I felt it important to go over this stuff again, because this is one of the biggest items of importance in all of our ad campaigns. This is the whole idea of companies paying out arms and legs for SEO work, to drive conversions. So lets go over the pointers once again, and add a few little bits and pieces. 1. Align your ad ...
Monthly Archives: June 2013
Lets Visit Improving Conversion Rates Again, Shall We? 30 Jun 2013
How to Eliminate the Clutter, Minimize Stress & Increase Productivity 28 Jun 2013
As online marketers and managers of extremely large pay per click ad campaigns we have a ton of data and information all over the place. If your stats tracking isn’t up to par, then the whole campaign and business is a mess. The same can be said for how you run your business and life style. Think about all of the ...
Designing A Facebook Marketing Strategy For Your Business 27 Jun 2013
Just the other day a friend of mine asked me to help him design a Facebook marketing strategy for his video marketing consulting program. It is my objective in this post to hold nothing back by sharing with you exactly what I shared with him. Step #1 – What is going to be the message of your fan page? The goal of your ...
How Important is Having a Great Domain Name for Business and Branding? 27 Jun 2013
Think about some of the most successful businesses and brands in the world. One thing they all have in common is that their names are very well known. Whether it’s Starbucks, McDonalds, Microsoft, Sears or GE… everything knows their name. This does bring into question how important a great domain name can be for ...
Two Other Ways You Can Use PPC 27 Jun 2013
Pay per click advertising is a great way to make money online through publicizing and increasing the brand awareness of a certain topic. For most advertisers, the stereotypical thing to do with PPC advertising is to advertise a product or service where the conversion is in the form of a sale for that product or service. The ...
Google Adsense Review 2013 26 Jun 2013
There are many publishers out there that presume Adsense is the best pay per click advertising program to use to make money from advertising. Although, for many years, this might be a true statement, it is wrong to just presume anything on the internet since everything is constantly changing online. Therefore, here is a ...
Samsung Smart TV – Analyse A Real PPC Campaign 25 Jun 2013
This article is going to look at another giant in the electronic industry being Samsung and how they use pay per click advertising to their benefit. For most PPC campaigns, I will type in their brand name into Google and, usually, they will have a PPC campaign at the top even if they are first on organic results such as Sony. ...
3 Ways to Measure the Efficacy of Different Social Media Efforts 24 Jun 2013
Posting online content can go either way: you get immediate feedback, or your blog post gets completely overlooked. Even influential Internet personalities upload content that shows only a handful of ones and zeros. How can you predict what content is worth posting? It can be hard to define success online: some bloggers get a ...
Some Beef With The New Enhanced Campaigns From Google 20 Jun 2013
This article, I would like to spend a little time talking about some constructive feedback concerning Google’s Enhanced Campaigns. While most of the cool changes that we are seeing will be for the better, and are great, I just felt like being in a negative mood today. Ok really, I am not being negative, but here is some ...
Not Making Money From PPC? Here’s Why 20 Jun 2013
In one sentence, the reason why PPC is the best form of advertising online is because it is the most profitable for advertisers. However, this doesn’t mean it is easy to make money with pay per click advertising – it simply means when you do make money, you make the most with PPC when advertising online. For ...
What Your PPC Image Advert Should Include 20 Jun 2013
Stereotypically, PPC is more widely known for displaying and advertising text links which consist of a structured headline, description and web address. Although these produce healthy CTRs, to gain better results in PPC, you can have the option of adding image adverts to your PPC campaign. Image adverts have much more of a ...
Three Landing Page Optimisation Tips 20 Jun 2013
I think that with all the detail that goes into landing page optimisation, there are lots of advertisers that forget just exactly what the landing page’s job or objective is. The landing page is designed to convert your traffic, produced from your PPC text advert mainly, to a conversion of your choice (which can range ...
Why Are Adsense So Successful? 20 Jun 2013
Adsense has recently announced that it is their 10th birthday which is an astonishing achievement. For a PPC program to have been running successful for ten years while technology and the internet is constantly changing is extremely difficult to obtain. Google have achieved that with Adsense. For this reason, I think it is just ...
Video Ads: Coming Up Big In The Facebook World??? 19 Jun 2013
Over here at PPC.org, we are obviously loving the idea of video functionality, as well as sponsored stories. Sponsored stories, of course, are awesome because they are the engine that drives social credibility to the ad, as well as by taking ads from the sidelines, and putting them directly into the newsfeed of the users, the ...
Sony – Analyse A Real PPC Campaign 14 Jun 2013
Looking on from the last article in this series of analyse a real PPC campaign, I last looked at Pets At Home who supply pet food etc. for pet owners. What I found most intriguing about their campaign is about how they target their audience: at price sensitive customers. This does make sense seeing that most people will try ...
Topify's New App Launched Today 13 Jun 2013
As a marketer, we sure love our forums. I can show you leader after leader who began their profitable business from daily and consistent work in forums. If they did it, why shouldn’t you? Not only are there , but you have the opportunity to meet others in your target market and drive traffic to your websites. While ...