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Why it is Important to Research PPC Competition

Why it is Important to Research PPC Competition At its core, advertising has competition at its heart. Advertisers want to engage with potential customers and gain their attention instead of the competition. At its core, advertising is all about stealing potential customers from competition. PPC is a great example of this. Whether you like it or not, your adverts, for the ...

Light Finance – Analyse A Real PPC Campaign

Light Finance – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung, looking to promote their new flagship phone: the S10. However, what was found was that the landing page for the S10 was not appealing at all, and lacked any information about the features of the smartphone above the fold ...

Samsung S10 – Analyse A Real PPC Campaign

Samsung S10 – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Prestige Hampers, who had a well designed search advert and landing page, considering that the ranking they achieved in paid search results was last at 4th place. With Samsung releasing the new S10 flagship smartphone, now has ...

Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO

Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO Source: freepik.com Even if you are quite new to the world of digital marketing, you have likely already come across that infamous dilemma: should you pour your hard-earned funds into PPC or SEO? And like in all things digital marketing, there is no one-size-fits-all blueprint we can give you that will answer this question. ...

3 Elements to a Successful PPC Campaign

3 Elements to a Successful PPC Campaign Something that has become apparent from keeping up to date with the ‘Analyse A Real PPC Campaign‘ series, here on PPC.org, is just how often big companies still make mistakes with their PPC campaigns when analysed There is always room for improvement with PPC campaigns. It is quite easy to have a narrow vision and ...

Reasons Why You Should Start Using PPC for Your Small Business

Reasons Why You Should Start Using PPC for Your Small Business Pay Per Click refers to one of the tools one can use to help promote businesses in the online world. PPC model functions in a very easy way and that justifies why it is very popular. This basically means that when you run your ads, the total amount you pay will depend on how many times your ad was clicked. There are lots of ...

Prestige Hampers – Analyse A Real PPC Campaign

Prestige Hampers – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Audio Jungle, who had a very well designed landing page. However considering that the description was very content heavy, it did not help the look of the search advert to also include an ad extension, being the site link extension. ...

Audio Jungle – Analyse A Real PPC Campaign

Audio Jungle – Analyse A Real PPC Campaign The last PPC campaign I analysed from the ‘Analyse A Real PPC Campaign’ series was from Microsoft for their software Excel. What we found was that Microsoft bid for their own brand name as, although the competition was looking to sell Excel, Microsoft’s profit margin would increase by getting web users to buy ...

PPC Mistakes That Are Pushing Your Business Into The Ground

PPC Mistakes That Are Pushing Your Business Into The Ground PPC, a.k.a pay per click is a system which most online businesses rely on. Having you here on this blog post, we assume your business is also one of them. Well, hands down, PPC is a great way of marketing products and services. But is it easy? Does it always work? Not really. And so, to make things easy, here are the PPC ...

Microsoft Office – Analyse A Real PPC Campaign

Microsoft Office – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from The Gym Group, who had a very good search advert and click through landing page. The only improvement was with the actual button that The Gym Group wanted PPC web users to click onto: it could have been larger and brighter, which ...

The Gym Group – Analyse A Real PPC Campaign

The Gym Group – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Air Tasker, who had a strong search advert, but faltered a little with the landing page that had many areas of improvements. An area that is always very competitive in January is with getting fit and gyms – it is the time ...

Air Tasker – Analyse A Real PPC Campaign

Air Tasker – Analyse A Real PPC Campaign The last PPC Campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Car Money, who had a few areas they could have improved their search advert, especially from the fierce competition and the lack of ranking top spot of paid search results. However, they recovered with a well optimized landing page ...

6 Content Creation Techniques Every Blogger Should Know

6 Content Creation Techniques Every Blogger Should Know Do you follow a profile of Bloggers? Do you sweat your brain out every day creating a massive heap of words? Still, unable to get that very gist of how to grow your fame. Well, its the case with most of us starting new to this world of blogging. We write, we create, but somewhere we are lagging because of some technique that we ...

Car Money – Analyse A Real PPC Campaign

Car Money – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from NHS, who had created a PPC campaign to target those looking to eat healthy, by redirecting search engine traffic from visiting the organic first result of NHS to a different page through their PPC campaign. Changing the top ...

4 Reasons Web Users Click On PPC Ads

4 Reasons Web Users Click On PPC Ads If you can begin to understand the reason why the main reasons why web users click onto PPC adverts, you can then start to look to implement such enticements into your PPC search advert, to increase the click through rate (CTR) of it. Lucky for us, this is exactly what the research firm Clutch has done. Looking into why people ...

NHS – Analyse A Real PPC Campaign

NHS – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Lacoste, who had created a PPC campaign to capitalize on people looking for Boxing Day sales. As great as the targeting and search advert was, there were a few areas of improvements forthe landing page, such as including the color ...