PPC - Pay Per Click Management

Have you noticed the ads that pop before or after a YouTube video? Don’t you end up viewing most of them? Well most of us do! And why not?  Aren’t videos a treat to the eyes? But to make sure your video reaches the right audience, you should promote it. Also, if videos are a treat, then Youtube is a hub of such delight. And the best way to promote it is by using Google AdWords. AdWords is not only effective but can help boost your brand’s visibility on the platform.
Ads give your videos the extra attention that is necessary to survive in the harsh market. The key is to reach your target audience and Google AdWords helps you do it in style! In case you’re wondering how, here are a few ways by which Google AdWords can promote your Youtube videos:


1. Use Placement targeting to promote on other channels:

There is at least a channel on YouTube for every possible genre available! As a brand, you must first identify the kind of content that your customer feeds on. And then, target those channels with your ads using AdWords Placement Targeting. To do so, you must go to Placements in Adwords. Choose YouTube Channels and under it, you should search for all the channels where you want to place your ad. You should have a good idea about your target audience while using Placements. You must also keep an eye on how your ads are performing. You must select your campaign and click on Where Ads Showed in the Placement’s screen. And if your Ads don’t work properly, you always have the option to return and generate better leads with videos.

2. Language targeting:

If one caters to a multilingual audience, language targeting is important. After all, your ads must be accessible by everybody! Although targeting all languages is the best option for every ad, one might not choose it. So to customize, you must select the campaign and click on Locations. And from there, you must click on the Geographic Report to obtain the user location. That way, you can focus on specific languages used in the locations.

3. Demographic targeting:

Not only language but demographics are also of great use. Demographic Targeting includes specifics like location, age, parental status and monthly income. To use Demographic Targeting on must create a campaign first. Then, click on ‘Brand Awareness and Reach’ under the video option. Following which, you must select Standard Awareness. Further, you must click on People and then provide the necessary inputs. Some people only target a standard income rate. While some are dedicated to a certain age group. In such cases, demographics help you reach the right audience.

4. Custom Affinity Audiences:

Custom affinity audiences are made by keywords and URLs. They also involve preferred locations and apps. Custom Affinity Audiences are the best kind of targeting for an established brand. They are used to generate interest based on the content of the brand. To create the same, you must select the Affinity option under Audiences area of AdWords. Then, select Custom Affinity Audience and enter the interest, URL, place, and app. After which, you are ready to go!


5. Target audiences based on life events:

Conducting campaigns that focus on certain life-events has also resulted in great results. Suppose you are an online learning platform or a career counseling company. Would you bother about newlywed couples? No, right? Your focus would rather be on students. Imagine being able to target them without going through extra pain. Sounds great? Well, then all you need to do is select ‘Intent and Life Events’ in the Audiences’ area. And then, choose the life events you want to target. That’s all!

6. Keyword targeting:

Keyword targeting helps you optimize the money you spend on ads. Keywords are the best when it comes to search results. Hence, you must research well to identify the keywords that relate to your brand. There are many keyword targeting options available. You can always use Adword Keywords Planner for the same. To do so, you must select the ‘Planning’ section of Tools, Billing, and Settings icon. And then, select the ‘Keyword Planner’. In Keyword Planner, you can enter details that will help you with suggestions. These keywords will help you reach your audience better.

7. Use In-market and Remarketing lists:

Google accurately categorizes people who are interested in buying your service/product. Go to Audiences and select In-Market after selecting the campaign. Google will suggest you categories of people who are in the market with interest. You can see what category of products they are interested in, and target them accordingly.
You can also use Remarketing lists in case you don’t want to start from scratch. This feature helps you assess the first party data from your audience. To avail, select ‘Similar Audiences’ under Audiences. Based on your remarketing lists, you are shown similar audiences. You can conduct all your campaigns on them. This will help you brand your company and increase sales.

8. Use Adwords Analytics:

You are running a great campaign. Your target audience is well set. Everything is great, but there are still very few conversions. Did you take a note of what’s happening? If not, you should start right away.  Use ad analytics in your AdWords dashboard to assess views, engagement and watch time. If you are running a video campaign, make sure that it follows the attention span. Analytics will keep a check on your processes. You can track and validate your website sales. This will help you improve better.


A successful campaign could be any of the above-mentioned points, or all of these together.  Now that you know the power of Google Adwords, it is time you understand how to handle it too. And although there are a lot of ways to promote your videos, AdWords definitely has a major impact! So if you haven’t yet created an account, go do it fast. And thank me later for the suggestion!