The most successful campaigns in pay per click advertising are those that address the needs of the customers the most. This is because a PPC campaign can be seen to be like a service to the web user. For this reason, it is important that advertisers understand that, at their most simplistic, there will only ever be three types ...
Monthly Archives: March 2015
Optimising PPC For ‘The Browsers’ 31 Mar 2015
BMW – Analyse A Real PPC Campaign 26 Mar 2015
The last article in the ‘Analyse A Real PPC Campaign’ series to have been analysed was by The Protein Works, who appeared to have one of the best landing pages I have seen in the series for a long time for a number of reasons (which I go into detail about in the article). However, having a standard PPC search advert ...
Effective Social Media and Pay Per Click by Brian Newmark 25 Mar 2015
Almost every company is doing a social media program these days and most companies are doing some sort of Pay Per Click campaign. There simply is no choice because the world is relying more and more on social media for news, recommendations for products and services and for exchanging information. That means companies have to ...
4 Adsense Tips To Use In 2015 25 Mar 2015
It is genuinely ridiculous how well Adsense has become as a source of monetization for just about any type of website. It is flexible, contextual and produces great CTRs and CPCs compared to other website monetization methods (such as Infolinks). For 2015, Adsense will be the biggest player to how well millions of websites make ...
How To Manage A PPC Campaign Effectively 24 Mar 2015
One of the many reasons advertisers choose to use pay per click advertising over its rivals such as BuySellAds and banner advertising is because it is simple to use and takes literally 5 minutes to set up a campaign. Since most people do not want things to consume time, the fact a campaign can be completely set up in such ...
The Protein Works – Analyse A Real PPC Campaign 19 Mar 2015
The last article in the ‘Analyse A Real Campaign’ series looked at Sanex who had a very clean, spacious and minimalistic design as a landing page to help promote the fact their products are about cleanliness etc. However, they did not have any call to action in their search advert so there were a few areas Sanex ...
Why You Should Start Concentrating On Mobile PPC 18 Mar 2015
It’s a wide known fact that the number of computer desktops are decreasing and even the number of laptops. The truth is that mobiles and tablets are becoming very popular mainly because of their portability and touch screen interfaces. For this reason, mobile PPC is growing exponentially. Therefore, it has never been a ...
Advantages of PPC Marketing In Legal and Medical Fields 17 Mar 2015
There are many, many different ways to approach marketing these days. There are tried and true methods of word-of-mouth and print marketing, and then there are more creative ways that you can approach online advertising through the virtual world. What you ultimately decide will depend on your own industry and your own research, ...
3 Terrible Mistakes Advertisers Make In PPC 17 Mar 2015
Let’s all be honest. There is not one advertiser out there that has not made a mistake in pay per click advertising. For beginners, I like to think as PPC as a learning iterative process where advertisers will naturally learn from their mistakes and improve their campaigns from their new-found knowledge. Even through ...
3 Click Tracking Methods to Better Understand Site Visitors 12 Mar 2015
Whether you are focusing your site promotion efforts on search, pay per click or even social media… the most important thing you can do for your business is to better understand WHY and HOW people are using your site. Many of us probably already have lead generation and mailing list forms on our sites to measure your ...
Sanex – Analyse A Real PPC Campaign 12 Mar 2015
The last campaign to be analysed in the ‘Analyse A Real PPC Campaign’ was from Euroffice who had used discounts to help attract web users into buying their water bottles. There are a few markets that will always have demand – these are the markets that companies need to be market leaders in since there will be ...
Some Useful PPC Articles From February 2015 11 Mar 2015
Another month has gone by which means another round-up of the best articles about all things pay per click advertising. January had a great selection of articles ranging from a ton of articles from the ‘Analyse A Real PPC Campaign’ series to a complete database of the articles around PPC from the whole of 2014. So, ...
3 Reasons Twitter is Great For Online Advertising 10 Mar 2015
For many years, when it comes to advertising online, pay per click advertising and Google AdWords have been the market leaders and the best program to use. There are many reasons for this such as the ease of use of PPC, the cost efficient solution to advertising it provides and the contextuality of the traffic it has the ...
Euroffice – Analyse A Real PPC Campaign 05 Mar 2015
The last article to have been analysed in the ‘Analyse A Real PPC Campaign’ was The Book People, who had a generally great campaign that would have converted the traffic they targeted well from the use of vibrant colours, financially incentives and many images on the landing page. In this article, I am going to look ...
BuySellAds Review 2015 – The Best Of Banner Advertising 04 Mar 2015
Banner advertising is a great form of advertising online because, unlike other forms of advertising, it works alongside PPC. In the past, I have compared banner advertising side by side with PPC such as BuySellAds vs Adsense. This was wrong of me because instead of seeing which one is better, the best option is to implement ...
Google Adsense Review 2015 – The Best Of PPC 03 Mar 2015
Every year, it is only right to have an update on a few of the best programs out there that millions of bloggers use to make money from their websites. Last year, I did a review of Adsense which highlighted a few additions to Adsense such as a new look, the Adsense app for iOS and Android as well as the scorecard which helps to ...