The world is shrinking, and it’s faster than you believe. And now is the time to go global. “Just a few changes to your on-going PPC campaign and you can dramatically increase your ROI.” If you believe the above, we are sorry to say but you are a PPC newbie. We suggest you look for an expert right away. You need help. ...
Latest news in PPC Tips
Want to Perform International PPC – Here Are Some Tips 26 Sep 2020
PPC and SEO Effective Together? How-To Guide With Rank Tracker 14 Sep 2020
Typically, blogs and forums dedicated to SEO and PPC discuss what’s better. While these two marketing methods are really different, it doesn’t mean you can’t implement them both. And even if you’ve chosen only organic or only paid search to target, you surely need to investigate the other side. Both SEO and PPC ...
Top Internet Service Providers for Optimal Digital Marketing 28 Jul 2020
Gone are the days when businesses could flourish with marketing just on print. This is the era of fast speed internet, with a smartphone in each potential client’s hand. As experts term it, digital marketing is vital today to reach an ample audience in a cost-effective and time saving manner – that too with ...
What Matters When Making Money with PPC 09 Jun 2020
Pay per click advertising is one of, if not the, most used form of advertising online for advertisers to gain contextual traffic and publishers to profit from having adverts on their websites. With Google leading the way in PPC, it is no surprise it has become the market leader in making money for websites. However, sometimes ...
7 Tips to Tackle Your First PPC Campaign 08 Jun 2020
Over the last few years, pay per click campaigns has been a staple in online advertising for businesses. But with recent economic changes, brands and businesses alike find themselves having to cut PPC expenditure whether by bringing it in-house, cutting their PPC agency or cutting their marketing team and shifting PPC ...
Eat fruit – Analyse A Real PPC Campaign 22 Apr 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Razer, who had a PPC campaign competing directly against Google shopping results. The problem with this is that Google Shopping results are going to genuinely be more appealing, mainly due to having pricing, reviews, images, plus ...
3 Ways to Optimize a PPC Lead Capture Page 15 Apr 2020
There are many different types of landing pages you can choose to use with a PPC campaign, with a recent article looking at some of the ways to optimize a click through landing page for PPC. Another type of landing page that is commonly used in PPC comes with the lead capture page. This is a page that has some sort of form on ...
2 Easy Ways to Optimize a PPC Click Through Landing Page 14 Apr 2020
When it comes to choosing a landing page for your PPC campaign, you’ll tend to find there are three main types that advertisers like to go for: product/service pages, lead capture pages and click through pages. Each have their different reasons for being used. A click through landing page, as it states in the name, is all ...
Razer – Analyse A Real PPC Campaign 09 Apr 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Candles Direct, who had a PPC campaign for a brand of candles, that used the incentive of it being at a discounted rate to attract web users into a click. This was an example of web users that had determined what they wanted to ...
Candles Direct – Analyse A Real PPC Campaign 02 Apr 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Shopify, who had both a good search advert and lead capture landing page, specifically designed with no other buttons on the page, so the only thing the web user could do was fill out the email address form (increasing the likelihood of a ...
Shopify – Analyse A Real PPC Campaign 25 Mar 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Disney, who had made a PPC campaign to promote their new video streaming service, Disney+. What we found was that they had perfectly taken advantage of traffic that were looking to stay entertained at home, especially with a third ...
5 Essential Elements to a Successful PPC Search Advert 24 Mar 2020
Composing and creating the perfect search advert, well, it does not exist. There is always room for improvement with a PPC campaign, it is just a matter of time, money and cost. Saying this, there are certain elements which can contribute to a search advert gaining the best click through rate, whilst promoting your brand and ...
Disney+ – Analyse A Real PPC Campaign 19 Mar 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from On the Beach, which had bravely kept their PPC campaign going, amid all flights cancelling and the holiday sector, pretty much, being stuck on pause, whilst the coronavirus outbreak continued. Putting this aside (and forgetting ...
On the Beach – Analyse A Real PPC Campaign 11 Mar 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Blue Host, who had a good search advert, and would have had a good landing page, if they had the call to action button above the fold of the page. If you choose to use a call to action landing page, it is important to the conversion rate ...
How Coronavirus is Impacting PPC Advertising 06 Mar 2020
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Blue Host, who had, on the whole, a well optimized landing page. The keyword search phrase ‘wordpress hosting’ is always going to be a very popular search phrase, so it was good to use quantifiable data (price) to ...
10 Ways to Learn Pay Per Click (PPC) Management Methods 22 Jan 2020
Regardless of whether you have heard or not about PPC (Pay per Click), it exists in a vast manner and most people are trying to understand what PPC is all about. PPC marketing has suddenly risen in demand and thus more number of businesses are trying to understand the benefits of it. What is PPC and how is it valuable for ...