PPC - Pay Per Click Management

I remember that good old days of pay per click marketing when Yahoo was king and clicks were just a few pennies or nickles each. Back then your advertising options were split between banner advertising, pay per click marketing and email. Now you have a million different ways not only to spend your budget on advertising, but also different ways to track and learn how to better monetize your traffic.

With a new year just a few weeks away, is PPC still on your marketing radar? Better yet… are you planning on spending even more or less on PPC marketing than you had in 2013?

A recent Forbes article reported the following:

Meanwhile, PPC seems to be just as popular as ever with marketers. In its report, The 2013 State of Paid Search, 72 percent of businesses surveyed reported they plan to spend more on PPC in 2014, up from 70 percent who increased spending in 2013. Google AdWords was by far the area where businesses planned to spend the most money on paid search, followed by Bing Ads, display networks, and Facebook.

Even with other great advertising methods available such as social networks and media buying, companies are still focusing a lot of time, effort and money on their search marketing.

This really is no surprise. When someone goes to Google and searches for something, they really want it. When someone clicks on your advertisement through social media or media buying, it’s more of a compulsive click that interrupted whatever they were originally doing.

This means that pay per click marketing is still driving the best conversions for online marketing companies, even with the increasing ad rates year after year.

Now is a great time to look at your ad spend for 2013 and get ready to built a powerful marketing plan for the new year. Compare your costs and profit margins across different advertising outlets and see where you can improve your numbers across the board.