There are advertisers out there that will read articles on how to make a good campaign in PPC. They will take on board what the article states and incorporate the article’s points into their own campaign. This is going to make their campaign better only temporarily. The problem is that some advertisers think that a ...
Monthly Archives: December 2013
Why You Should Constantly Update Your PPC Campaign 31 Dec 2013
Mistakes You Might Be Making in Your PPC Campaign 31 Dec 2013
Pay-per-click marketing, better known as PPC, is a tool many people use as a way to increase traffic to their websites. You can boost the profitability of your business if you know the ins and outs of PPC marketing. However, if you’re not into the fine print, you might wonder why your own PPC campaign seems slow or ...
3 Advanced PPC Tips to Maximize E-Commerce This Season 30 Dec 2013
During the holiday season, it’s especially important to get the most out of your PPC campaign. Instead of wasting time muddling through complex bid algorithms and intricate metrics to minimize cost and maximize exposure, keep it simple with these three easy-to-apply tricks. 1. Extensions Ideally, you’re already ...
How To Earn Money With PPC Ads? 30 Dec 2013
The Pay per Click business is a relatively recent method of directing views to your online site and hence, earning money in the process. The theory is basically the same as a billboard advertisement. You pay another company to display your site on theirs; hence, every person visiting that the site has a chance of visiting ...
3 Elements To Consider When Creating A Landing Page 27 Dec 2013
The landing page is an important aspect to all businesses because it is the area which either gains a conversion for the business or not. This is why, in pay per click advertising, I tend to view the landing page as one of most important and vital element of the whole campaign. For this reason, I have always tried to do an in ...
Asda January Sales – Analyse A Real PPC Campaign 27 Dec 2013
Hopefully, you have all had a great Christmas this year. But, unfortunately, it is now the time for the manic rush of the boxing day and January sales. You will be surprised if you did not know that most businesses make the majority of their profit in the Christmas season (being before and after Christmas). Therefore, it is ...
Brian Newmark shares his Weekly Pay Per Click Insights 26 Dec 2013
If you are going to be reading this weekly blog about Pay Per Click, it is only fair that you get a sense that Brian Newmark knows something about PPC. So here is a bit about my background. I first began developing Pay Per Click campaigns in 2003. This was the very early days of Pay Per Click. I ran large national and ...
The Dos and Don’ts of Twitter Business 24 Dec 2013
When it comes to using Twitter, most advertisers should have at least two separate Twitter accounts. The first should be their own Twitter account which is completely about the advertiser’s normal life etc. and as far away from work as possible (this is the normal everyday account the advertiser will use). As well as this ...
Building a Better Business for the New Year 23 Dec 2013
This post is sponsored by Visa Business and all content is the opinion of the writer. The end of the year is a great time to start looking through all of your inventory, costs and where your business is making and losing money. With all of the heavy traffic and sales coming through in the fourth quarter, you are going to want ...
3 Quick Landing Page Changes To Make Before 2014 20 Dec 2013
Q4 shopping is over, so unless you are in the aftermarket business like liquidation, post gifts, B2B Marketing Tools or Lingerie and Valentine’s, next week should be downtime. You’ve earned it and can relax so that you are ready to kick butt in 2014. However, with that said, to be successful in 2014 you need to ensure ...
How to Quickly Optimise Your PPC Text Advert 19 Dec 2013
It always seems that we always run out of time and this is the case when it comes to optimising a PPC campaign. For some advertisers, they could spend literally hours a day optimising their PPC campaign because a campaign can always be improved (there is no definitive goal to achieve as more can always be achieved). In this ...
3 Main Sources of Traffic For Websites 19 Dec 2013
The main purpose of a website is to gain as much traffic as possible to the blogger. This, in turn, means the blogger will gain more awareness, more traffic for adverts and will generally make more money online. However, before a website can truly start making money, the website owner must realise that there are three main ...
Using PPC and SEO to Protect Your Online Reputation 19 Dec 2013
Online reputation management is all of the buzz lately. While many people might think that SEO and ORM is the same, it really isn’t at all. However, you can use PPC and SEO marketing efforts to better improve your online reputation and search results around your personal and company name. In a recent article on Brand.com, ...
John Lewis Christmas – Analyse A Real PPC Campaign 19 Dec 2013
The ‘Analyse A Real PPC Campaign’ continues having a look at how John Lewis are making Christmas PPC campaigns to take advantage of people wanting to buy Christmas decorations online. Last in the series looked at Nokia’s new tablet being the Lumia. What we found from this campaign was that they had created a ...
5 PPC Tips Small Business Owners Should Know 19 Dec 2013
Pay-Per-Click (PPC) marketing doesn’t have to be a tool that only big-business dogs can use. Mysterious and complex as it may seem, PPC is an important part of any comprehensive online marketing campaign. Keep reading for five tips that will maximize and simplify your PPC marketing approach. 1. Don’t default ...
FB Ads: Advertising Glossary 18 Dec 2013
Facebook Ads is a completely different monster when it comes to advertising online when compared to Pay Per Click marketing. While Facebook does offer a pay per click model, the audience, targeting and bidding structure is quite different. The infographic below, created by Jon Loomer, does a great job at detailing some of the ...