Every digital marketer performs SEO for better online visibility as it combines feasible strategies to rank your website on top search engine result page. Unarguably, search engine optimization is the most effective way for online promotion and generates profits for your business. If we talk about SEO strategies, SMO is one of ...
Latest news in Social Media
5 Crucial Facts To Differentiate Between SEO And SMO 02 Jan 2018
3 Must Dos Before Sending Out a Tweet 27 Dec 2017
Twitter is a brilliant unique platform that allows people and companies to express messages in a compact way, unlike any other form of social media. However, taking advantage of Twitter to its full capabilities, both for personal and business use, can be quite difficult unless you know exactly how Twitter works. For this ...
Pros and Cons to Twitter’s Increased 280 Character Limit 26 Dec 2017
Back in September, Twitter released the news that they were going to radically change Twitter by effectively doubling the character limit per tweet a user can have. This meant going from the standard 140 characters to a whopping 280. For some, this was a welcome change. For others, this made them very nervous as to how this ...
8 Common Mistakes in Social Networks that You Should Avoid 22 Dec 2017
Social networks have become an essential element in any marketing campaign for everyone. Their versatility, simplicity and free nature make them the perfect tools to have a great reach and generate great results. However, even today there are many typical errors that are seen in these platforms and you must avoid to succeed in ...
Effects Of Google Ranking On Any Site’s Life 08 Dec 2017
Google’s algorithm is constantly being changed and updated throughout the year but the value of your site’s ranking in Google remains as important as it has been. The supreme controller of high leads and traffics is undoubtedly Google and with it being the major factor in marketing inbound it does have a big effect on any ...
How Social Media Marketing can Enhance your SME’s Online Profile 30 Nov 2017
As an SME, it is often hard trying to compete with larger companies who have been active for longer and have a bigger reputation and brand presence. However, canny SMEs have realised the huge potential offered in social media marketing, and how it can be used to give them an edge over the competition – especially when you ...
7 Easy Ways To Reach More People On Twitter 27 Nov 2017
There can be very little more irritating in the world of social media marketing than creating outstanding tweets, only to watch them go completely unnoticed. The problem being that even if you already have an established twitter audience, standing out from the crowd and getting noticed can still be extraordinarily difficult. ...
The Size and Importance of the Social Media Analytics Market in 2017 21 Nov 2017
The fact is that social media are growing at a rapid pace. While they grow, their importance grows too. For both individuals and businesses, social media platforms have become an important asset in their marketing campaigns. To leverage the popularity and influence of social media, one has to take advantage of social media ...
Clever Digital Marketing – What to Do and What NOT to Do 10 Nov 2017
Growing your online presence and fostering more conversions and sales is all that your e-Commerce brand needs. Presenting to you – Digital Marketing! I’m sure I don’t need to define it to you but I surely want to remind you how important a role Digital marketing plays for your online success. Did you know that by the end ...
Social Advertising vs PPC 25 Oct 2017
Social advertising on networks such as Twitter, Instagram and Facebook have been around for a mere fraction of the time that PPC advertising has been around. Yet, although still relatively young, is a multi-billion dollar industry that is giving PPC a very good run for its money. Although PPC can suit, pretty much, any type of ...
What should be Your Digital Marketing Strategy in 2017 05 Oct 2017
Marketing is always a hot topic in business, especially digital marketing, given the fact that the internet changes very quickly and new trends emerge every few months. Additionally, digital marketing has never been better, and if done correctly, it can pay off multiple times. This is why everyone is online today and wants to ...
Does Social Media Marketing Really Benefit SEO? 01 Aug 2017
The way that Google ranks a site on the first page of its search results (for any given search term) are the ones which they consider to be most useful and relevant to a user. There are hundreds of factors which rank one website above another. Google doesn’t let people know what those factors are, but through a combination of ...
5 Key Strategies to Write Clickable Content for Every Social Network 19 Jul 2017
Social media play a very important role in a content’s promotion. However, they don’t do this by default. You are able to achieve the desired result and to reach the goals you set but simply writing a good content is not enough to do so. You need to know how to adjust this content to social media, how to make it clickable ...
Internet Marketing Lead Generation Ecosystem 11 Jul 2017
You might remember hearing the term “ecosystem” from your high school biology class, but the word has relevance outside the classroom, as well. An ecosystem is a collection of living organisms in a location, all which feed into a complex interdependent network. For instance, the lions of the African savannah wouldn’t ...
How to Get Backlinks for SEO: 10 Amazing Free Strategies 15 Jun 2017
If you’ve been trying to increase your site’s backlinks in the hope of improving your search engine ranking, you might be struggling to find new opportunities. Some SEO firms will try and convince you that you need to spend some money to get the ranking you desire – but that’s not always the case. In ...
5 Reasons You Should Double Check Your Social Media Content 13 Jun 2017
There’s no denying that social media is undoubtedly one of the biggest platforms to help promote your brand or business. It also has the power to make or break your business. One wrong tweet on Twitter or an unconscious slip up on Facebook and you could tarnish your reputation. Therefore, it is of the utmost importance that ...