It can bring instant traffic to your site. The traffic can be absolutely targeted as per your demographic requirements. You can ...
PPC and What It Means For a Blogger, by: Brian Newmark 11 Aug 2014
Are you looking for some extra visitors to your blog? You want them targeted and you want them quick. If that is how your priority list stands out then PPC might just be the right choice for you. So, what is PPC? Pay per click is a form of advertisement where your potential visitors click on your advertisement and follows the link in the ad to reach your ...
Brian Newmark shares the most common Pay Per Click mistake 06 Jan 2014
Alternative Keyword Selection After more than 10 years of doing online marketing and various aspects of reputation and branding management, I have a keen sense of alternative methods of achieving a goal. Often I am brought in by small and medium sized companies to analyze their Pay Per Click campaigns. Most have someone internal who among a dozen other ...
Brian Newmark shares his Weekly Pay Per Click Insights 26 Dec 2013
If you are going to be reading this weekly blog about Pay Per Click, it is only fair that you get a sense that Brian Newmark knows something about PPC. So here is a bit about my background. I first began developing Pay Per Click campaigns in 2003. This was the very early days of Pay Per Click. I ran large national and geo-target campaigns for the next 7 ...