When you think of pay per click marketing campaigns, you usually don’t think about logo designs or site design. However every little bit helps when it comes to leaving a lasting impression in the minds of your potential customers and audience. There is nothing cheap about ppc marketing and you are going to be paying for ...
Monthly Archives: August 2012
Can a Great Logo Design Help with PPC Marketing? 22 Aug 2012
3 Things To Include On a PPC Landing Page 22 Aug 2012
A good landing page to a PPC campaign is essential in gaining a high conversion rate making the campaign become profitable to the advertiser. However, creating a good landing page can be quite difficult especially with the number of different landing pages advertisers can choose to use. After choosing the right landing page ...
What’s The Fuss With ‘Quality Score’? 21 Aug 2012
Quality score, what’s the fuss with it? PPC marketers are always keeping this in the forefront of their mind. As a new PPC marketer or client, you will need to understand it as well. The objective of this post is to tell you: What quality scores are? The elements that make up a good quality score How to improve yours What ...
Why You Need to Decrease Your CPC 21 Aug 2012
Although I recently created an article on why you need to increase your campaign’s CPC, there is an argument too like with everything that in certain situations, you may need to decrease your CPC. For example, the advertisers that have high CPCs usually except a huge return on their investment in PPC such as ...
Using GeoEdge to Improve Global Online Display Advertising 20 Aug 2012
One of the best ways to start losing money with your ad campaigns is to not focus on converting your audience and making sure everyone is viewing your landing pages in the same way. Have you ever taken the time to see how your web site or landing pages might look if you were browsing from another country? It’s a question ...
Why You Should Use PPC Before Any SEO Campaign 20 Aug 2012
In the years that I’ve been doing SEO, I’ve never been excited about PPC. It seems like many SEO people feel this way and don’t spend much time doing PPC. There is a separation between those that love organic search and those that love paid. However, if you are a serious SEO and aren’t using PPC before ...
Tips For Marketing Across Social Networks 17 Aug 2012
Social media marketing is one of the internet marketing strategies that is gaining importance recently. Social media sites such as Twitter, Facebook, LinkedIn and YouTube are being used extensively for these purposes. To use social networks efficiently it is important to engage the users of the website by giving interesting ...
What’s New In the AdWord Community 16 Aug 2012
For the past three years the AdWords Help Forum has been a place where advertisers from all walks of life could come together and exchange ideas, advice and stories with other AdWords advertisers. It’s really awe-inspiring to see people helping people and it’s all thanks to your support and enthusiasm. Over the ...
PPC Keywords Explained 16 Aug 2012
When a new advertiser enters the world of PPC, it can be seen to be a bit daunting with all these new concepts and keywords within online advertising. Therefore, it makes sense to get an idea about what PPC is about before you set off with your own campaign. Here are the main and most important keywords within pay per click ...
Is Social Media Exposure Necessary for Every Business? 15 Aug 2012
In today’s post we are going to discuss the question of “Is Social Media Exposure Necessary for Every Business?“… throughout the rest of this article we will go into great detail and provide ten reasons why it is not. Day by day people those who are using social media for the growth of their business are ...
The Key to Successful Blogging 15 Aug 2012
Blogging has become one of, if not, the best way to making money online nowadays. For this reason, there are many new people unfamiliar with with the internet and blogging concept who want to write their knowledge down onto articles and publish for the world to see. However, due to the competition of millions of people doing ...
Banner Advertising vs PPC 14 Aug 2012
In one corner of the boxing arena with millions of users worldwide is the almighty pay per click advertising with Google AdWords. In the other corner with still an impressive 6,500 advertisers is banner advertising and . The bell rings for the start of what to be a great fight. Which advertising format will win the match for ...
PPC stuff that you forget. All the time. 14 Aug 2012
Ok, so I write an article all the time with randoms tips and do’s and don’ts in your work. I typically do my best to bring all of the tips to you that we forget about all the time, and not the ones that we hear about all over the place. Don’t ditch your Lag Conversion Attribution Model. So maybe it takes ...
SEO Optimization Tips That Can Increase Your Site Visibility 12 Aug 2012
Everyone wants to stay at the top of the search engine results. For any blog to be at the top of the search results or to increase the visibility, proper search engine optimization and hard work is required. No blog can increase its visibility instantly; it is a step by step process and needs some time. You can hire a trusted ...
The Comparative Analysis of the Two Great Blogging Arenas: Blogger’s Blogspot and Wordpess 12 Aug 2012
As internet marketing is brewing up, many people are getting attracted towards blogging. People of all ages are looking up for having their own blogs, as it has many benefits. If you check out recent trend in blogging, mostly attraction is towards problogger niche, where users can use their blogs to gain a sufficient traffic ...
4 Ways To Increase The Success of Your PPC Campaigns 11 Aug 2012
PPC campaigns can be a total waste of money. That’s unless you do them right. In this post I’m going to share 4 ways to improve your ppc campaigns and help you make the most of your advertising budget. Understanding both the client and advertiser’s perspectives Improve your website Creating & Meeting ...