Monthly Archives: February 2018

4 Effective and Useful SEO Strategies for a Website

4 Effective and Useful SEO Strategies for a Website Getting more web traffic is a challenge for any business owner. This is especially true if your business is new or small, since there’s so much competition out there on the web. There’s no way around it – if you want to attract more visitors and build your presence online, you’ve got to know at least a ...

Top Strategies to Increase Social Media Engagement

Top Strategies to Increase Social Media Engagement Social media nowadays is not just a platform for socializing (yes, posting statuses, sharing good pictures that make you look cool or being witty is all part of socializing) but has turned out to be one of the biggest marketing strategies so far for brand awareness. Unfortunately, just posting day in and day out hoping to see ...

The Importance of Alexa Ranking

The Importance of Alexa Ranking Any website owner needs to be concerned about site ranking these days- regardless of the type of websites they have and target visitors! The SEO measures and Google algorithms play pivotal roles begin changes in site ranking. Alexa Ranking denotes website popularity ranking and measurement. This number is derived by comparing ...

pay as u gym – Analyse A Real PPC Campaign

pay as u gym – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Spotify, who had made a PPC campaign for their own brand name to promote the paid version of their service, which was seen to be a great idea considering their business model only works due to premium subscriptions (and not the ...

7 Tips for Engaging Your Audience on Social Media

7 Tips for Engaging Your Audience on Social Media   Creating great content is one of the most important objectives of the marketing world, however, just because a piece of content is great, it doesn’t mean that it’s engaging. Seeing as how the goals of your marketing strategy are to boost your traffic, conversion rates, reputation and sales, making your content ...