Latest news in Social Media

7 Tips for Engaging Your Audience on Social Media

7 Tips for Engaging Your Audience on Social Media   Creating great content is one of the most important objectives of the marketing world, however, just because a piece of content is great, it doesn’t mean that it’s engaging. Seeing as how the goals of your marketing strategy are to boost your traffic, conversion rates, reputation and sales, making your content ...

6 Key Factors of a Profitable Social Media Campaign

6 Key Factors of a Profitable Social Media Campaign Social media marketing has been paving the way in the marketing industry over the past decade, though very few people seem to truly understand how to make it profitable. Sure, it is nice to have a beautiful array of content and engaged followers, but if it isn’t bringing more money to your business, then your efforts are ...

7 Proven Tips to Get more Social Media Followers

7 Proven Tips to Get more Social Media Followers Are you a social media marketer who wants to increase followers organically? Yes, paid advertisements will help you get clicks instantly and followers too. But the results and growth potential would be of short shelf life. Long term benefits (such as brand awareness) can be obtained from organic efforts only – be it search ...

5 Crucial Facts To Differentiate Between SEO And SMO

5 Crucial Facts To Differentiate Between SEO And SMO Every digital marketer performs SEO for better online visibility as it combines feasible strategies to rank your website on top search engine result page. Unarguably, search engine optimization is the most effective way for online promotion and generates profits for your business. If we talk about SEO strategies, SMO is one of ...

3 Must Dos Before Sending Out a Tweet

3 Must Dos Before Sending Out a Tweet Twitter is a brilliant unique platform that allows people and companies to express messages in a compact way, unlike any other form of social media. However, taking advantage of Twitter to its full capabilities, both for personal and business use, can be quite difficult unless you know exactly how Twitter works. For this ...

Pros and Cons to Twitter’s Increased 280 Character Limit

Pros and Cons to Twitter’s Increased 280 Character Limit Back in September, Twitter released the news that they were going to radically change Twitter by effectively doubling the character limit per tweet a user can have. This meant going from the standard 140 characters to a whopping 280. For some, this was a welcome change. For others, this made them very nervous as to how this ...

8 Common Mistakes in Social Networks that You Should Avoid

8 Common Mistakes in Social Networks that You Should Avoid Social networks have become an essential element in any marketing campaign for everyone. Their versatility, simplicity and free nature make them the perfect tools to have a great reach and generate great results. However, even today there are many typical errors that are seen in these platforms and you must avoid to succeed in ...

Effects Of Google Ranking On Any Site’s Life

Effects Of Google Ranking On Any Site’s Life Google’s algorithm is constantly being changed and updated throughout the year but the value of your site’s ranking in Google remains as important as it has been. The supreme controller of high leads and traffics is undoubtedly Google and with it being the major factor in marketing inbound it does have a big effect on any ...

How Social Media Marketing can Enhance your SME’s Online Profile

How Social Media Marketing can Enhance your SME’s Online Profile As an SME, it is often hard trying to compete with larger companies who have been active for longer and have a bigger reputation and brand presence. However, canny SMEs have realised the huge potential offered in social media marketing, and how it can be used to give them an edge over the competition – especially when you ...

7 Easy Ways To Reach More People On Twitter

7 Easy Ways To Reach More People On Twitter There can be very little more irritating in the world of social media marketing than creating outstanding tweets, only to watch them go completely unnoticed.  The problem being that even if you already have an established twitter audience, standing out from the crowd and getting noticed can still be extraordinarily difficult. ...

The Size and Importance of the Social Media Analytics Market in 2017

The Size and Importance of the Social Media Analytics Market in 2017 The fact is that social media are growing at a rapid pace. While they grow, their importance grows too. For both individuals and businesses, social media platforms have become an important asset in their marketing campaigns. To leverage the popularity and influence of social media, one has to take advantage of social media ...

Clever Digital Marketing – What to Do and What NOT to Do

Clever Digital Marketing – What to Do and What NOT to Do Growing your online presence and fostering more conversions and sales is all that your e-Commerce brand needs. Presenting to you – Digital Marketing! I’m sure I don’t need to define it to you but I surely want to remind you how important a role Digital marketing plays for your online success. Did you know that by the end ...

Social Advertising vs PPC

Social Advertising vs PPC Social advertising on networks such as Twitter, Instagram and Facebook have been around for a mere fraction of the time that PPC advertising has been around. Yet, although still relatively young, is a multi-billion dollar industry that is giving PPC a very good run for its money. Although PPC can suit, pretty much, any type of ...

What should be Your Digital Marketing Strategy in 2017

What should be Your Digital Marketing Strategy in 2017 Marketing is always a hot topic in business, especially digital marketing, given the fact that the internet changes very quickly and new trends emerge every few months. Additionally, digital marketing has never been better, and if done correctly, it can pay off multiple times. This is why everyone is online today and wants to ...

Does Social Media Marketing Really Benefit SEO?

Does Social Media Marketing Really Benefit SEO? The way that Google ranks a site on the first page of its search results (for any given search term) are the ones which they consider to be most useful and relevant to a user. There are hundreds of factors which rank one website above another. Google doesn’t let people know what those factors are, but through a combination of ...

5 Key Strategies to Write Clickable Content for Every Social Network

5 Key Strategies to Write Clickable Content for Every Social Network Social media play a very important role in a content’s promotion. However, they don’t do this by default. You are able to achieve the desired result and to reach the goals you set but simply writing a good content is not enough to do so. You need to know how to adjust this content to social media, how to make it clickable ...