7 Important Factors to PPC Marketing

PPC or pay per click is a marketing method that has the highest reach online. It practically covers the entire internet, which gives power in the hands of the marketer because with a very small budget one can advertise to an insanely huge audience. On the downside, it costs money and if the campaigns are not researched or targeted well, it can make a dent in your budget.

There are a number of factors when it comes to PPC.

The cost factor:

PPC can be expensive. In most cases PPC will have a cost and it can burn a hole in your budget if your PPC campaign is not planned well. This cost will depend on a number of factors, for example if you want to target USA or the European audience then the per-click rate will be higher. It is far cheaper to target traffic from the Asian countries but the conversion rate will be a lot lower. One needs to balance the requirements and the budget and find a solution that works.

Social Vs. Search PPC

PPC is primarily divided into two broad sections. The search PPC and the social PPC.

Search is the ancient form of PPC where you can put your ads on the search engine ranking pages. This can be further divided into another part where you can display your ads in various websites and blogs. Social PPC on the other hand is new where you can place PPC ads on social sites like facebook, twitter or reddit. Both these forms of PPC has a huge reach, with billions of people available on social sites like facebook or adwords that allows you to place ads on Google’s SERPs, one can cover the entire internet by PPC.

The various platforms

With PPC, the choice of platform is an important factor. Most of the popular platform will work for any kind of niche but targeting is always preferred. Here’s a small list of platforms divided into social and search:

Search PPC: which includes PPC for blogs, sites, intext and Serps,

  • Adwords – This is Google’s PPC advertisement network. The publisher’s side is known as adsense where they host the ads of the “PPC adwords advertisers” on their sites and blogs. Advertisers on this platform can target SERPs as well.
  • Chitika – Chitika ad network is another platform that runs pretty much in the same way as adwords but does not have the reach that Google has for its network.
  • Yahoo Bing ad network – This is the combined PPC network of Yahoo and Microsoft.
  • Infolinks – This is an intext PPC network where, instead of putting ads, one can simply link keywords in content and make it an ad-link.

Social PPC:

  • Facebook ads – Facebook’s official PPC advertisement system has the biggest social reach. An advertiser can reach billions of people who are available on facebook.
  • Reddit ads – Reddit is a critic’s network. The audience has strong opinions; they are quick to criticize but has a good sense of humour.
  • Twitter ads – Twitter’s official advertisement platform is limited to a very few countries like USA, Israel etc.
  • Stumbleupon paid ads – Stumbleupon is known to have a very high bounce rate but works well for sites that are heavy on the image.
  • Linkedin ads – linkedin is a professional network. It can be costly to run PPC ads on linkedin – but if your niche is related to jobs, business etc. then surely it is worth it.

Staying updated with the latest Trends in PPC

On the internet, things change pretty fast. The days of laptop are fast coming to an end while the tablets and cell phones are on the rise. This brings with itself a new form of PPC which targets cell phones. As the percentage share of your overall audience to those that are browsing from a mobile device grows, it becomes increasingly important that you start using PPC ads that are targeted and optimized for mobile audience.

Making your website Mobile Friendly:

There are a number of factors to PPC marketing but there is one factor that is a constant. And that’s your website. Quality of traffic, demographic details etc. cannot help if your landing page is not good. No amount of mobile targeting can help if your own website is not responsive.

Making a list of Negative Keywords

While it is important that you rank for your keywords in your PPC ads, it is equality important that you do-not rank for keywords that does not helps. If your ad comes up for keywords that are strictly against what you do, then that sort of traffic will raise the cost without adding any value.

Improve your click-through Rate:

Getting clicks on your ad is something that is the ultimate idea of a PPC ad. But that does not happen every time – sometimes a visitor simply ignore your ad and does not click on it. This sort of behaviour adds impressions to your ads but does not add clicks. This is bad for your Click through Ratio. Optimize your ads and make it targeted and catchy so that the CTR stays on the higher side.

I hope these articles continue to help.

