Over the last few years, pay per click campaigns has been a staple in online advertising for businesses. But with recent economic changes, brands and businesses alike find themselves having to cut PPC expenditure whether by bringing it in-house, cutting their PPC agency or cutting their marketing team and shifting PPC responsibilities to other team members. ...
Overcoming This 8 PPC Project Management Challenge Will Make Your Life Easy 26 Dec 2016
If you are an advanced PPC professional and have managed PPC campaigns of varying lengths and sizes, you must have a clear idea about the challenges that are associated with a PPC campaign management project. While addressing some core and regular points such as target audience, campaign approach, clear marketing message and what to put up for ...
