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7 Tips to Tackle Your First PPC Campaign

7 Tips to Tackle Your First PPC Campaign

Over the last few years, pay per click campaigns has been a staple in online advertising for businesses. But with recent economic changes, brands and businesses alike find themselves having to cut PPC expenditure whether by bringing it in-house, cutting their PPC agency or cutting their marketing team and shifting PPC responsibilities to other team members. ...

Overcoming This 8 PPC Project Management Challenge Will Make Your Life Easy

Overcoming This 8 PPC Project Management Challenge Will Make Your Life Easy

If you are an advanced PPC professional and have managed PPC campaigns of varying lengths and sizes, you must have a clear idea about the challenges that are associated with a PPC campaign management project.   While addressing some core and regular points such as target audience, campaign approach, clear marketing message and what to put up for ...