Marketing on Twitter should not be too complicated. In fact, 30 minutes a day is enough to run a successful marketing campaign on Twitter but the problem is most marketers fail to understand this as they have to no clue whatsoever as to how to promote their brands on Twitter.


Here we are going to share some twitter marketing tips that will help you run your marketing campaign on this ever evolving platform without wasting hours –

Do Keywords Searches

You simply can’t connect with people who are not even remotely interested in your product or service. Twitter marketing is not about increasing the number of followers rather it is all about connecting with the right people. You can use Twitter Search to locate people who might be interested in your product or you can use third party tools for the same. As far as keywords are concerned, you can use current events, industry specific keywords or hashtag topics as keywords while making searches. You need to save the Searches so that you don’t have to do the same task again and again.

Don’t Try too Hard

You don’t have to write compelling and insightful tweets every time you want to update your Twitter profile. You just have to make sure that those tweets are unique and interesting. You can cite other resources. You can make people aware of latest breaking news or include links to reputed journals in your tweets. This will help you win the trust of the audience.

Don’t Follow Everybody

Just in real life you don’t trust and follow everybody, you should do the same when you are on Twitter. Not every profile worth your time and attention. There are thousands of profiles that are inactive or just post random updates. No need to add them rather you have to find out people who are quite influential in their social circles. Find people who are in the same industry or people who could be your customers in near future.

Don’t Be promotional All The Time

People don’t like to get bombarded with promotional tweets all the time. They like to get entertained when they are on Twitter and therefore, you need to make it a point that you are not using promotional materials in all the tweets. You have to mix both funny and promotional tweets so that people don’t get disillusioned with your brand. You need to maintain a 1:15 ratio that means for each promotional tweet, you will have to tweets 15 non-promotional tweets.

Send Visitors to Twitter Profile and Vice Versa

You have been including links to the blog posts of your website in the tweets. That is a great strategy as it will help you drive customers to the website. But your website needs to reciprocate the same by sending some visitors via the blog post. You should integrate WordPress plugins like – TweetDis. It will allow people share a portion of texts or a quote that they might interesting on twitter.

Don’t Think too Much

Unless you are posting something that may stir the hornet nest, you should not too worried while posting tweet. People are not going to member your tweets for more than 10 seconds. What matters most is the fact that you are in touch with your followers and keeping the profile active.

Michael Evans is a passionate blogger and social media enthusiastic. You can connect with him at Google. He often contributes to 3Leaps Content Marketing Agency.

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