Social media advertising has proven to become quite a hit for advertisers with the introduction of native advertising – this is the term that defines adverts which blend into the architecture and theme of the website, seamlessly integrating with the content already on the website. Social media advertising has taken ...
Monthly Archives: February 2018
The Different Types of Facebook Ads Available 28 Feb 2018
How to Design a Advertising Banner that gets Clicks 27 Feb 2018
Banner advertising is a form of advertising that has been around for tens, if not hundreds, of years and will be an important part to advertising for the future to come. Text adverts are severely limited by the amount of content that can be displayed, whilst having the obvious limitation of being in text form. With banner ...
PPC learning Guide in 2018 26 Feb 2018
PPC is the art of selling ads and you have to market the online ads for reaching the target audience and generating business leads and revenue for the client. It is a marketing form of online advertising where advertisers incur money on users who click on their ads. Advertisers bid on the estimated value of the click with the ...
Top 5 Digital Marketing Trends That Will Dominate This 2018 23 Feb 2018
Digital marketing evolves faster than the vast majority of other industries, and to keep up with the latest developments, you need to keep an eye on emerging and future trends to see around corners and anticipate what’s coming next in 2018. Although it’s crucial to keep up with the latest Google algorithm updates ...
WordPress Website Maintenance Checklist – 50+ Best Practices [Infographic] 22 Feb 2018
Even as we enter in 2018, the popularity of WordPress doesn’t seem to diminish and rightly so! WordPress is the #1 CMS to build a blog or a website with. It is free to use, open source and is flexible enough to build any kind of website or blog you desire. Its flexibility is largely due to the availability of a wide variety ...
Adagio Tea – Analyse A Real PPC Campaign 22 Feb 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Everest, who had a search advert filled with call to actions and a well optimized lead capture landing page, making the overall campaign, on the whole, very good. For the United Kingdom (as I cannot state this for other countries), ...
Google will Change Websites to ‘Not Secure’ in June 2018 21 Feb 2018
For quite a long time, it has been old news that websites that do not have ‘https://’, being an SSL certificate for a website, will be marked as ‘not secure’ by Google and Google Chrome in the web browser. A date of when the change has not occurred until recently, for which Google have stated in a recent ...
How to Rank Images in Google Image Search 20 Feb 2018
It goes without saying that when you see or hear SEO, straight away, you will be thinking about how to optimize content to improve the rank of websites and articles on search engines. However, a big area of SEO that is disregarded seems to be with image search. At the end of the day, there are two ways of searching for ...
5 Upcoming SEO Trends for 2018 16 Feb 2018
Search Engine Optimization is all about trying to rank your website higher. It is basically what web designers do to uplift your website by making it look more attractive, this would make it easier for search engines to understand your content. SEO department of all the companies tries to make their website rank better than ...
Everest – Analyse A Real PPC Campaign 15 Feb 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Quidco, who had a very good PPC campaign in general that was used to counteract the poor SEO of Quidco. The search advert was good and utilized the use of ad extensions whilst the landing page was clear, simple and colorful: clearly ...
[How to] Increase Your Affiliate Advertising Revenue 14 Feb 2018
![[How to] Increase Your Affiliate Advertising Revenue](https://ppc.org/wp-content/uploads/2018/02/How-to-Increase-Your-Affiliate-Advertising-Revenue.jpg "[How to] Increase Your Affiliate Advertising Revenue")
Affiliate advertising is becoming an extremely effective way to increase the profits of a product or service you are looking to sell. What you are doing is allowing anyone to advertise your product/service in exchange for a share in the profit margin of what they are promoting, saving yourself time and money in promoting the ...
Top 3 Ways to Monetize a Website in 2018 13 Feb 2018
If you have a website that is generating traffic for you, then it can be generating you revenue. The more traffic you receive to your website, the likelier you are to make more money from it. There are many different ways to increase the traffic going to a website, with mainly SEO and SEM being a continuous focus for website ...
Quidco – Analyse A Real PPC Campaign 08 Feb 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from pay as u gym, who had a great example of a well designed search advert and landing page, resulting in a very effective landing page that would, no doubt, produce a high conversion rate. In the past, we have had a look at TopCashback, a ...
Advanced SEO Changes and Trends to Expect in 2018 08 Feb 2018
SEO or Search Engine Optimization is the process that helps your website to gain better visibility and a higher ranking in the search engine results. Understanding the working of the search engine and then incorporating in your web content is what will make your website and its content searchable and popular. But this is easier ...
4 Reasons To Stay Away From Blogger 07 Feb 2018
When it comes to blogging, there are predominantly two platforms you can choose between. There is the open platform WordPress and Google’s blogging platform, known as Blogger. In the past, choosing between the two has typically been down to preference as to what works best for you. However, after the last year or so, it ...
3 SEO Mistakes I Made Early On 06 Feb 2018
Sometimes it is useful to get tips on the internet about a topic of interest. However, it can be just as effective, if not more, to read about the mistakes people have made about a topic of interest. I have been blogging, advertising and more for several years now and, since I first started, have come a very long way. There are ...