We all know that Google are at the forefront of innovation: especially in pay per click advertising. For this reason, it should not come as a surprise to know that Google are experimenting on site link extensions, hoping that the inclusion of images for each site link extension will improve the performance of the ad extension. ...
Monthly Archives: November 2016
Google Potentially Introducing Image Site Link Extensions 30 Nov 2016
Questions You Have to Ask a Dental SEO Provider 30 Nov 2016
Written by Antony Potts Hiring a professional to help boost your search engine rankings may seem like an easy thing to do. This is because of the presence of so many SEO companies that you can pick out there. The problem is not everyone that promises the best services will deliver on his promises. It is for this reason that ...
3 Tips to Gaining Cyber Monday Sales in PPC 29 Nov 2016
Although Black Friday has officially gone for 2016, a lot of retailers are still offering many discounts, stretching the whole ‘Black Friday’ phenomenon to up to two weeks. As well as this, Cyber Monday is just right around the corner. Therefore, there is still time to profit from Black Friday/Cyber Monday as an ...
23 Effective PPC Platforms to Grow Your Advertisement Reach 29 Nov 2016
You own a company that produces excellent product and services. If you are not getting enough customers, all the effort and resource invested in creating quality product and service is wasted. Marketers and business owners are not able to reach targeted audience. It is major reason behind not getting continuous customers for ...
Is AdWords Right For Your Business? 28 Nov 2016
Written by David Chapman These days, many companies are relying heavily on online advertising. Of course, Google AdWords is considered to be one of the best platforms when it comes to generating quality traffic and conversions. But while other companies are making millions from AdWords, there are also some companies who still ...
Pines and Needles – Analyse A Real PPC Campaign 24 Nov 2016
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Tiffany and Co, who had a very well structured search advert for the holiday season (which made use of ad extensions very well) but had a landing page that had a few areas it could have improved in. Carrying on the Christmas and ...
3 Elements to Implement in a Holiday PPC Campaign 23 Nov 2016
Halloween now seems like a distant time which means it is getting forever closer to being Christmas. For the majority of advertisers, they will have already started their holiday PPC advertising campaigns to capitalise on the on-slaughter of traffic that will go online to buy gifts for others for Christmas. If you are not one ...
Do Not Make These 2 SEO Mistakes 23 Nov 2016
Search engine optimisation, to some extent, is what the internet evolves around. SEO has the potential to make or break a website considering the fact that the vast majority of traffic that comes to a website will come from SEO. For example, from the numerous websites I own, this number is as high a percentage as 90% for the ...
Tiffany and Co – Analyse A Real PPC Campaign 17 Nov 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Ocado, who had, on the whole, a great campaign where their search advert was well optimised for top spot of paid search results while their landing page was a good progression for the web user to land onto from reading the search ...
Top 6 SEO, Amazon Tools and Keyword Tips for Amazon Sellers 17 Nov 2016
Written by Collin Andrews Search engine optimization is an important digital marketing element that determines how your products or services are ranked on search engine result pages. Keywords are important SEO components that contribute to inbound traffic to sites. As a seller on Amazon, you need to have robust SEO and keyword ...
Google Adsense vs Media.net for Publishers 2016 16 Nov 2016
When it comes to choosing the best pay per click advertising program that will generate you the most amount of revenue, it can be seen that there are two main options: Adsense from Google and Media.net from the Yahoo Bing advertising network. For this reason, here is a breakdown analysis looking into both the PPC programs at ...
Benefits and Drawbacks to Media.net 15 Nov 2016
For the vast majority of people reading this article, if I mention pay per click advertising for publishers, the first program that will come into their head will be Google Adsense simply because it is the most used one out there and made by Google. However, for a few of you, you may say Media.net, which can be considered the ...
5 PPC Marketing Blunders and Techniques to Solve Them 15 Nov 2016
Written by Jack Dawson Every click counts in the world of PPC marketing and when you are running an online marketing company then stakes are really high. Getting your clients the clicks they need is essential for the success of your business. If you can’t help your clients get the desired number of customers within a specific ...
Ocado – Analyse A Real PPC Campaign 10 Nov 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came form MandM Direct, who had dominated paid results by displaying the only PPC advert for the search phrase ‘buy running shoes’ as well as crowding out Google sponsored shopping results with two pairs of running shoes too. ...
What every web developer / designer should know about SEO 10 Nov 2016
Written byIzabela Wisniewska Search Engine Optimisation is constantly evolving and it’s doing it at a very fast pace. Unless you’re working in SEO or a related field it can be difficult to keep up with all the changes. Back in the day SEO was more of an add-on rather the integral partner a successful website as it ...
Mobile Organic Searches and PPC Advertising is Still increasing 09 Nov 2016
A new report from Merkle’s Q3 Digital Marketing Report has made apparent that the the future is in the mobile industry from the statistics the report has outlined. Looking at paid search, social media channels and organic search results, Merkle’s Q3 report came to the overall conclusions (with percentages referring ...