![Microsoft vs Apple in PPC Landing Page Wars [Part 2]](https://ppc.org/wp-content/uploads/2013/12/Apple-iPad-Air-PPC-Landing-Page-1024x463.png "Microsoft vs Apple in PPC Landing Page Wars [Part 2]")
The first part to this two part article looked at both at the pros to it and the drawbacks. To sum up, it was a well designed landing page. However, due to the fact Microsoft have four different tablets on the same landing page, they made it difficult for themselves to promote each one individually (and ended up having to say ...
Monthly Archives: December 2013
Microsoft vs Apple in PPC Landing Page Wars [Part 2] 06 Dec 2013
Microsoft vs Apple in PPC Landing Page Wars [Part 1] 06 Dec 2013
![Microsoft vs Apple in PPC Landing Page Wars [Part 1]](https://ppc.org/wp-content/uploads/2013/12/Microsoft-Surface-PPC-Landing-Page-1024x497.png "Microsoft vs Apple in PPC Landing Page Wars [Part 1]")
This time of year (being around Christmas) is an important time for most businesses because it is the time of year most businesses make the majority of their profit. For this reason, it is vital to capitalise from PPC traffic and gain as many conversions as possible from people wanting to buy gifts for others. In this two part ...
Content Marketing – the Present and the Future 06 Dec 2013
Content is king – no marketer can ignore the dictum today. But the point of view taken by marketers differs. Is it about the quantity? Or is it all about the quality? Or is it a balancing act? Truly, a balance between quality and quantity is essential. No marketing campaign can survive without quality content. If you fail to ...
Google Trends Month in Review 04 Dec 2013
Google Trends is an awesome tool from Google that shows what people are searching for on any given day, the average number of searches the keyword/phrase are getting and a quick summary of why the topic is being searched on. This is something I focused on in an earlier post about how Miley Cyrus is using the internet and social ...
Search Terms To Include In Your PPC Campaign 04 Dec 2013
You could make a great PPC advert that gains a high click through rate. You could let the web users move onto a landing page that is well optimised at gaining the conversion you want. However, it is just as important (if not more) to make sure you are getting the right type of web users clicking on your advert. This is what ...
3 Ways to Revamp Your Business and Inspire Great Marketing Campaigns 04 Dec 2013
Are you feeling like you’ve hit a plateau with your business? Over time it’s easy for any kind of firm, large or small, to grow stagnant, when there aren’t any new ideas coming in that actually work. As a result, there aren’t any new customers. However, just a few small changes to your business can spark ...
Bing.com’s Most Searched Celebrities of 2013 02 Dec 2013
Bing just came out with the list of most searched celebrities in the 2013 Year in Review post. While Bing isn’t Google, it’s still a great resource to find out what people are searching for. For anyone who is actively in the entertainment and celebrity business, this report will provide you with some great detail on ...