Words are powerful. Alone, they can elicit all manner of emotions and encourage readers to act. However, combine them with visuals, and words become even more influential. As a blogger, you want to be influential; you want to draw in an audience that consistently checks back for your latest thoughts and advice. Doing so with words alone is possible, ...
What every web developer / designer should know about SEO 10 Nov 2016
Written byIzabela Wisniewska Search Engine Optimisation is constantly evolving and it’s doing it at a very fast pace. Unless you’re working in SEO or a related field it can be difficult to keep up with all the changes. Back in the day SEO was more of an add-on rather the integral partner a successful website as it is today. Developers would ...
SEO and PPC working together 06 Oct 2016
Written by Izabela Wisniewska SEO and PPC – there seems to be a lot of debate as to which one is better. However, personally I don’t think it’s matter of choice. From my experience, the most successful digital marketing campaigns are these which combine multiple traffic sources, organic, paid and social. Today, I’m going to talk ...
How to be successful as an SEO / Digital Marketing expert 07 Jul 2016
Written by Izabela Wisniewska To answer this question we first need to define success in the context of SEO, because ‘success’ can often be a rather ambiguous word. For the purpose of this post let’s agree that to be a successful as an SEO or digital marketing expert, one must be able to accomplish a client’s goals, have good client ...