SEO Written by 0

Any website owner needs to be concerned about site ranking these days- regardless of the type of websites they have and target visitors! The SEO measures and Google algorithms play pivotal roles begin changes in site ranking. Alexa Ranking denotes website popularity ranking and measurement. This number is derived by comparing your website with others directly. It measures visitor numbers and pages viewed per visit in a site. Websites get ranked as per the browsing behavior of users as noted in Global Data panel.

Alexa is calculated on traffic data obtained from Global Data panel- per three month intervals.  This ranking gets updated on a daily basis and the data collected from user having Alexa toolbar is used. So, you can deem Alexa as a website ranking system. It is deemed as an important tool by bloggers.

The monetary factor of Alexa ranking

Alexa ranking is required to decide advertising prices. Higher rankings can fetch you higher advertising revenue. On the other hand, this ranking helps advertisers evade sites with low traffic numbers. As a matter of fact, advertisers want to pick websites that get maximum traffic. As a thumb rule, websites with higher traffic get higher Alexa ranking.

Web developers usually charge higer prices for those websites with high Alexa ranking. Such a site will get more online traffic than others. Website buyers will also analyze the ranking to figure out whether the price they are paying is viable or not. So, for commercial websites- Alexa ranking is of utmost importance.

Alexa ranking is used by web developers to obtain valuable information on website viability. By using this tool, it becomes simple to figure out if your website is viable in specific market. This also lets you adopt apt SEO measures to enhance site ranking which in turn enhances your site’s Alexa rank. This ranking helps you figure out how to retain the ranking in Google search and make profits. The bottom-line is- the websites with better Alexa rankings will get more advertising revenue.

Where it leads to?

Alexa ranking, therefore, is a vital tool for a website owner and the benefits are hard to overlook. The Benefits include higher Google ranking, increased website value, growth of bottom line revenue, and more. This tool offers a commercial website developer the power to determine pricing of the ads those will be shown in his/her website.

To improve your website’s Alexa ranking, you need to use updated and relevant content.  You have to be careful about updating content in your website and relevance of content is utmost important. This will improve the site’s ranking in Google search and as a consequence- the site’s Alexa ranking will shoot up too.

If you have a website just think how beneficial it would be to improve the site’s Alexa ranking. You can also get updates on the rivals by observing their ranking. Despite a section of web development veterans regarding alexa ranking’s importance with skepticism – its impact cannot be overlooked.

Michael Evans is a passionate blogger and social media enthusiastic. You can connect with him at Google. He often contributes to 3Leaps Digital Branding Agency.

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