The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Audi, who we expected to have a well optimized search advert and landing page – they did not disappoint one bit. Using site link extensions and a large image of their cars on the landing page, they portrays an image to the web ...
Monthly Archives: April 2016
J. Parker’s – Analyse A Real PPC Campaign 28 Apr 2016
What Makes a Good and Employable Freelancer? 27 Apr 2016
The freelance industry seems to constantly booming inline with the internet expanding. Thousands upon thousands of websites are created every day with huge budgets set aside to employ freelancers to help create content to improve the SEO of the website and gain organic traffic in the long term. Therefore, we should all be able ...
Beyond Search: Competitive Intelligence for PPC Display Advertising 26 Apr 2016
Written by Garrett Gan Search advertising is king when it comes to harvesting existing user intent, capturing a user right at their point of their evaluation, using the keywords they’ve typed in as a proxy for their interests right at that moment. But how does one generate interest, and provide true inspiration for a user ...
3 Quick Tips To Improve the CTR of a PPC Search Advert 26 Apr 2016
You may have the most interesting and well-targeted pay per click advertising campaign out there. However, if you cannot get web users to click onto your advert, it will all be for nothing. At the end of the day, you need web users to click onto your advert in order for anything to happen – after that, if you do not ...
5 Ways to Improve Your PPC Campaign 22 Apr 2016
If you’re reading this, you probably know that pay-per-click advertising is an incredibly effective way to drive high-intent traffic to your site, increase conversions, and boost sales. But not all PPC strategies are equally effective. Follow these 5 tips to make sure you’re getting the greatest bang for your buck with your ...
Audi – Analyse A Real PPC Campaign 21 Apr 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from the car manufacturer Peugeot looking to promote their new 108 hatchback convertible. However, what we found with this campaign was that the advert promised a ‘convertible range’ but the landing page only promoted the ...
3 Google Adsense Tips For 2016 20 Apr 2016
Since Google AdWords is the most used form of online advertising out there being used in its millions upon millions, it should not come as a surprised that Google Adsense is the most used form of advertising revenue, for publishers, being used in its millions upon millions too. Therefore, learning how to to optimize your Google ...
What Matters For Good SEO in 2016 19 Apr 2016
Search Engine Optimization or ‘SEO’ as it is preferably called can sometimes be seen by some as a black art. There are no definitive methods that will 100% guarantee results. Instead, the practices for good SEO will increase the chances of that website/blogger getting SEO (and never guarantee the results). For the ...
How single keyword ad groups can improve your PPC performance 18 Apr 2016
Written by Wesley Parker Do you have 10 or even 20 keyword per ad group, but are still wondering why your not getting the results that you want from paid search? The problem with having 10 or even 20 keywords per ad group is that your keyword to advert match is going to suffer, even though Google suggest that you should have ...
Peugeot 108 – Analyse A Real PPC Campaign 14 Apr 2016
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from StubHub!, who had as what could only be described as a poor campaign in general. The use of the site link extension in the search advert was a waste and the landing page had many negative points associated to it. With the sun coming ...
The Main Benefits to Using WordPress for Blogging 13 Apr 2016
When it comes to starting a blog, there are many different platforms you can choose to go for to run your blog on. For the most of us, this will either be Google’s own Blogger or WordPress. However, the choice in which blogging can sometimes be a difficult one at the best of times. Each platform has its own benefits which ...
Why Online Marketers Should Invest In PPC 12 Apr 2016
There are tens, if not hundreds, of different types of ways to get traffic online. You could go down the conventional route and gain traffic through search engine optimization, by gaining clicks from search engines results organically. The other main route is to pay for traffic – this is where the diversification occurs ...
StubHub! – Analyse A Real PPC Campaign 07 Apr 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from uSwitch, who had produced a pretty good campaign in general where both the search advert and landing page looked well optimized. My only niggle was with the landing page where the central right area was taken up with advertisement, ...
My Thoughts on the Future of Online Advertising 06 Apr 2016
Things have changed quite a lot in the past ten years when you look back to think back that it was actually around this time ten years ago that Twitter was started by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass. Be that as it may, times have changed and it feels as if PPC and other forms of advertising, especially ...
3 Ways to Save Money in PPC 05 Apr 2016
Truth be told that pay per click advertising is a form of advertising that is completely and utterly dictated by numbers. Us advertisers analyse every part of the campaign in order to find ways to improve and optimize it to work better for our goals. However, there are going to be some times when your budget is wearing thin and ...