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It’s that time of the year – the holidays are just round the corner. And if you haven’t yet prepared a marketing plan for the upcoming season, you had better hurry. The holidays provide the best opportunity to boost sales, only if you get the marketing right. For the entrepreneurs who aren’t sure about what to do, here are a few simple tips.

Tip 1: Know What to Market and How to Market it.

What message do you want to send across to customers? And which channels do you use to do it? Well, this depends on what you do, who your customers are, and what image do they have of your business.

An adventure accessories shop caters to the young. It’s best to go the modern way of digital ads, social media and so on. For a care home for the elderly, online marketing needs to be supplemented amply with traditional marketing methods.

Tip 2: Get Your Dates Right.

You need to have a holiday calendar at your fingertips. Make sure every significant date that means anything to your customers is marked out on that. Once you have this, you have to focus your energies on what needs to be done within what time-frame.

Suppose you have to put up your holiday ads with the local newspapers. Make sure it is done on time, so it’s printed and out before the holiday commences. Otherwise, even your best ad copies will be of no use.

Tip 3: Plan Events That Complement The Spirit of Celebration.

Holiday marketing is all about connecting with your customers. And what better way to do it than by organizing an event that reflects the holiday spirit. Think up something that will make your business stand out from the crowd. always come with funny and unique marketing activities that complement the festive mood.

Why not organize a special shopping night? Add to it the opportunity to view the freshly stocked inventory while sipping on some warm cider. Or, offer promotional discounts on certain products connected to the holiday mood.

Tip 4: Make Sure Your Employees Do Their Part.

It’s not easy being a small business. And with people checking out the products at your store and going online to find a better deal, things look scary. This is why you need to excel at the customer service you provide to stay at the top.

Your employees can be your confidantes in this mission. If they are capable of becoming consultants instead of salespeople, and are capable of offering effective and efficient service with a smile, your business can outshine competitors with ease.

Tip 5: Be a Part of The Community.

The holidays are the perfect time to be involved in the community and work for a cause. You need not donate heaps of money to a charity to give back to your community. Sometimes, it can be as simple as letting them use your store space after you close.

It’s more about the way you perceive charity. Suppose you create an opportunity for customers to shop for small gifts at a discount price for the destitute children at the community center. It will be such a great idea for the holidays.

Tip 6: Focus on Cooperation, Not Competition.

Competition is going to be there at all times. Why not let it go for the holidays? Instead, focus your energies on cooperation with complementary businesses to come up with a winning holiday marketing strategy.

Suppose you sell beauty care products. Why not tie up with a salon and spa? Customers at your store can get a discount voucher on a treatment while customers at the spa get a free sample of your product. It can be a win-win situation for both.

Tip 7: Spread The Cheer.

Now that you have determined the strategies you are going to use to drive more people to your business and boost your sales, you need to put them into action. And you also need to get the word out about your holiday plans.

Advertise your promotional offers on the local newspapers; send out invites to your events to bloggers; offer discount coupons to your social media fans and followers; and do every little thing to get the focus.

It’s easy to be in the limelight, you just need to get your holiday marketing right.

Michael Evans is a passionate blogger and social media enthusiastic. You can connect with him at Google. He often contributes to 3Leaps Content Marketing Agency.

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