The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Pockit, who had, on the whole, a very good landing page where both the search advert and landing page had many positives associated to each for which many PPC advertisers can take note of. With technology constantly increasingly, ...
Monthly Archives: July 2016
Tegile.com – Analyse A Real PPC Campaign 28 Jul 2016
How to Get Clicks on Organic Search Results 27 Jul 2016
Search engine optimisation is a key factor which determines how much traffic a website will get. For example, the websites I own get around 80-90% of all their traffic from search engines alone! It really is important to make sure a website is set up with SEO in mind and articles are of high quality in order to get ranked ...
2 Ways To Determine a Poorly Converting Landing Page 26 Jul 2016
As I have said time and time again on PPC.org, the landing page can be considered one of, if not the, most important element to a PPC campaign for the plain reason that it is the area where the conversion takes place: the last ‘domino’ to fall over to achieve a conversion. You could have an amazing PPC campaign that ...
How to Use Facebook to Sell to Your Existing Customers 22 Jul 2016
Written by Shahzad Saeed We have all know that it is cheaper to retain a customer than to acquire one. Yet many companies are solely focusing on acquiring new customers instead of doing relationship marketing with their existing customers to sell their products. Surprisingly, most companies don’t seem to value their existing ...
Pockit – Analyse A Real PPC Campaign 21 Jul 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Eurotunnel.com, who had very good landing page that took advantage of site link extensions to make their advert larger on search engine results and a lead capture landing page to help web users find a fare for them. So now we have come ...
3 Ways to Help You Adapt From Blogger to WordPress 20 Jul 2016
If you were originally a Blogger blogger, like me, who made their first website with Google blogging platform, you will no doubt feel at home with using Blogger as a blogging platform (wow, I mentioned ‘blog’ five times in that above sentence – go the SEO of this article)! However, as you will have become ...
What Colour Scheme to Use in Adsense 19 Jul 2016
It goes without saying that the vast majority of time spent as a publisher to PPC advertising is spent optimising every little detail in the publisher account to squeeze out as much revenue as possible from the traffic your website/s generate. In fairness, there are many ways you can do this such as through changing the ...
5 Ways to Promote Infographics to Gain Valuable Backlinks 18 Jul 2016
Infographics are one of the best ways to bring boring content to life. As more online users focus their attention to engaging content and online video, infographics are still one of the most effective ways to gain readership, attention, and backlinks to your site. The reason for this is that they are quick and easy to view, ...
Last Minute Holiday Marketing Tips 16 Jul 2016
It’s that time of the year – the holidays are just round the corner. And if you haven’t yet prepared a marketing plan for the upcoming season, you had better hurry. The holidays provide the best opportunity to boost sales, only if you get the marketing right. For the entrepreneurs who aren’t sure about what to do, ...
Eurotunnel.com – Analyse A Real PPC Campaign 14 Jul 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from FairFx, who had a great example of how a search advert should be (with the use of ad extensions) and had a landing page with many positive areas too. The Euro 2016 soccer tournament is on which means there is an influx of people ...
Actionable SEO Practices that Will Increase Your Organic Traffic 14 Jul 2016
Written by Jack Dawson In spite of the impact social media has had in online marketing, getting ranked on search engines is still one of the best ways of driving traffic to your website. People will always rely on search engines to find information online. Even so, improving your organic search performance on search engines, ...
3 Things Every Successful Website Have 13 Jul 2016
Making a successful website is, at best, difficult and time consuming. Firstly, you need to make sure you are targeting the right market to generate thousands (if not millions) of impressions monthly. You need to set it up for social media and do many many other things in order to get the website up and running. The great ...
Why WordPress is Better than Blogger 12 Jul 2016
I made an article last year which made clear that I was still unsure about my position on whether WordPress is a better blogging platform than Blogger or vice versa. At the time, I did have more experience with Blogger than WordPress which was probably why my review was still of uncertainty. However, after continuing to use ...
FairFx – Analyse A Real PPC Campaign 07 Jul 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GoPro who had used PPC to advertise one of their new action cameras ahead of their top organic search result (being the homepage). However, the landing page advertised three action cameras putting less emphasis on the new release ...
How to be successful as an SEO / Digital Marketing expert 07 Jul 2016
Written by Izabela Wisniewska To answer this question we first need to define success in the context of SEO, because ‘success’ can often be a rather ambiguous word. For the purpose of this post let’s agree that to be a successful as an SEO or digital marketing expert, one must be able to accomplish a client’s ...
How to Utilize Sponsored Posting As a Form of Native Advertising 06 Jul 2016
Sponsored posting as a form of native media advertising has gained momentum in the past few years as online news portals have started looking for new avenues to generate revenues for their businesses. The traditional sources to generate revenue have mostly dried up for news agencies ever since they have launched their online ...