By Brian Newmark

Brian Newmark is a content marketing expert with expertise in reputation and brand management. Newmark's has a tremendous portfolio of International Accounts, with a specific focus in the MENA region. Catering to high profile individuals, multi-national businesses, political figures and governments throughout the world Brian is able to both control what shows up on search results as well as public perception. To accomplish these challenging objective, Brian utilizes high profile media outlets, bloggers, third party sites, as well as cutting edge technology for sentiment and moderation. Brian has 20 years experience in the marketing field with more than 10 years in digital marketing. In that time he has run massive Pay Per Click campaigns, Social Media Campaigns, been a thought leader in Reputation Management, and led the way with thought provoking public perception campaigns. Recently, Brian Newmark has shifted his focus to monetization of high traffic websites. There are so many sites which receive high traffic, but the revenue generation is limited to the core business of the site, often overlooking cross marketing opportunities. In 2014 Brian Newmark co-founded Augment Marketing LLC with his long time associate Timothy Boyd. Together they are bringing new thought leadership to the digital marketplace. With an office in Radnor, Pennsylvania and partnerships in Saudi Arabia and India they are able to tackle nearly any marketing project. Visit their website at http://augment.marketing to learn more. In addition to staying busy in the digital marketing space, Brian is partners in Philadelphia based group of Indian Restaurants operating under the name Tandoor India. This gives Newmark an opportunity to mix his passion for marketing and his love of Indian food. Brian lives in Villanova, Pennsylvania with his wife of 18 years and his two children. In his free time, Brian enjoys travel, automobiles, jogging and time with his family.

Share your comment 94 responsesTO 7 Important Factors to PPC Marketing by Brian Newmark.
  • Reply
    on 12 Nov 14 at 21:31 pm

    PPC is the future and always will be. It defines your business as a whole and that in my opinion will never change because it is vital to being successful.

  • Reply
    on 12 Nov 14 at 21:38 pm

    Thanks for sharing this article. It’s really helpful for marketing with ppc( pay per click). I am really amazed with these facts that I had never realised.

  • Reply
    on 12 Nov 14 at 21:40 pm

    Really important and useful article to everyone. It gave me big knowledge about PPC marketing. Thank you so much.

  • Reply
    on 12 Nov 14 at 22:01 pm

    Thank you for your time to summarize all of these. I have to confess that without your instructions I would probably ruin the SEO of my website. Thanks a lot, Mr. Brian!

  • Reply
    on 12 Nov 14 at 22:38 pm

    This is very useful information about online networking marketing. Every visitor like there information and learn any idea about networking marketing.

  • Reply
    on 12 Nov 14 at 22:55 pm

    Although I am novice to PPC but still I would like to know more about PPC.Having said that,above article is already quite comprehensive on the subject.

  • Reply
    on 12 Nov 14 at 23:32 pm

    PPC plays a huge role to grow business online and Brian Newmark is specializes in it. He helps people to boost their businesses by implying search PPC and social PPC.

  • Reply
    on 12 Nov 14 at 23:33 pm

    A good start to know the full information regarding Pay Per Click (PPC) marketing. I am sure these information will help a lot to every marketers who are willing to upgrade their marketing status. These information regarding PPC marketing would establish a bridges of relationship with every marketers. A warm thanks for Brian Newmark.

  • Reply
    on 12 Nov 14 at 23:40 pm

    Seems PPC a great tool to get traffic. But. how far can it help increase PR of my website?

  • Reply
    on 13 Nov 14 at 0:13 am

    Very useful information. I’ll try. Thanks Brian Newmark!

  • Reply
    on 13 Nov 14 at 0:26 am

    I have my e-commerce site. I learned this article and gained more ideas of Brian Newmark PPC. I think, It assists on my progress of business. Excellent Article!

  • Reply
    on 13 Nov 14 at 1:01 am

    Can you make lots of money with this?

  • Reply
    on 13 Nov 14 at 1:32 am

    Sir I am Working with PPC Marketing services i want to know more about your suggestion needed please help me i want to get my financial freedom by working on PPC marketing system.

  • Reply
    on 13 Nov 14 at 1:42 am

    hi, mister , i want to ask you how to increase the number of ppc per day..?

  • Reply
    on 13 Nov 14 at 2:33 am

    I an waiting to use PPC or pay per click service. I think It will reall Help me? How can i get more information about this.. I want to get social PPC ads.. Explain me about that . I like to get your help and use PPC

  • Reply
    on 13 Nov 14 at 2:35 am

    Dear Sir Madem. Your Post is very nice.

  • Reply
    on 13 Nov 14 at 2:41 am

    i have been to many PPC sites and found we should invest to get earn. In most cases investment are too high. What do you think about a PPC site with lowest investment rates of >=$2 and up?

  • Reply
    on 13 Nov 14 at 2:59 am

    With web becoming complex every now and then, peoples’ need for information and guidance is increasing leaps and bounds.This article is satisfying and worth praise in this regard.

  • Reply
    on 13 Nov 14 at 3:25 am

    Brian Newmark is the undisputed expert in this field. Everything you said is indeed the case, many times was seen and proved to be accurate.
    Its recommendations and guidelines applied and respected rare for so honestly and professionally explains the theme of PPC Marketing

  • Reply
    on 13 Nov 14 at 4:16 am

    As Sir Brian Newmark mentioned the complete out line of pay per click earning i am also have the experience of PPC site surfing and also work and earn the money. It is a great source of earning for those persons who do not know the computer with deep knowledge.

