The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from The Gym Group, who had a very good search advert and click through landing page. The only improvement was with the actual button that The Gym Group wanted PPC web users to click onto: it could have been larger and brighter, which ...
Monthly Archives: January 2019
Microsoft Office – Analyse A Real PPC Campaign 31 Jan 2019
How Brexit Might Affect The PPC Enviroment 29 Jan 2019
In terms of political news, there hasn’t been anything as big as Brexit for quite some time (and as a Brit, it’s getting a little tedious seeing it on the news everyday)! The reason it is such big news is because it is a huge change for Britain and Europe to manage and deal with: something we have never seen ...
How to Use Google Ad Words to promote YouTube videos? 24 Jan 2019
Have you noticed the ads that pop before or after a YouTube video? Don’t you end up viewing most of them? Well most of us do! And why not? Aren’t videos a treat to the eyes? But to make sure your video reaches the right audience, you should promote it. Also, if videos are a treat, then Youtube is a hub of such ...
The Gym Group – Analyse A Real PPC Campaign 23 Jan 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Air Tasker, who had a strong search advert, but faltered a little with the landing page that had many areas of improvements. An area that is always very competitive in January is with getting fit and gyms – it is the time ...
4 Ways to Effectively Manage Freelancers for Content 22 Jan 2019
What tends to happen with those that are looking to create an develop their own website is that they are extremely technically able to create and develop a website by themselves. However, time is of the essence, which usually results in hiring freelancers to help with content generation. This is a natural progression, since ...
Air Tasker – Analyse A Real PPC Campaign 16 Jan 2019
The last PPC Campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Car Money, who had a few areas they could have improved their search advert, especially from the fierce competition and the lack of ranking top spot of paid search results. However, they recovered with a well optimized landing page ...
4 Best Websites to Hire Content Creating Freelancers 15 Jan 2019
When you are a freelancer, trying to find work that suits your needs, experience and expertise can be a little bit of a challenging task. Yes, the internet is full of jobs and opportunities. However, it can sometimes feel like trying to find a needle in a haystack to find the right freelance job for yourself. After all, there ...
6 Content Creation Techniques Every Blogger Should Know 11 Jan 2019
Do you follow a profile of Bloggers? Do you sweat your brain out every day creating a massive heap of words? Still, unable to get that very gist of how to grow your fame. Well, its the case with most of us starting new to this world of blogging. We write, we create, but somewhere we are lagging because of some technique that we ...
4 Ways to Utilize LinkedIn to Your Advantage 10 Jan 2019
The Power of Social Networking The digital platforms available in 2019 have enabled digital marketing to become more innovative than ever before. From Instagram Stories to sponsored Facebook advertisements and even company-sponsored Snapchat filters, social media is now a foundational tool for businesses everywhere. Not all ...
Car Money – Analyse A Real PPC Campaign 09 Jan 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from NHS, who had created a PPC campaign to target those looking to eat healthy, by redirecting search engine traffic from visiting the organic first result of NHS to a different page through their PPC campaign. Changing the top ...
4 Reasons Web Users Click On PPC Ads 08 Jan 2019
If you can begin to understand the reason why the main reasons why web users click onto PPC adverts, you can then start to look to implement such enticements into your PPC search advert, to increase the click through rate (CTR) of it. Lucky for us, this is exactly what the research firm Clutch has done. Looking into why people ...
NHS – Analyse A Real PPC Campaign 03 Jan 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Lacoste, who had created a PPC campaign to capitalize on people looking for Boxing Day sales. As great as the targeting and search advert was, there were a few areas of improvements forthe landing page, such as including the color ...
5 Ways to Keep Visitors On Your Website 03 Jan 2019
It goes without saying that the longer web users stay on your website, the better it is for many reasons: There is a higher likelihood the traffic finishing with a conversion The longer web users are on a website, the more useful they will generally find the website and its content There is increased chances of social shares, ...
Content Production: Tactics to Stand Out From the Crowd 03 Jan 2019
Content creation is not enough for you to get noticed out there. Many people are also writing and observing all the content creation techniques and maybe writing at a higher frequency than you. Frankly speaking, I don’t think my writing efforts lie in the range of standing out from the crowd, but I think that I have an ...
Here’s How A Business Name Generator Helps When Naming Your Business 02 Jan 2019
You have a great idea; you have a solid business plan. You have all the capital sorted. But do you have a great business name? This is one of the core problems of starting a new business. The name is your identity and if you get that wrong, there is no coming back from that. Successful entrepreneurs, business moguls, and ...