SEO is an important part of your website promotion. It will help you to attract organic traffic to your website. When you do it right, it will significantly increase your traffic. But, when you do it wrong, it will ruin your website traffic. That’s why you shouldn’t play with SEO because it can backfire you anytime. Here are 7 common SEO ...
4 Misleading Metrics that can derail your PPC campaign 07 Feb 2013
Data rules the search industry. You simply cannot take decision based on the assumptions. You may have years of experience managing complex PPC campaigns but that does not necessarily mean does not make you an exception. All your decisions should be based on raw data, be it increasing budget, pausing key phrases, changing of text ads or increasing the ...
Common PPC Mistakes and How to Avoid Them 06 Feb 2013
There is no shame in accepting the fact that we make mistakes and we do it almost on a regular basis. Even NASA makes mistakes. In fact, if you are not making mistakes, I can dare say you are not pushing yourself that hard. The best way to learn is to make mistakes but sometimes, these small mistakes can cost you huge, especially when you are running a PPC ...
The Best 10 Best Helpers for Twitter: Apps and Other Sites 31 Dec 2012
Twitter is one of the world’s most populated sites, and a great way to solicit interest from new partners, client companies and customers. What are some of the best apps for Twitter that can boost your Twitter followers? Before we consider the top 10, let’s stop and review some of the essentials of marketing Twitter. Twitter is a website that favors ...
Successful PPC Campaigns 04 Dec 2012
You have managed website and also managed to run a PPC campaign, you use the right keywords and you also are not addressed in terms of increasing the number of visitors, customers and profits in PPC marketing in your country (local). Although there is one question you should ask yourself before you become too complacent with your success. The question is ...
Death by Default 24 Jul 2012
Google AdWords makes pay-per-click (PPC) advertising seem so easy. You visit adwords.google.com and you see 3 bullet points to success: You create your ads Your ads appear on Google You attract customers In just 12 words (and a perfect ad-fitting 65 characters), Google describes the silver bullet of online marketing. You write some ads. You get customers. ...
Game Industry – How it operates 23 Jul 2012
A publisher is known as the company which usually fund the development of new video game titles as well as marketing to the public. If you happen to pay attention to a game titles display box artwork and spot the company logos of several companies, the biggest and most prominent one is the publishers company logo. So far as the publisher and the consumer is ...
When it is Time to Let Someone Else Manage your PPC 15 Jun 2012
At the start of the life of every website, the people involved have to take on a variety of roles. Eventually, if the website becomes successful, the roles will have to be delegated to continue to the current rate of production. In the case of your PPC campaigns, it’s understandable when you have to pass the buck in this area. . You may feel that you may ...
Generating Leads 15 May 2012
In the age of so many modern means of communicating, generating the right amount of leads for your business has become easier than ever. Social networking is the best way to communicate with like-minded business professionals who might want to start up a relationship with you. It’s not the only way to increase business though. You shouldn’t rely totally ...
Trademarks, Keywords and PPC Ads 27 Feb 2012
With the recent SOPA and PIPA bills in Congress, many people have been taking a fresh look at intellectual property law. One area that has been the subject of several large lawsuits is the topic of bidding on trademarked terms on pay-per-click platforms such as Google AdWords or Microsoft adCenter. So what’s the big deal? How It Used to Be In the early ...