  • Reply
    on 13 Nov 14 at 4:18 am

    useful artical on PPC. What are the highest paying PPC site these days?.

  • Reply
    on 13 Nov 14 at 4:39 am

    Brian Newmark is very good at content marketing beacause he has about 20 years of experience in this field. Brian has shared his idea in many social site and in blog also. He is fun loving person and loves travel, jogging and like to spend time which his family.

  • Reply
    on 13 Nov 14 at 4:56 am

    Is there any way i can do this job without having a website?

  • Reply
    on 13 Nov 14 at 5:50 am

    Your article seems very interesting and tempting, but I, as an employer which are interested in PPC can ask you for your assessment of the utility of PPC programs in terms of percentage of invested and obtained? And thank you for your article and information’s.

  • Reply
    on 13 Nov 14 at 6:44 am

    I must admit I’m very impressed with the information regarding PPC, it really useful who those who want to make something good for their standard of living.

  • Reply
    on 13 Nov 14 at 6:46 am

    PPC can be expensive if it does not convert to sale, so newcomers should be careful on this. Thanks for the information Brian.

  • Reply
    on 13 Nov 14 at 6:48 am

    Brian Newmark deserves praise and acknowledgment for providing such a great insight in PPC marketing.All interested shall benefit from this.

  • Reply
    on 13 Nov 14 at 6:49 am

    What is this PPC all about?
    I really want to know about it in detail. So I hope you will answer my question. Thank you.

  • Reply
    on 13 Nov 14 at 7:21 am

    Is there any basic difference between Pay per click (PPC) and paid to click (PTC)? Which one is the best way to income marketing?

  • Reply
    on 13 Nov 14 at 7:27 am

    Hey I heard about you Brian Newmark, my friend recommended me to call you . They say that you, Brian, the best content marketing expert! I send you message..

  • Reply
    on 13 Nov 14 at 7:32 am

    Is PPC useful?

  • Reply
    on 13 Nov 14 at 7:34 am

    The article by Brian Newmark exhibits an expert professional’s writing.It guides and helps PPC marketers with its tips and tricks.

  • Reply
    on 13 Nov 14 at 7:51 am

    It is no doubt that PPC is the easiest way to promote one’s business online with small budget but considering about the cost factor is it wise to target to those area (eg. Asia) where the out come might not be as expected even though it costs less compared to targetting higher group(eg: USA)? What we should focus on the most -our budget or the possible outcome in near future?

  • Reply
    on 13 Nov 14 at 8:16 am

    Thank you very much for this interesting article and I agree with you. PPC is one of the most profitable advertising method in these days. But unfortunately PPC not popular in a lot of Asian countries.

  • Reply
    on 13 Nov 14 at 8:29 am

    How can PPC become beneficial to the new users. How can the beginners perform the Pay Per Click activity more efficiently ?

  • Reply
    on 13 Nov 14 at 8:32 am

    Yeah! this all information really teaches me a lot about PPC work, I am a new but i am very interested in Pay Per Click work and its benefit side, good work friend for sharing these helpful instructions.

  • Reply
    on 13 Nov 14 at 8:40 am

    This is the best way for PPC Marketing by brain Network.This helps me a lot and useful.Nice and informative.

  • Reply
    on 13 Nov 14 at 8:41 am

    The writer has covered factors affecting PPC marketing in very comprehensive manner.

  • Reply
    on 13 Nov 14 at 8:48 am

    The main question is how much we can earn?

  • Reply
    on 13 Nov 14 at 8:57 am

    What is mean of Pay Per Click???

  • Reply
    on 13 Nov 14 at 9:12 am

    Pay per click is the best way to earn money 🙂

  • Reply
    on 13 Nov 14 at 9:24 am

    I want to increase the traffic on my blogs. How much should i pay for pay per click to have a huge traffic. Many websites gives offer of pay per click but i am not satisfy with them. Tell me the solution please?

  • Reply
    on 13 Nov 14 at 9:37 am

    I want to ask about pay per click. This is very famous these days. how can we start this.

  • Reply
    on 13 Nov 14 at 9:41 am

    I own a business and have thought of using PPC advertising. I’ve always been worried that after spending a significant amount of money on the ads that people will simply ignore them. As you noted in your article, I’ll really need to target the ad the specific market that I’m trying to reach using catchy ads

  • Reply
    on 13 Nov 14 at 10:12 am

    I think many people work in PPC sites but is it true that they can earn enough money?

