The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Party Delights, who had looked to capitalise on PPC traffic with Halloween coming close by. What we found was that the search advert was different from the competition (which could work in their favour to help them stand out) and they ...
Monthly Archives: October 2015
Coral – Analyse A Real PPC Campaign 29 Oct 2015
4 Universal PPC Landing Page Tips 28 Oct 2015
I will repeatedly stress that the landing page in a pay per click advertising campaign is one of, if not the, most important aspect of the whole campaign. This is because it is the element of the campaign where the actual conversion takes place which will determine how cost effective your whole campaign is. Yes, there are lots ...
Bing Becomes Profitable For Microsoft 27 Oct 2015
To be honest, this has been a long time coming. Ever since Microsoft created their own search engine, Bing, on June 1st 2009, has struggled to make a profit. This is not really that surprising since with new products and services, there is always going to be a cost to get things rolling which is replenished over time as the ...
Party Delights – Analyse A Real PPC Campaign 22 Oct 2015
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Euro Car Parts, who did not have the best of campaigns in general since both the search advert and landing page Euro Car Parts used had areas of improvement to them. In this article, with it getting ever closer to the 31st October, I thought ...
3 Generalized Tips For PPC Advertisers 21 Oct 2015
We have all had that time on the internet where we want to browse a topic and simply digest information in an easy and painless way. This is usually where my articles on PPC tips work well as they highlight quick and easy tips to implement into a PPC campaign that the vast majority of advertisers can use. Progressing on from ...
Base Your PPC Strategy On The Age Of Your Product 20 Oct 2015
In pay per click advertising, there are potentially hundreds of variables you can change that will impact the overall success of your campaign. For example, you obviously have the CPC, keyword selection, landing page, search advert and more which all have many things you can change about them. For some advertisers, they feel if ...
Ezoic Review AdSense Partner Response: Top 7 Tips on ad testing and layout testing. 15 Oct 2015
By John Cole Testing different layouts of the same content, with different ad positions, to see what the users like best… Sounds great doesn’t it? But what is it like to actually test your site? Here’s an in-depth guide to dispel the myths essay writing services around testing, and how to get the most out of your ...
Euro Car Parts – Analyse A Real PPC Campaign 15 Oct 2015
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was IG’s who appeared to have a well optimised search advert – for the landing page, that was where things started to go downhill. The problem I have found with analysing the last 5-10 campaigns in the series is that the campaigns ...
High CPC vs Low CPC in PPC 14 Oct 2015
There are many factors that will affect how successful a pay per click advertising campaign will be. For example, there is the landing page, the advert and the keywords you select to target your campaign to reach a specific audience. Another element is the CPC or Cost Per Click you use to bid for the keywords you are targeting. ...
Some Useful PPC Articles From September 2015 13 Oct 2015
Another month has come and gone which means, for PPC.org, another round up of the best articles published about all things pay per click advertising. August mainly looked into how to optimise different types of landing pages. However, as well as this, there was an interesting article about Ezoic with it being an update to the ...
Facebook Fan Page Tutorial 08 Oct 2015
By Ekekiel Marshall Ok Ladies and gentlemen, in today’s sessions were going to take a look at Facebook advertising Not only am I going to show you how it works, but were also going to learn some crafty techniques that will allow you to find your best audience so you can generate high quality leads from one of the leading ...
IG – Analyse A Real PPC Campaign 08 Oct 2015
The last PPC campaign to be analysed in the ‘Analyse A Real PPC Campaign’ series was by quickmovenow who appeared to have mistargeted their campaign at the wrong segment of people who were moving house (this is a prime example where negative keywords would have made a real impact to the success of this campaign). ...
Audience vs. Marketer’s Perspective with Retargeting Ads 07 Oct 2015
As effective as pay per click and search marketing is, we continue to see the industry come up with new and creative ways to target and reach our audience. First it was mass advertising with banner ads across thousands of sites with no real targeting. Then Facebook Ads came out with the ability to really zone in on your ...
3 Reasons PPC Campaigns Fail 07 Oct 2015
As helpful as it may seem to look at ways to improve a pay per click advertising campaign, it can be equally helpful understanding the reasons that cause PPC campaigns to fail too. This is because by seeing where campaigns fail will help you, the advertiser, learn from other people’s mistakes so that you do not make the ...
2 Must Dos When Using PPC Advertising 06 Oct 2015
Pay per click advertising is one of, if not the, most used form of advertising out there. For this reason, there will be millions upon millions of people trying to constantly find ways to improve their individual campaigns and optimise their adverts to gain as good a conversion rate as possible (and, in essence, profit the most ...
quickmovenow – Analyse A Real PPC Campaign 01 Oct 2015
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Microsoft who wanted to promote their new range of Nokia smartphones running Windows OS. The problem with the campaign, though, was the fact that the landing page had not been very well optimised at all. Since the landing page can ...