Although this is part of the ‘Analyse A Real PPC Campaign’ series, this article will only looking at the search adverts and not the landing pages. The last article in the series analysed PlayStation who had a good search advert but, what seemed, a disappointing landing page for the fact that so much of the prime ...
Monthly Archives: April 2015
Smartphones of 2015 – Analysing PPC Search Adverts 30 Apr 2015
Understanding PPC as a Beginner 29 Apr 2015
No matter what business you may find yourself in, it will almost certainly need an advertising sector to publicise and attract the target market you are aiming at. Depending on the business depends on the type of advertising they use. For example, a local business may use fliers to attract the locals whereas a company such as ...
Update: Google Mobile Favours Mobile Websites 29 Apr 2015
In search engine news, it has been quite an exciting time. To be honest, it is always exiting when Google changes something about their search engine. We have had updates such as Panda and Penguin. But, I think the next update is going to be the largest update that will impact the most amount of websites. What Google have ...
PlayStation – Analyse A Real PPC Campaign 23 Apr 2015
The last article that was analysed in the ‘Analyse A Real PPC Campaign’ was Wickes, who had a well designed PPC campaign that took advantage of the colour purple on the landing page to add a premium feel to it. With online programs that enable web users to watch TV, movies and more online, I thought it would be ...
3 Tips to Using BuySellAds Banner Advertising 22 Apr 2015
As I have mentioned time and time again, BuySellAds is the program to use if you are looking to monetize a website with banner advertising. However, ‘a race car is only as good as its driver’. What I mean by this is that is does not matter how fast the race car can go, if the driver is a slow driver, the race car ...
The Best Advertising Combination For Maximum Profit 21 Apr 2015
Every blogger and website owner will agree that finding the right combination of advertising on your website to make the most money while keeping your traffic happy is tough to say the least. Over the years, I have probably spent a good 5-6 months on simply changing things around with my monetization methods on my own website ...
Increase conversion rate of your website – where to start 17 Apr 2015
A website that fails to convert targeted audience is as good as nothing. Just ranking high for targeted keywords or driving large number of audience to a website is not going to help a small business owner. He needs more customers and unless and until the website manages to convert more visitors into customers it is a lost ...
Best Pay Per Click Networks that You should be Aware of 17 Apr 2015
Every blog owner has to come to a stage when he has to decide which Pay Per Click Network he should choose to squeeze out maximum amount profit from his blog. The obvious choice as some people like to think this way is Google Adsense. Of course, Google Adsense without an iota of doubt is the most rewarding advertising network ...
Wickes – Analyse A Real PPC Campaign 16 Apr 2015
The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was WeBuy who had a created a campaign that was a great example of a bad campaign (the search advert was poorly optimised and the landing page would have been tragic at gaining conversions). It seems that every analysis of PPC campaigns I do ...
5 Tips for Improving Your Mobile PPC Campaign 16 Apr 2015
Mobile friendly marketing is becoming more important than ever. Google recently announced that starting April 21 of this year, they will be factoring mobile friendly websites into their ranking algorithm. With this knowledge, it becomes integral to begin ramping up your mobile marketing campaigns, particularly pay per click ...
6 Ways To Reduce Your PPC Landing Page’s Bounce Rate 15 Apr 2015
The bounce rate in pay per click advertising is the advertiser’s worst nightmare. In simple terms, it is the percentage of web users that enter onto the landing page and exit straight off it again (think of it as the web user ‘bouncing’ away from your website after landing on it). For bloggers, a high bounce ...
What To Do When Considering Selling Your Website 14 Apr 2015
It has come across every blogger and website owner’s thoughts. The idea of getting a big pay cheque in exchange for selling a website of your own. It sounds great, doesn’t it? However, how easy is it to actually sell a website and if you are adamant you want to sell your website, how much value does your website ...
WeBuy – Analyse A Real PPC Campaign 10 Apr 2015
The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was BMW, who had a well designed PPC campaign in general that had the sole focus of letting the web user roam through BMW’s website to see the wide range of cars they have on offer. In this article, by searching for a very vague search ...
How to Satisfy Web Users In PPC 09 Apr 2015
When it comes to creating a successful pay per click campaign, there are many many factors that will affect the success of that campaign. One of these factors will be linked to your target audience, who are the web users you want to target through PPC. Understanding your target audience is crucial to succeed in PPC. For this ...
Social Media and PPC Goals for the Legal Industry 08 Apr 2015
In the era of perpetual connection, it’s no surprise that common industries are trying to find the right balance of advertising, social engagement, and general content distribution. The legal industry in particular is currently in a constant struggle to match their services with the people who need them. The way that online ...
Some Useful PPC Articles From March 2015 08 Apr 2015
Another month goes by so here is another article to round-up the best articles on pay per click advertising from PPC.org. February 2015 had a great selection of articles ranging from how PPC can cost you money to SEO vs PPC to the ways in which an advertiser can improve the URL section of a PPC text advert. In this article, ...