  • Reply
    on 13 Nov 14 at 10:40 am

    I’ve been wondering is PPC somehow related to SEO? Or both are terms that works in conjunction?

    I do know how ads are fundamental for the growth and well being of any website and you pointed out good points! Interesting read.

  • Reply
    on 13 Nov 14 at 11:08 am

    Can you explain how to calculate profit from a click on these sites and what is your referral program and how it works

  • Reply
    on 13 Nov 14 at 11:11 am

    I am very interesting in ppc advertising. i spend most of time in internet and searching about ppc advertising or online advertising.
    Thank you for your helpful article and your article helps me for better improvement in ppc advertising.

  • Reply
    on 13 Nov 14 at 11:27 am

    This is really helpful. I am tired of wasting my money on other ways . I own a Footwear Company and I think PPC advertising is the best solution to promote my products.

  • Reply
    on 13 Nov 14 at 12:22 pm

    Such a great information. Thank you for sharing it. I like the PPC advertisement system. Everyone should try this.

  • Reply
    on 13 Nov 14 at 12:43 pm

    Helpful factors to consider for my next campaign, thanks for the tips

  • Reply
    on 13 Nov 14 at 13:39 pm

    How can became a part of this? I was looking for trusted PPC service for a long time, and I cant wait to start using your PPC service.

  • Reply
    on 13 Nov 14 at 13:57 pm

    Brian has discussed PPC in detail for which he deserves appreciation.With theses latest trends in PPC many shall get guidance.

  • Reply
    on 13 Nov 14 at 14:36 pm

    Being a strugler and for all others of my type,this article is a gift in the field of PPC marketing.

  • Reply
    on 15 Nov 14 at 0:32 am

    Hello sir ! I have started a business and want to promote it over internet. PPC seems a good method to easily promote. I want to know how should I begin ? How much should I invest on it and how effective it is ?

  • Reply
    on 15 Nov 14 at 1:29 am

    I was thing of starting ppc advertisement . this article is relly heplful for me. thanks

  • Reply
    on 15 Nov 14 at 2:49 am

    Hi Brian.Thank you for sharing such a valuable information with us.I was wondering that apart from Google ad words the other private advertising networks like Chitika,Yahoo etc..are these networks also very strict and particular about the status and layout, other parameters of the applicants website.I heard in comparison to Google.Is that true?

  • Reply
    on 15 Nov 14 at 2:57 am

    You have revealed so much of facts and important knowledge about website which is very significant for all people who uses PPC. Thanks to your post I am much more confident and clearer about the PPC advertising now.

  • Reply
    on 15 Nov 14 at 4:16 am

    Is this the best Pay per click site.

  • Reply
    on 15 Nov 14 at 4:27 am

    What do you actually mean when you say that you have to plan it properly? What audience should i actually target to have better success rate?

  • Reply
    on 15 Nov 14 at 6:32 am

    Reading this article made me going to the right way. Thanks for sharing this important factors to PPC.

  • Reply
    on 17 Nov 14 at 11:35 am

    Solid advice here Brian (added to my buffer). I’m amazed at how many accounts I see that don’t utilise negative keyword lists. This inspired me to write a post the most common negative keyword mistakes I see in AdWords. I think you’ll be able to relate to them all. -> http://www.tone.co.uk/6-common-negative-keyword-mistakes-in-adwords/ Do you know of any other mistakes that you see quite often with negative keywords (or AdWords in general for that matter)?

  • Reply
    on 20 Nov 14 at 22:35 pm

    I knew that some professionals of ppc marketing are hiding something peculiar techniques but did not know what are those. But this article helped me to know that truth. This article is well rich article that helps me to shine in the PPC marketing. Thanks Brian Newmark for disclosing the truth.

  • Reply
    on 20 Nov 14 at 22:40 pm

    A great article about PPC marketing. I have a blogsite and I am willing to use PPC advertise for increasing the rank of my site but I couldn’t understand how will I start. I think this article will be helpful for me.

  • Reply
    on 20 Nov 14 at 22:40 pm

    I’m thinking 7 Important rational.

  • Reply
    on 20 Nov 14 at 22:41 pm

    I am very interested about Pay Per Click system. i want to join with this earning process. How can i start Pay Per Click?

  • Reply
    on 20 Nov 14 at 22:43 pm

    Really this website has awesome information about PPC marketing and it is the best informative platform for those who wants to become content marketing expert. I am also interested in PPC marketing and want information about pay per click program..

  • Reply
    on 20 Nov 14 at 22:46 pm

    I just want to make my website popular.How can i do this with lower cost?

