Email marketing campaigns have been around for years now but they’re constantly being evolved in accordance with the market. As the emphasis on audience engagement has grown, your email marketing campaign also needs to accommodate this factor. Emails are special because they give you a direct line of communication with your ...
Monthly Archives: February 2019
How a Content Writer Can Boost Audience Engagement Through Email Marketing 28 Feb 2019
Samsung S10 – Analyse A Real PPC Campaign 27 Feb 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Prestige Hampers, who had a well designed search advert and landing page, considering that the ranking they achieved in paid search results was last at 4th place. With Samsung releasing the new S10 flagship smartphone, now has ...
3 Must Have Plugins for WordPress Websites 26 Feb 2019
I am sure you are going to find many articles online that highlight the importance of having certain types of plugins on your website. Such types of plugins would include spam filters, SEO wizards and plugins that give your website more functionality. However, more critical than these plugins are the plugins that enable your ...
Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO 26 Feb 2019
Source: freepik.com Even if you are quite new to the world of digital marketing, you have likely already come across that infamous dilemma: should you pour your hard-earned funds into PPC or SEO? And like in all things digital marketing, there is no one-size-fits-all blueprint we can give you that will answer this question. ...
20 Off-Site SEO Techniques to Improve Your Online Exposure 22 Feb 2019
It can be a long and difficult process to establish a strong reputation for your brand and website. While almost all companies should be allowing at least some amount of a budget for paid advertising, there are also many free or low-cost options for generating better search rankings and visibility for your business. In this ...
3 Elements to a Successful PPC Campaign 20 Feb 2019
Something that has become apparent from keeping up to date with the ‘Analyse A Real PPC Campaign‘ series, here on PPC.org, is just how often big companies still make mistakes with their PPC campaigns when analysed There is always room for improvement with PPC campaigns. It is quite easy to have a narrow vision and ...
10 Tips to Choosing the Perfect Domain Name 19 Feb 2019
An important element to any successful website is in having a great domain name. The domain name plays an important role to a website’s success because it: Affects the level of SEO of your whole website Will impact the brand awareness of your website Impact how ‘memorable’ your website is to web users Impact ...
Reasons Why You Should Start Using PPC for Your Small Business 15 Feb 2019
Pay Per Click refers to one of the tools one can use to help promote businesses in the online world. PPC model functions in a very easy way and that justifies why it is very popular. This basically means that when you run your ads, the total amount you pay will depend on how many times your ad was clicked. There are lots of ...
Prestige Hampers – Analyse A Real PPC Campaign 14 Feb 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Audio Jungle, who had a very well designed landing page. However considering that the description was very content heavy, it did not help the look of the search advert to also include an ad extension, being the site link extension. ...
5 Ways to Boost Blog Traffic All Year 13 Feb 2019
One of the biggest problems I have faced as a website owner and blogger is in obtaining consistent levels of traffic. Having educational websites, the traffic spikes during the school period and drops considerably during holiday periods (especially the summer). This is quite an annoying occurrence which can be reduced by taking ...
4 Ways to Increase Your Twitter Engagement Levels 12 Feb 2019
Twitter is a growing community that is something every website, blogger and person should take advantage of. The fact that Donald Trump uses it to talk about world issues signifies just how powerful this social media platform is, to send a message in a quick and easy way for millions of people to read. With this, here are some ...
Essential Aspects Of An SEO Analysis 08 Feb 2019
If you want to position your website on Google, you must first do a quality SEO analysis. People try to position their sites on Google to appear in the highest search results. The truth is that it is not an easy task, Google does not loose pledge and the SEO guidelines we have are based on theory, trial, and error, but the ...
Audio Jungle – Analyse A Real PPC Campaign 07 Feb 2019
The last PPC campaign I analysed from the ‘Analyse A Real PPC Campaign’ series was from Microsoft for their software Excel. What we found was that Microsoft bid for their own brand name as, although the competition was looking to sell Excel, Microsoft’s profit margin would increase by getting web users to buy ...
5 Must Have Plugins to Every WordPress Website 06 Feb 2019
With the vast majority of websites on the internet using WordPress as the platform to run the website from, it goes without saying that it is important that the website has the right elements, or plugins, to suit the functionality that the website needs and the web owner wants. Fortunately for us, the WordPress plugin market ...
Where is the Future of PPC Advertising? 05 Feb 2019
When you look at where PPC was 10 years ago to now, it is quite scary to see just how much the most popular advertising platform has changed (being Google AdWords and AdSense). It also begs the question where does the future of PPC lie? Has PPC advertising stagnated with its innovation or will it be able to adapt to better ...
PPC Mistakes That Are Pushing Your Business Into The Ground 04 Feb 2019
PPC, a.k.a pay per click is a system which most online businesses rely on. Having you here on this blog post, we assume your business is also one of them. Well, hands down, PPC is a great way of marketing products and services. But is it easy? Does it always work? Not really. And so, to make things easy, here are the PPC ...