There are many tips PPC advertisers can take note of that will help improve the overall success of their adverts. This ranges from what ad extensions to choose for a search advert, whether to go for #1 paid search result or not, down to what type of device you want the web user to use when they see your advert and more. ...
Monthly Archives: November 2016
3 Enticements to Include in PPC Search Advert 08 Nov 2016
Reduce Your Website’s Bounce Rate 08 Nov 2016
Bounce Rate is the term used to describe the percentage of visitors that enters and leaves on the same page on your site. Site owners want to keep the bounce rate at a down low as much as possible. A high bounce rate indicates that your visitors are just going to the landing page and leaving immediately without browsing your ...
Key Guidelines to Achieving Optimization for WordPress Websites 07 Nov 2016
Written by Nicholas As search engine optimization is almost a requirement for driving traffic to the website, many organizations and individuals are investing thousands of dollars in platforms and content management systems (CMSs) that are already optimized for search engine ranking. Many are acquiring these platforms and CMSs ...
MandM Direct – Analyse A Real PPC Campaign 03 Nov 2016
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google promoting their new flagship smartphone line up: the Google Pixel and Pixel XL. Everything about the campaign was great except for the fact that the paid search advert was just above their organic search result, which both ...
How to Create a Search Advert That Stands Out 02 Nov 2016
Creating a search advert in pay per click advertising that stands out from the crowd can be a difficult challenge, to say the least. With the addition of another advert in the paid search results area above organic results, the competition in PPC has, to some extent, increased. Therefore, never has it been a more crucial time ...
Matched Content in Adsense – Should You Use It? 01 Nov 2016
Google is at the forefront of creating innovative products which ultimately have the objective to make the user experience of being online better (while making money on the side, of course). Within Adsense, I noticed a feature I had not used before simply because I had never noticed it before being matched content. It’s a ...