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Monthly Archives: November 2014
Strong ways that are new to reward achievement 28 Nov 2014
JCPenney – Analyse A Real PPC Campaign 27 Nov 2014
It has been a while since I have done an ‘Analyse A Real PPC Campaign’ article with the last looking at Sainsbury’s Christmas advert based on the war – it was interesting how the landing page was a YouTube.com video and, to be fair, with the conversion being to watch the video, worked well. It’s ...
Let’s Talk About Google Contributor… 26 Nov 2014
Google Contributor is looking to be an interesting experiment by Google with them seemingly to continue to push the boundaries on what is deemed possible on the internet. The thing I have noticed about Google Contributor, though, is that many people are either worried or confused about why Google have created it. So, ...
Optimizing Your PPC Campaigns for 2015 25 Nov 2014
As the Internet grows and develops, strategies for marketing change rapidly. What once worked before may not be working now. In order to get the most out of your pay-per-click campaigns, you need to keep your thumb on the pulse of the Internet. Trends change and if you’re not paying attention, you could be left behind ...
Google Contributor – A Way To Block PPC Ads 25 Nov 2014
It was an exciting and strange week for Google as they released a new experiment called Google Contributor which ultimately gives people the option to block the very adverts that has made Google so much money over the years. Doesn’t make sense, right? Well, here is an explanation of the experiment and how it works.
Top 5 Benefits for Small Businesses to Use Pay Per Click Advertising 25 Nov 2014
Most small businesses must make do with a minimal online advertising budget in order to increase traffic on their websites. One sound way to increase traffic without spending a lot of upfront money for advertising is through pay per click. The pay per click advertising technique means that businesses only pay for the ad when ...
What Reasons Are There For Creating A PPC Campaign? 22 Nov 2014
This might seem like a silly question. However, not every advertiser that uses pay per click advertising uses it to gain traffic to a specific landing page. Of course, the main reason advertisers use PPC is to make money via gaining traffic to a landing page which ultimately ends with a conversion. Due to this, there is a given ...
The Main Reason Why PPC Is Better Than Banner Advertising 19 Nov 2014
If you scan through the hundreds of articles I have done on PPC.org, you would have come across a few articles about pay per click advertising vs banner advertising (or, in particular, ). Of course, I mention some great pointers in these articles highlighting some of the benefits and drawbacks to using each program (with PPC ...
2 Ways You Can Improve Your Adsense Earnings 18 Nov 2014
There are some publishers of Adsense out there that have pay per click advertising units on their websites to help the web users that enter onto their website to find useful relevant information they will deem helpful and interesting. However, the majority of people will be using Adsense to make money from their website. You do ...
How to Step Around PPC Marketing 16 Nov 2014
PPC marketing has become one of the leading methods that advertisers use to get their ad viewed and clicked on by a large base of targeted consumers. However, as many advertisers quickly learn, PPC advertising is down right expensive. It is an advertising method that happens to only be justified when the return on the ...
Sainsbury’s Xmas 2014 – Analyse A Real PPC Campaign 13 Nov 2014
The last article in the ‘Analyse A Real PPC Campaign’ series looked at Natoora which we found to have a few pros and cons to its landing page such as having slightly too much content on the landing page (too much for the web user to digest in seconds which may promote a higher exit/bounce rate). In this article, ...
How Many Keywords Should You Have In An Ad Group? 13 Nov 2014
It is truly ridiculous the amount of ways you can improve a pay per click advertising campaign. In this article, I will be looking into the quantity of keywords an advertiser has for his/her respective ad group. In PPC, it is usually common for advertisers to want to adopt more keywords for their ad group especially if the ...
7 Important Factors to PPC Marketing by Brian Newmark 12 Nov 2014
7 Important Factors to PPC Marketing PPC or pay per click is a marketing method that has the highest reach online. It practically covers the entire internet, which gives power in the hands of the marketer because with a very small budget one can advertise to an insanely huge audience. On the downside, it costs money and if the ...
Gearing Up for Your PPC Campaign in 2015 12 Nov 2014
Using pay-per-click campaigns have been beneficial for a wide scope of businesses on the Internet. However, 2015 may bring various changes and alterations of which you may need to be aware. As many organizations manage their fiscal budgets at the beginning of the new year, now is the time to start analyzing how to maximize the ...
PPC Search vs Display Networks 11 Nov 2014
When it comes to creating a campaign in pay per click advertising programs such as Google Adwords, there will usually be an option to choose between using the search network, display network or both search and display network. This can a difficult choice to make that is especially if you don’t know what will be best for ...
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