One of the biggest problems I have faced as a website owner and blogger is in obtaining consistent levels of traffic. Having educational websites, the traffic spikes during the school period and drops considerably during holiday periods (especially the summer). This is quite an annoying occurrence which can be reduced by taking note of tips to help boost traffic during your website’s dry spells.

Reshare Content

When content is created and published onto a website, the vast majority of people will only ever share the content once – this is a big mistake! What this tells me is that the content is only useful to share at one point in its life, when, in actual fact, this is generally not the case. Reshare your most successful and useful posts throughout the year, especially during the dry spells.

Create a Series

Just like people will sit at the TV at certain times of the week to watch TV series, the audience online can adopt the same routine with blog posts on websites too. For example, if you post every day, it gives web users the incentive to refresh your homepage to see the new post (this is generally why news websites are always visited throughout the year). The more consistently you post, the more returning visitors you will attract. A great way to do this is through a blogging series, to give web users a reason to stay posted with the rest of the series’ articles.

Email Marketing

A great way to gain traffic in dry spells is through email marketing. Gain a subscription list during the times you have lots of traffic, and market to them during the dry spells to get them to come back to your website.

Arguments can be beneficial

Although it is not good to be controversial with regards to the likes of religion, politics etc., it can be very beneficial to have intellectually stimulating conversations that spark of different opinions and view points in the comment section – people responding to these will help to generate better SEO and more traffic too.

For example, with one of my websites, poemanalysis.com, it is common for the web user to see the poem and interpret it slightly different to how the team analyses the poem. This creates a good argument where different web users argue what different parts of the poem mean.

Guest Post

If you are struggling to gain traffic to your website, use another website to gain the traffic instead. Just because your website is having a slump does not necessarily mean other websites are. For this reason, always look to capitalize on high traffic websites by guest blogging on them. Not only will it improve your SEO of your website with linking to it, you can also capitalize on some extra much needed traffic.