The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Postcode Scratch, who had a generally good campaign with the one exception that I felt that they could have included their brand name more through the PPC search advert. In this article, I will be looking into the housing market to ...
Monthly Archives: September 2016
OnTheMarket.com – Analyse A Real PPC Campaign 29 Sep 2016
3 Elements Every Lead Capture Page Needs 28 Sep 2016
For a PPC campaign (or any sort of advertising campaign online for that matter), the landing page plays a huge role since it is the part where the conversion takes place. Therefore, you really do need to make sure, potentially more than any other element in your campaign, your landing page has everything it needs to get that ...
Secrets to Reduce Your PPC Budget and Still Acquire Thousands of Customers 28 Sep 2016
Written by Nelson Viloria Pay Per Click advertising is one of most effective ways to bring customers to your website and increase the conversion rate, but the question is how costly is it? Most online marketers believe that PPC is way too costly, especially if you are targeting highly competitive keywords and fighting with ...
3 Things I’ve Learnt from SEO in 2016 27 Sep 2016
Whatever way you look at websites online, you cannot ignore the fact the dominant variable which affects how well a website does online is it’s search engine presence. This is why SEO is so important to websites as it really has the potential to make or break a website’s performance and success. For those that ...
Are You Asking The Right Questions About Blog Creation? 27 Sep 2016
Written by Carrie Davidson Before you can start a blog, you have to ask yourself a few questions. After all, this isn’t going to be a static website with a simple homepage and a few bells and whistles. No, this is going to be an evolving platform with a voice, a brand, and followers from all walks of life. It’s a living ...
Tips that will Truly Boost Your ROI in PPC Advertising 26 Sep 2016
Written by Derek Iwasiuk Getting the highest return on investment is important for every business. You will never be able to tell if your business is operating as profitably as possible unless you take note of your return on investment. This is why it is important to keep track of your expenses and returns when using ...
Postcode Scratch – Analyse A Real PPC Campaign 25 Sep 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Cables UK, who had used the typical search advert to promote their range of HDMI cables even though all of their competition on Google search results from was from sponsored Shopping results. Putting this aside, they had an ...
Is Link Building Still Relevant and Effective in SEO? 23 Sep 2016
Written by Selina Jenkins Ask any Chicago SEO company about the importance of link building in today’s context, and they would tell you that it is still important, but not in the same way as it used to be few years ago. Think about the times till April 2012 when link building was considered as the only successful method of ...
6 lessons I have learned working with SEO clients 23 Sep 2016
Written by Izzy Wisniewska I love working in SEO. It has its challenges but at the same time it is a very rewarding career path with a lot of potential for growth. I believe that one of the main benefits of working in Search Engine Optimisation comes from the ever changing nature of SEO, which is shaped by the frequent updates ...
Social media marketing tips Borrowed from Big Brands 23 Sep 2016
Ever since we have realized the importance of social media, we are trying and doing everything possible to make our mark felt in this domain either by doing something totally crazy or by following big brands that are doing awesome job.
How to Create a Perfect Remarketing Ad- 4 Examples 22 Sep 2016
Written by Shahzad Saeed A few weeks ago I published an article here titled how to sell to existing customers using Facebook. That article helps you to get started with selling to your existing customers using Facebook Custom Audience. If you’ve been advertising on Facebook for a while but haven’t started leveraging Custom ...
Pros and Cons to Getting #1 Paid Search Spot 21 Sep 2016
The location of paid search adverts is one of the reasons why there is so much competition in pay per click advertising. Everyone wants the top spot so that their advert is noticed first – this means even more now due to the fact that Google increased the number of adverts that can be viewed above organic search results ...
3 Elements to Include in Every PPC Search Advert 20 Sep 2016
Making sure your search advert includes the right information in the right style for what you are advertising is crucial to the success of your overall PPC campaign. If you are struggling to get clicks for your search advert, not only will this not help the rest of your campaign, it suggests that your search advert might not ...
Cables UK – Analyse A Real PPC Campaign 15 Sep 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Thorpe Park, who had a generally great campaign in general since they had used the time of year it was in the UK (Autumn) to entice web users into coming back to Thorpe Park for a short break. The technological market is always a ...
3 Rookie SEO Mistakes to Avoid 14 Sep 2016
The internet is expanding, at what seems, an exponential rate. Although it may seem that every domain has been taken and every idea for a good website has already been created, there are still thousands, if not millions, of websites that still have not been created into niche areas online that have the potential to come very ...
Should You Enable Google Automated Ad Extensions? 13 Sep 2016
There are lots of ad extensions out there a PPC advertiser has the option to use: to the extent that the article on PPC.org had to be split into a part 1 and a part 2 to fit all of the ad extensions of PPC in. All in all, ad extensions are a great addition to pay per click advertising. Not only can they massively improve the ...