Even though I’ve been blogging and publishing content online for over 10 years, I still make mistakes and I’m sure the vast majority of us do so too. That’s why it’s always important to learn from mistakes, both from yourself and others. Websites generally are successful, with regards to gaining traffic, ...
Monthly Archives: November 2019
3 Things Every Website Needs to Implement 28 Nov 2019
How Residential Proxies Can Help Your PPC 28 Nov 2019
You wouldn’t think of proxies – no matter what type, because there are many – as a tool for improving your marketing, in general, and your PPC campaigns in particular. But this is how they are successfully used by marketers from around the world. In this article, you will learn what are residential or mobile ...
What is the Best Structure for a Slug for SEO Gains? 27 Nov 2019
There are so many different elements you can look into to improve the search engine optimisation of an article and website. The content, images, the title, structure and much more. One area that is often overshadowed, when it comes to SEO, is with the slug. The ‘slug’ is the part of the URL that comes after your ...
Website Load Speed – What Really Matters 26 Nov 2019
An area that seems to be gaining some momentum of recent evolves around the load speed of websites. In essence, every website owner will want their website to load as quickly as possible, and this makes sense, right? The shorter the load speed, the less time the web user will be waiting, and the higher the chance they will ...
Moz – Analyse A Real PPC Campaign 21 Nov 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Shark Vacuum, who had areas of improvements for both the search advert and the landing page – it was noticeable how cluttered using multiple fonts and text transforms are on a landing page from looking at Shark Vacuum’s PPC landing ...
SEMRush – Dive into Deep SEO Analysis 20 Nov 2019
As an owner of a content mill website, an important area of the website comes with search engine optimization – making sure every page on the website is as optimized for SEO as possible. This is something that can be done pretty efficiently with the likes of Yoast (most consider to be the best SEO plugin for WordPress). ...
SEO or PPC for Real Estate – Which Is Better 20 Nov 2019
The question is whether you should invest in SEO or PPC for your real estate campaign? Which is better to garner real estate leads? Figuring out ways to drive quality traffic to your website, how to improve things is one of the essential questions to consider. Both the methods will help your business get in front of genuine ...
Benefits And Ways To Use Google Analytics For Better SEO Campaign 20 Nov 2019
There are lots of SEO Analytics tool that you will come across on the market but there are significant reasons why most of the SEO professionals and SMBs use Google Analytics only for determining the success and ROI of their SEO efforts. One of the prime reasons is that this is a free analytics tool but more than that it is ...
3 Things I Learned at Pubtelligence London 2019 19 Nov 2019
When it comes to finding ways to improve a website and learn about the latest and greatest trends in the online publishing world, I have quickly learnt that nothing comes close to an event in person. You can read as many articles online about a topic, and I’m sure you will learn a lot about it – but, what you learn ...
How can you Improve SEO Effectiveness for Magento Websites? 15 Nov 2019
Search engine optimization is essential in today’s time for many reasons. With an effective SEO campaign, it is possible to draw the attention of people with perfection. Different websites need visitors for various reasons. An eCommerce website needs visitors who are interested in products or services that have been put ...
Shark Vacuum – Analyse A Real PPC Campaign 14 Nov 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Hello Fresh, who had both a well designed search advert and landing page – this was particularly important for the market of subscription services since a conversion has the potential to be quite profitable in the long term. ...
Best B2B Social Media Campaigns of 2019 to Learn From 14 Nov 2019
With digital technology more accessible and common, it is highly important for B2B brands and businesses to make full use of the power of the internet. This is 2019 and along with new digital trends, social media has taken the world of marketing by a storm. B2B companies are leveraging social media to achieve crucial business ...
Kratom Tea for Opioid Addiction 14 Nov 2019
Addiction is a global problem which affects different people, their households as well as their communities. In today’s busy life, most people are working hard throughout the day as they try to make ends meet and end up suffering from various illnesses such as chronic pain, and when seeking medical attention, they are given ...
3 Ways to Preparing for the Holiday PPC Season 13 Nov 2019
It’s just over a month to Christmas, which signifies the most frantic and profitable time of the year for many advertising campaigns. This can be backed up by Ezoic’s Ad Revenue Index, which illustrates the overall demand there is for advertising online – it tends to increase and peak around towards Christmas. ...
Google Releases their Official WordPress Plugin ‘Site Kit’ 12 Nov 2019
Google has not been the biggest supporter of WordPress, it seems. After all, since WordPress was created back in 2003, there has not been much development by Google to support this open platform….until now. Google have recently just released an official plugin for WordPress websites, to utilise the power Google offers, in ...
Hello Fresh – Analyse A Real PPC Campaign 07 Nov 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from The Grand Tour TV series, on Amazon Prime. What we found was that the PPC search advert was targeting typo search phrases, and promoting a specific season of The Grand Tour. The site links extension were purposefully generalised links ...