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Think about some of the most successful businesses and brands in the world. One thing they all have in common is that their names are very well known. Whether it’s Starbucks, McDonalds, Microsoft, Sears or GE… everything knows their name.

This does bring into question how important a great domain name can be for your business.

First let’s take a look at some domain names and companies that have come up with names of their own and still found mega success.

  • Killer Domains are Great to HaveMySpace
  • Instagram
  • Hulu
  • Weebly
  • Google

These are silly names and many cases have nothing to do with the actual product or service that is being offered.

But the internet is a different world than the world of offline marketing and business that many people are used to.

Did you know that AAA created that name for their business so they would be listed #1 in the phone book for their service of car repairs and help? It’s true!

Again, the internet is completely different and is becoming the ultimate source for running and creating businesses. If you have the opportunity to pick up an amazing domain name to brand your business, then it’s well worth the investment.

This has been seen time and time again. For more examples you can view a list of some of the most expensive domains in the world.

I recently had the opportunity to pick up some amazing domain names that cost me a few thousand dollars each. These were generic and exact match domains for industries that I am currently working with online.

The buying and selling of high end domains happen every day and just recently Reputation Changer was able to secure BRAND.COM, which sold in the six figures range.

With Reputation Changer being in the reputation management niche, it was the perfect name and opportunity for them to secure such an amazing domain name.

While it is extremely important to have an awesome domain name for branding purposes, there is no reason why your business couldn’t find success with a brand new domain that is available through any online registrar.

Be sure to take the time to keep an eye out for any exciting domain names in your niche markets and also see what other companies are picking up domains for and how much they are paying!

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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