Monthly Archives: February 2012

How to Optimize Your WordPress Site

How to Optimize Your WordPress Site Word Press is one of the most liked blogging platform used by bloggers all over the world. The silent features of word press have made it very simple for small business owners to create their own website without having any technical knowledge or experience. Its is so easy for everyone to maintain and update word press website ...

5 Tips to Keep Blog Visitors On Your Site

5 Tips to Keep Blog Visitors On Your Site Being a blogger, the first thing you have done is that you make a blog. Then you have optimized all its pages for better ranking in major search engines. You have further SEO strategy for your blog so; you can get more and more traffic for your long term keywords. Now, do you feel your job is done? The answer is No as you have ...

The History of Advertising

The History of Advertising Now becoming a multi-billion dollar market, advertising has become a part of every business. The ability to communicate to your target market and persuade them to fulfil some sort of action has been around the human race for centuries. Well, actually since 2000BC! Doesn’t this define how important advertising be it ...

Can You Produce Synergy With Advertising?

Can You Produce Synergy With Advertising? I, at the moment, study Business Studies and was introduced to the term ‘synergy’ about a week ago. Synergy is where two separate objects or ‘things’ are worth more in value together than they are separately. Synergy is an important aspect to business, especially when businesses are deciding whether to ...

Trademarks, Keywords and PPC Ads

Trademarks, Keywords and PPC Ads With the recent SOPA and PIPA bills in Congress, many people have been taking a fresh look at intellectual property law. One area that has been the subject of several large lawsuits is the topic of bidding on trademarked terms on pay-per-click platforms such as Google AdWords or Microsoft adCenter. So what’s the big deal? How ...

Clickthrough rate going up, and conversions going down?

Clickthrough rate going up, and conversions going down? So……you watch your clickthrough rate steadily increase over the last while, but your conversions are not going up.  Does not seem logical, does it? More clicks should mean more conversions, right?  You have probably already figured this out, but your account metrics do not follow a domino effect.  In fact, seeing ...

Must Know Secrets of List Building

Must Know Secrets of List Building Fantastic News, Imagine That One Day You Get Massive Traffic to your website, and then what?  All those people come and go and you never see them again. But WHAT IF…  In the magical imaginary land of “you becoming super wealthy”, what if you could get all those people on a mailing list and start emailing ...

It Sucks Again. Google Penalized My Website Again

It Sucks Again. Google Penalized My Website Again No, not again. I cannot bear it anymore. But how come you can avoid the stark reality that your website is lambasted by Google and the very thought of it kills you. So much of hard work, so many hours of honest efforts go wasted and it bleeds you inside. But do not lose you heart at the sight of such thing. The world is not end ...

Benefits Of Guest Posting

Benefits Of Guest Posting A lot of blogs almost in every niche accept guest posts these days. If you analyze this from the blogger or webmaster’s point of view they accept guest post because of the free quality content they are getting for publishing on their blogs. But from author’s point of view this is an honor to see his or her work published on ...

How to Improve Search Engine Ranking (Part 2)

How to Improve Search Engine Ranking (Part 2) Below are few tips that will help you to gain better ranking in search engines, if followed properly. These days every webmaster knows the importance of quality content. If you provide quality content on your site for both search engines and people than you have better chances of ranking your website.  Once you have content on ...

How to Improve Search Engine Ranking (Part 1)

How to Improve Search Engine Ranking (Part 1) It is almost the first priority to every webmaster to improve the search engine ranking of his or her website to get targeted traffic and to get more conversations if they are promoting a product or service. Every webmaster that is running a blog or a website is also aware of the face that SEO is the only cheap and effective ...

Why, and When…..You Should Use Google Adwords My Client Center

Why, and When…..You Should Use Google Adwords My Client Center Yesterday, Google dropped the bomb that automated rules are available for us to use for multiple client accounts in their My Client Center.  We use MCC to manage a lot of accounts, and I am betting that there are a lot of people out there also managing multiple accounts as well. This is good news! If you are not already using ...

Is Your Next PPC Ad Campaign Worth Running?

Is Your Next PPC Ad Campaign Worth Running? When it comes to creating a new ad campaign of any time, it’s not as easy as just selecting an offer and hoping it works out. A lot of research and time goes into selecting the right offer, then eventually building a successful ad campaign. Instead of logging into your favorite affiliate network and just randomly grabbing ...

Are You Having Drops in Traffic? Blame Google’s Update

Are You Having Drops in Traffic? Blame Google’s Update I have been hearing many stories recently of sudden drops in traffic by all kinds of blogs and websites. These drops in traffic have been extremely difficult to understand as the owner: why has traffic dropped so steep and quick?  I have had the same problem myself. I created a website myself a few months ago that started to ...

Importance Of Effective Google AdWords Campaign

Importance Of Effective Google AdWords Campaign Almost everyone is familiar with the fact that Google is one of the biggest and most powerful search engines used by millions of people all over the word to find something, product or service, etc. in this online world. Google has a powerful advertising program known as “AdWords” to help business owner to expand or promote ...

California Residents Initiate “Shine the Light” Class Action Lawsuits

California Residents Initiate “Shine the Light” Class Action Lawsuits Internet based businesses that harvest and share the personally identifiable data of California residents failed to properly label links to their privacy policies and, as a result, are potentially liable for significant civil penalties for each violation.  The series of recently filed putative class action complaints were ...