As we move further into 2019, Google is exploring different avenues to help users with their queries by providing relevant answers on the go. After all, Google has a reputation to manage and it can only be done when it will keep updating itself and offer quality recommendations. As Google focuses more on users’ search ...
Monthly Archives: April 2019
9 Key SEO Trends For 2019 That Marketers Should Know 29 Apr 2019
10 Ways to Increase Your B2B Sales in 2019 26 Apr 2019
Yes! You are thinking in the right way. B2B sales demand a different approach when compared to B2C sales. This happens because you are not connected to just a single person but a complex organization. Increase Your B2B Sales by following B2B Sales Strategies and Tactics. Remember that you are dealing with a group of ...
4 Tips to Creating Your First eBook as a Blogger 26 Apr 2019
There are many different ways you can make money online. To name a few includes: Pay per click advertising, and advertising of any sort in general Sponsored content Products and services to sell Subscriptions Most websites will have some form of advertising on them. Others might even have sponsored content on them. If you have ...
5 Reason How PPC is Effective for Your Business 25 Apr 2019
PPC Paid per Click, in this age of digital marketing it is one of the best means of online advertising. It has just fitted itself in the most rapid way that it becomes an essential part of marketing digitally for attaining success in online business. It is one of the most virtuous ways for marketing your brands that now the ...
Love Holidays – Analyse A Real PPC Campaign 25 Apr 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from iScootCo, who had a PPC campaign that competed against Google shopping sponsored results, which meant that iScootCo had to use call to actions in their search title to grab the reader’s attention and into a click. The main ...
The Top 5 Online Advertising Risks To Avoid 24 Apr 2019
In today’s Internet-driven world, it has become easier for businesses to engage with their target audience. Not only does the virtual space pull out all the stops from how businesses market and sell, but also, geographical boundaries are no longer a barrier. With over 55.1% world’s population using the Internet, online ...
3 PPC Tips to Improve a Campaign Performance 24 Apr 2019
Pay per click (PPC) advertising can be deemed one of the best forms of online marketing out there. This is made clear from the millions of people that use the likes of Google AdWords to gain contextual traffic – this is no fluke… However, making the most of PPC can be quite difficult. Although the structure of the ...
How to Manage the Peaks and Troths of Blog Traffic 18 Apr 2019
Unless you have a news websites or similar type of website, you are going to have a website that will inherit peaks and troths with regards to its traffic. The first thing to say about this is that it is completely normal. In actual fact, it is more abnormal to have consistent traffic all the way through the year than to not. ...
iScootCo – Analyse A Real PPC Campaign 17 Apr 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was looking at Amazon Headphones, who had a standard ‘Amazon style’ search advert that navigated web users to the category page of Amazon for headphones . In this case, it was the familiarity of the search advert and landing ...
Updated Google Search Console – What’s New with Latest the Version? 16 Apr 2019
Google recently announced a new version of the search console. With new updates, the company made a hard decision to let go of some legacy features in the new version. This drastic change of features and tools aimed at improving some of the popular properties the webmasters use. Here are some new features in search console ...
Google to Make Changes to PPC Auctioning 16 Apr 2019
A change is going to be implemented into Google’s PPC advertising company, Google AdWords, that will vary the way advertisers bid for keywords/ad space. When Google modifies elements to their PPC campaign, they are usually ways to improve performance, hence improve the ROI of AdWords to Google. With this, here is a look ...
Tips and Tricks for Increasing the Instagram Following 11 Apr 2019
Marketing on social media is currently trending and brands have started marketing themselves on social media as opposed to choosing the traditional methods of marketing. Social media marketing has allowed the brands to reach their audience and spread their business in different parts of this huge globe. If you are not on the ...
Amazon Headphones – Analyse A Real PPC Campaign 10 Apr 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from DWM Mortgages. The search advert had some good elements to it. However, there was no call to action to encourage the web user into a click. On top of this, the landing page was not very well designed, with a poor picture to ...
3 Different Tests You Can Perform in PPC 09 Apr 2019
Pay per click advertising is completely dictated by results. Results. Results. Results. A/B testing is an extremely effective way to do this, by varying one variable between two identical campaigns to see how that changed variable affects the performance of the advert. The problem lies in what variable/s should you change in ...
Ecommerce SEO : How Ecommerce Websites Can Drive Loyal Organic Traffic in 2019 05 Apr 2019
eCommerce is an influential means for budding entrepreneurs to engage into business activity. Without an eCommerce portal and high visibility, there cannot be any business flowing anywhere on the internet. To increase the prospects of business on the internet, eCommerce SEO becomes indispensible. The only means of increasing ...
DWM Mortgages – Analyse A Real PPC Campaign 03 Apr 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Thread, who were the only paid search advert competing against Shopping Sponsored results. However, the problem with this campaign was mainly with the inefficiencies of the landing page. Thread failed to see that what the web user ...