  • Reply
    on 20 Nov 14 at 22:55 pm

    Thanks for this beautiful article. Now I am clear about PPC and the use of it.

  • Reply
    on 20 Nov 14 at 22:59 pm

    I am also very intersting in ppc advertising, but I need to know which are the best programs that provide geo targeting PPC traffic, at low price …

  • Reply
    on 20 Nov 14 at 23:02 pm

    Nice post. But there is a lot of fake PPC sites around the internet. How can we detect them if it is real or fake ? You should write about it also… 🙂

  • Reply
    on 20 Nov 14 at 23:11 pm

    Pay-Per-Click is a method of bringing visitors to your website by using an advertisement that you only pay for when someone clicks through to visit your site.

  • Reply
    on 20 Nov 14 at 23:13 pm

    I was wrong about PPC advertising. I have thought it is total waste of money and time. But after reading your article on PPC advertising i am flattered. Now i am going to apply PPC advertising in my business advertisement. Thanks for sharing your great idea.

  • Reply
    on 20 Nov 14 at 23:15 pm

    PPC is a big earning site in online.This business can help a man to get rich if he/she can try to do this business properly.Any one can join this site easy if he/she want to do this business.

  • Reply
    on 20 Nov 14 at 23:17 pm

    this is a big earning site in online.This business can help a man to get rich if he/she can try to do this business properly.Any one can join this site easy if he/she want to do this business. PPC site is very important for newbie.

  • Reply
    on 20 Nov 14 at 23:28 pm

    Connect with searchers actively looking for products and services like yours, and respond to that need by providing them with an offer relevant to their search query.

  • Reply
    on 20 Nov 14 at 23:43 pm

    Pay per click is the easiest mean of earning online. I simply like it.It is easy and anyone can do it and earn too.

  • Reply
    on 20 Nov 14 at 23:48 pm

    Pay per click is the one of the most common earning way in the world. Can I earn a lot of money by using ppc? There are many ppc site. But some of them are spam site. Please tell me some real site.

  • Reply
    Shirin Layla
    on 21 Nov 14 at 0:02 am

    Very nice article about ppc marketing that is very important things for this time. I want to use ppc advertising for my new website. I think I could use ppc marketing system for my site now and increase my business. Thanks for this important article.

  • Reply
    on 21 Nov 14 at 0:03 am

    I was wondering whether I should use PPC as a marketing strategy foy my business, and this article gives some valuable tips on how to use PPC effectively. Thanks for sharing.

  • Reply
    on 21 Nov 14 at 0:05 am

    how to earn money by Pay Per Clicks. I like some things. Can you help me??

  • Reply
    Shohan Shahi
    on 21 Nov 14 at 0:08 am

    Thanks for this helpful article. I was always thinking of using PPC advertisement, and how to use is perfectly. I think this article will help me to get my target perfectly.

  • Reply
    Tudor Georgescu
    on 21 Nov 14 at 0:09 am

    Pay per click advertising involves setting up ads for your site, but you only pay for those customers who land on your website by clicking on the relevant link. While it’s a simple concept, PPC website management can be very time consuming or involve trial and error to figure out the best methods for your website.

  • Reply
    on 21 Nov 14 at 0:32 am

    I like this site very much. I recommend everyone to use this.

  • Reply
    Muaz Tonmoy
    on 21 Nov 14 at 0:34 am

    I want to work, please tell me in details, and how much one can earn from that site monthly? And how much time we need to work?

  • Reply
    Rose Rebeiru
    on 21 Nov 14 at 0:58 am

    Great article! I’m totally agree with you. These 7 factors are really important to PPC marketing.

  • Reply
    on 21 Nov 14 at 0:58 am

    Indeed a very nice article on SEO marketing and how using PPC advertising is economical as well as productive in helping you get the desired results in time bound and targeted manner.

  • Reply
    Nazmul Haque
    on 21 Nov 14 at 1:04 am

    7 Important Factors to PPC Marketing is very good written. I have some confusion about PPC but now clear every. Thanks about information.

  • Reply
    on 21 Nov 14 at 1:36 am

    I’m used to pay for ads on facebook platform. What I bought generally are a certain amount of clicks. Virtually, facebook take you money only when somebody click on it, right? I think is a good solution, it works also with the mobile version.

  • Reply
    on 21 Nov 14 at 2:01 am

    This is what I needed. Thanks for sharing such an informative post on PPC.

  • Reply
    on 25 Nov 14 at 8:27 am

    James, the reality is Pay Per Click works or Google would not be worth almost 400 billion dollars. Don’t be afraid to utilize PPC, just do it cautiously and watch it like a hawk until you get in a good cadence. – Brian Newmark

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