By Bryan Gaynor Rebuilding a Paid Search account is probably the easiest thing to do when starting with a new agency or taking over an existing account. Just build and optimize. Simple right? However, what about all that strong history of quality scores, CTR and ad performance? Should this just be discarded? There is still a ...
Monthly Archives: May 2015
10 Tips to a Great Audit 31 May 2015
4 Mistakes To Not Make In PPC 29 May 2015
I have recently done a few articles on how to improve a PPC campaign’s performance such as 2 Mobile PPC Tips and 3 Of The Best PPC Tips. However, as much as these will help many people, sometimes all you want to know is the mistakes that people make in PPC so you can learn from the mistakes and prevent yourself from doing ...
PPC Interview Collaboration with Media Shower 28 May 2015
Our PPC.org contributor Will Green recently interviewed by Media Shower as part of their Expert Interview program. He discusses how he got starting in online marketing, the importance of PPC and how to successfully run a PPC Advertising campaign. Click here to read the interview and let us know what you think!
4 Alternatives To PPC Advertising 27 May 2015
By now, you should realise that your best bet, when it comes to advertising online, is to use PPC and Google AdWords. However, advertisers will always be interested in the alternatives to PPC and Google AdWords. It is not guaranteed that PPC will work for every advertiser out there. Some advertiser’s campaigns may work ...
Why Every Advertiser Should Try PPC Advertising 25 May 2015
The chances are that if you are reading this article, you are most likely already using pay per click advertising to your benefit. However, there will be some advertisers reading this that have opted not to use PPC as a traffic source online (and have instead gone for an alternative). The truth of the matter is that PPC is by ...
Tunecore – Analyse A Real PPC Campaign 21 May 2015
The last article which was analysed in the ‘Analyse A Real PPC Campaign’ series was Disney, who generally had a good PPC campaign with the exception of a few bad points on the landing page. I stress it time and time again that the landing page is one of, if not the, most important aspect of a campaign. So do make ...
2 Useful Mobile PPC Tips 20 May 2015
You would have to be pretty ignorant to not notice that the traffic from mobile devices is constantly growing. This makes it clear that mobile PPC is booming and will continually boom. Advertisers that only stick to desktop PPC campaigns should be looking to profit from mobile PPC too. However, to assume that mobile PPC is the ...
So what’s Your Value Proposition 20 May 2015
Do you know why some of the ugliest websites on earth manage to convert a decent number of visitors despite all the odds? They may have got everything wrong in their website but you can be sure of one thing that these websites have a strong value proposition that override all other negative aspects.
How Bloggers Make Money From Mobile Traffic 19 May 2015
With the recent introduction that saw Google change how they ranked websites for mobile search results, there is a strong push to getting websites that were not optimised for mobile to become optimised for mobile devices (otherwise, mobile traffic will dwindle as Google ranks them lower organically). Therefore, even if you did ...
Disney – Analyse A Real PPC Campaign 14 May 2015
The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was Alfa Romeo, the Italian car manufacturer. What we found was that the search advert was well optimised but specified very quickly on just one of the many cars Alfa Romeo sell. There were also a few areas of improvement the landing page ...
How to Create An Amazing PPC Image Advert 12 May 2015
When it comes to using PPC, there are two main paths you can take. You can either use search advert or image adverts. Search adverts will appear on search engines and publisher websites whereas image adverts will only appear on publisher websites. I always think image adverts have the greater potential in PPC because the sky is ...
3 Of The Best PPC Tips 11 May 2015
Pay per click advertising is one of, if not the, best way to gain contextual traffic online and to advertise just about anything. However, this will not always mean that PPC will be a success to every single advertiser that uses it. The truth to the matter is that to make a success of PPC, you need to understand PPC. You need ...
Alfa Romeo – Analyse A Real PPC Campaign 08 May 2015
The last article in the series ‘Analyse A Real PPC Campaign’ looked at the search adverts that appeared for the search phrase ‘smarpthone 2015‘. This enabled three adverts to pop up from Apple, Samsung and Microsoft of which I analysed each one separately and came to a conclusion at the end. In this ...
Why You Should Concentrate on Social Media Marketing 06 May 2015
We all know there are tens, if not hundreds, of ways you can gain traffic online. When looking at the top forms of traffic generation, there is, of course, PPC – pay a certain amount every time your advert is clicked on. There is SEO which looks into improving the organic ranking of a website so that you can gain an ...
Advanced Landing Page Optimization Guide 04 May 2015
Landing page optimization is one of the most important, yet overlooked, aspects of running a successful affiliate marketing ad campaign. We already know that a landing page is the best way to increase conversions for both targeting and cold traffic, what many new affiliates don’t realize is the on-page optimization that ...
Some Useful PPC Articles From April 2015 04 May 2015
Another month goes by which means another round up of the best pay per click advertising articles out there on PPC.org. Last month, March, looked into a great selection of articles such as the types of people that will use PPC: the browsers, the shoppers and the buyers (any web uservcan be put into one of these three ...