The last PPC campaign I analysed in ‘Analyse A Real PPC Campaign’ series looked at Prezzybox, who had, on the whole, a well designed PPC campaign which addressed what the web user searched for and added a touch of ‘Christmas’ to the campaign, to promote buying gifts for friends and families for the ...
Monthly Archives: December 2016
Google Home – Analyse A Real PPC Campaign 29 Dec 2016
SEO Trends to Prepare for in 2017 28 Dec 2016
Search engine optimisation is constantly changing every year. Mainly, this is due to the large algorhtym updates Google implements which basically tell the world what Google deems ‘good’ and ‘bad’ for a website ranking. Although there has not been a SEO update for a while, this does not mean it is ...
5 Pay Per Click Optimization Techniques to Generate Quality Leads 28 Dec 2016
Pay Per Click campaigns can be tricky. There are a lot of variables involved such as click-through rate, cost-per-acquisition, and return on ad spending that can make them seem daunting. You want to optimize your strategy to account for everything. Check out these five techniques that’ll help you generate more quality leads ...
The 2 Biggest PPC Changes in 2016 27 Dec 2016
There are only a few days left of 2016 and what a year it has been. Putting advertising aside, a lot has happened this year be it for the better or worse. Bringing PPC advertising back into the topic of conversation, we have seen some changes become adopted into PPC which have made quite a large impact to PPC advertising as a ...
Overcoming This 8 PPC Project Management Challenge Will Make Your Life Easy 26 Dec 2016
If you are an advanced PPC professional and have managed PPC campaigns of varying lengths and sizes, you must have a clear idea about the challenges that are associated with a PPC campaign management project. While addressing some core and regular points such as target audience, campaign approach, clear marketing message ...
PrezzyBox – Analyse A Real PPC Campaign 22 Dec 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from Elfster, who was targeting users wanting to buy a Secret Santa gift. On the whole, both the search advert and landing page were good which overall gave the impression of a very well designed PPC campaign. With Christmas just a few ...
3 AB Testing Conversion Rate Case Studies to Make You Inspire 22 Dec 2016
When you are spending advertising budget, you’ll always need to keep an eye on conversion rates. In fact, it doesn’t matter how much you spend on PPC ads unless you convert them into customers possibly you’re not going to succeed in your business. In other words, if you can’t focus on conversion rate, you ...
How to Gain Traffic Over Christmas 21 Dec 2016
As a blogger, you might have noticed drops in your traffic at this time of year around Christmas, which is perfectly normal for the vast majority of websites. Less people are surfing the internet so there are less web searches for the content on your website. However, does this mean you have to suffer the traffic dip that comes ...
Traffic Decreasing at Christmas? Don’t Worry! 20 Dec 2016
With only five days till Christmas we are now at the stage when most PPC campaigns involving some sort of post option for gifts will start to hit the day when it is no longer possible for the gift to get to people before Christmas. For website owners, the last few weeks or so they would have been noticing a general decline in ...
How to Plan and Implement the Right Social Media Marketing Campaign 19 Dec 2016
A great way to achieve growth in your business is to market it using social media so as to increase visibility and digital presence. And while this approach to marketing does not generate results overnight, it is greatly useful to any kind of business as long as you exert enough effort, provide valuable and needed content, and ...
User-Friendly Guide on How to Set Up an AdWords Account 15 Dec 2016
No matter how many free tools crop up for businesses and companies but a paid ad is sometimes the most convenient option to drive new traffic to your website. But the problem is that your competitors are also aware of this mediums and keywords. So it is essential to set up a good AdWords account. I will take you on a step by ...
Elfster – Analyse A Real PPC Campaign 15 Dec 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung Gear VR, who had a search advert that could have been better located (since it was at the bottom of paid search results) but recovered well with a nicely designed product landing page. With Christmas just around the corner, ...
How to Make a Highly-Valued Website 14 Dec 2016
In my 5-7 years of experience of creating, running and maintaining websites, I have had huge success and, at the same time, huge flops. I’ll be the first to admit that I have made mistakes and learnt from them over the years which has brought me around to being the person I am now online. As it currently stands, I have ...
How to Make a Success of Your Local SEO Campaign 14 Dec 2016
Agencies often live in a virtual bubble when it comes to SEO, venturing outside the office only on the rarest of occasions (and even then, it’s under duress). But if you’re working on a local campaign you’ll want to rethink things. With local SEO, you need to know what’s going on in the area you’re working with or ...
Google Will Now Give You A Report On Your Mobile Website 13 Dec 2016
Google have recently unveiled a new tool that appears on their homepage, which appears as a little pop up window on their homepage notifying web users to ‘Test your site with Google’ like so: If you cannot see this on your Google homepage, this might be because only certain web users are being allowed to view this, ...
What comes next? Social media trend for 2017 13 Dec 2016
Over the last few years, social media and its many platforms have sprouted like mushrooms on the internet. Millions of people are using it. Even business entities use it as well. The rise of using social media as a marketing force is on the rise too and more so by 2017. Businesses, celebrities, political figures, and ordinary ...