In recent years, Pay Per Click marketing has grown significantly as a way to generate visits to a specific website, helping the site owner earn more money as a result. The campaign itself seems simple enough: You move Internet traffic to the sites where you want it to go. However, if you aren’t doing it correctly, you ...
Monthly Archives: December 2013
4 Things You Need to Know to Create a Successful PPC Campaign 18 Dec 2013
To PPC, or not to PPC in 2014 – Is That Your Question? 18 Dec 2013
If you’re responsible for SEO and PPC marketing for companies and organizations, there’s one thing you can say about Google: That search engine knows how to keep you on your toes. As if the changes that came with Panda and Penguin updates weren’t enough, we now have a whole new algorithm called Hummingbird to ...
Google Hummingbird Update and the Future of Content Driven Marketing 17 Dec 2013
Strangely enough, only a small percentage of search marketers are concerned about the impact of Google Hummingbird update on the SERP. Obviously, they have reasons to remain oblivious. Unlike other updates from the house of Google like – Penguin or Panda update, Hummingbird update does not have any direct bearing on the ...
Still Trying to Build Backlinks with Press Releases? 17 Dec 2013
A few years ago ess releases were a great way to build incoming links to your web site and blogs, however Google has since devalued these links and they are no longer the attraction they used to be. However, the press release business is still going strong, but now more in a perspective of trying to get great company news out ...
Bing PPC for 2014 16 Dec 2013
It is no secret that Google has been the only game in town for quite a while. As Yahoo experienced a downturn and Bing struggled to gain market share, Google became the only search engine worth the time of most advertisers. Even those people who say that Bing and Yahoo combine for 33% of the share are stretching the ...
Improve Your Site Experience with MyThemeShop WordPress Themes 16 Dec 2013
Having an excellent web site design or blog is crucial for any business. With WordPress now being the CMS choice for the majority of people creating a web site or business online, it’s not only just as important to pick a quality WordPress theme, but it’s also cheaper and easier than ever before. I’m not a ...
5 Questions That Will Help You Create Great PPC Ads 14 Dec 2013
Sometimes it’s hard to know where to start, when you’re trying to write a solid pay-per-click advertisement. It’s easier to answer questions when people put them to you, so why not ask yourself a few simple questions to generate a quick and effective ad? Here are the five questions we’d suggest you ask ...
Some Useful PPC Articles From November 2013 13 Dec 2013
Another month passes which means another great selection of PPC articles to go through that can help you improve your PPC campaign just before Christmas and to the very future too. The majority of October’s articles were based around the ‘How to Optimise ANY PPC Landing Page‘ series which proved extremely ...
Don’t Make These 4 Mistakes in PPC! 12 Dec 2013
What is the main reason for pay per click advertising campaigns to fail? It is for a poorly optimised campaign. Why do advertisers create poorly optimised campaigns? Well, they don’t mean to but they end up creating poorly optimised campaigns as they are littered with mistakes. Hopefully, your campaign is not filled ...
Three Ways To Manually Search Engine Optimise Your Articles 12 Dec 2013
With Google constantly updating the way they rank articles in their search engines with updates such as Google Panda and Penguin, bloggers are finding it more and more difficult to gain organic traffic due to their articles having being poorly search engine optimised resulting in a decrease ranking on search engine results. For ...
5 Tips to Drive Your Pay-Per-Click Marketing Campaign 12 Dec 2013
Pay-per-click marketing, often referred to as PPC, is a big business. Many people use it to market their online businesses and earn money in the process. However, if you’re new to the PPC game, you might want to increase your knowledge of marketing tips and strategies. Here are five basic tips for how to make PPC work for ...
4 Ways to Write Effective PPC Ads 11 Dec 2013
In the early days of Google Adwords and other pay-per-click engines, the quality of your ad only mattered to one person: you. Well, you also cared about what effect it had on potential customers. But now it matters to the search engines as well, because their consumers expect relevant ads, and also because search engine ...
3 PPC Conversion Optimization Tips 09 Dec 2013
Maximizing conversion rates on PPC landing pages is an art that takes time and experimentation to master. Even if you can increase this rate by half a percent, it can make a world of difference for your profit margin. While every campaign will be slightly different, here are three ways to boost conversions and get the most from ...
Pay Per Click Marketing Budgets for 2014 07 Dec 2013
I remember that good old days of pay per click marketing when Yahoo was king and clicks were just a few pennies or nickles each. Back then your advertising options were split between banner advertising, pay per click marketing and email. Now you have a million different ways not only to spend your budget on advertising, but ...
4 Hidden Ways to Get the Most Out of Your PPC Campaigns 06 Dec 2013
There have been several evolutions in the cost and function of pay-per-click marketing, but now pay-per-click is in its 17th year of existence. Effectively, though, Google Adwords was the first mass rollout of pay-per-click marketing, so it’s been mainstream tool for only 13 years total: Adwords debuted in 2000. And in ...
Maximizing Your PPC Ad Campaigns This Holiday Season 06 Dec 2013
With the holiday shopping season upon us, a fierce battle is ensuing between thousands of online businesses and Internet marketers. They’re duking it out for increased visibility with the hopes of driving more holiday shoppers to their destination URLs, with U.S shoppers alone estimated to spend US $48.1 billion online ...