The last article in the ‘Analyse A Real PPC Campaign’ series looked at ASOS who are a thriving business taking a cheap and ease of use approach to selling designer clothing online. The next article in this series is going to look at the one of the giants in social networking: Twitter. Twitter has become one of the ...
Monthly Archives: May 2014
Twitter – Analyse A Real PPC Campaign 29 May 2014
Manually Search Engine Optimise (SEO) Articles 29 May 2014
As most bloggers know out there, there are lots of SEO plugins and pieces of software that automatically or aid in optimising your articles for search engines to process providing your article a higher organic ranking. However, the problem with many of these SEO plugins is 1) they cost money and 2) they are sometimes a pain to ...
Applying Ansoff Matrix to PPC Campaigns 27 May 2014
In past articles, I have found a link between the knowledge needed to run a successful business and the knowledge needed to run a successful PPC campaign – articles such as ‘Applying the Boston Matrix to PPC‘ demonstrate this. The simple fact is that a PPC campaign must be part of a business since it is a form ...
Links and SEO Aren’t Going Anywhere 22 May 2014
One of the hot rumors of 2014 is that a “linkless SEO” is coming in the future, but that’s not going to be a reality anytime soon. While some professionals are leaning more on other SEO tactics, you shouldn’t underestimate the power of good links in your overall strategy. A solid link-building strategy is still ...
ASOS- Analyse A Real PPC Campaign 22 May 2014
It is widely known from the news that asos.com is a thriving business that is becoming quite profitable. Why? The answer is simple. ASOS make it easy and cheap to buy designer clothes online. For this reason, I thought it would be a good idea to analyse their take on the PPC campaign. Last in the ‘Analyse A Real PPC ...
An Explanation Of Call To Actions (CTAs) in PPC 21 May 2014
Continuing the ‘A Complete Explanation Of PPC’ series, in this article, I will be looking at an explanation of call to actions in pay per click advertising. Last article in the series looked at image adverts with an explanation of what image adverts are in PPC and the different sizes of image adverts you can have in ...
Why You Need To Keep Your PPC Traffic Interested 20 May 2014
As we all know, pay per click advertising is the best and most used form of online advertising out there. It has its strengths that it can mould to any campaign from beginners to experts and can bring in relevant to a landing page. After doing countless number of articles which look at how an advertiser can improve a campaign, ...
How to Manage Your PPC Manager 19 May 2014
If you’re a savvy business owner, you’ve likely hired a professional digital marketer who knows all the ins and outs of pay-per-click (PPC) advertising, how to manipulate SEO legally, and the subtleties of social media marketing. It’s tough to find someone who has all these techie skillsets, and even tougher to manage ...
Best Pay Per Click Advertising Options Other Than Google Or Bing 19 May 2014
When used properly, pay per click advertising can prove to be one of the most impactful ways for driving traffic and converting sales. The overall campaign also includes effective testing and targeting, creating the most appealing offers and writing the most compelling ads and managing the bid along with the process of budget. ...
Sony Entertainment – Analyse A Real PPC Campaign 15 May 2014
The last article in the ‘Analyse A Real PPC Campaign series’ looked at Nike football who have created a PPC campaign to help them spread awareness for their new styled football boots that are meant to revolutionise football. This was a clever move by Nike to make considering the Brazil 2014 World Cup is just ...
The Benefits of Pay-Per-Click Advertising 15 May 2014
Pay-per-click (PPC) is a marketing model that displays advertisements on websites and pays the owner of the site whenever an ad gets clicked on. PPC advertisements can provide information and measure interest in products and services, as well as direct traffic to designated sites. Advertisers select specific keywords that are ...
SEO Tips for Leasing an Apartment 15 May 2014
Are you subletting your apartment? Looking to sell a unit within a condo community? Or maybe you’re a property manager in charge of online marketing and outreach. No matter which camp you fall into, one thing is certain: You’re going to need to know search engine optimization (SEO). SEO is basically an ever-shifting set of ...
4 Ways You Can Make Money Online 14 May 2014
From reading the title to this article, you will probably be thinking that this is going to be a ‘too good to be true’ article. However, it is a fact to say that there are many ways you can make money online. The main way is through a website which has traffic. If you have a website with traffic, you are well on the ...
Is Online Advertising Encouraging Ad Blockers? 13 May 2014
It’s a 100% true that without advertising, many many businesses will be much worse off and lots of consumers would not have found the product he or she would have bought from advertising. Advertising is everywhere and, on a daily basis, we look at and engage with many different forms of it. I published an article last ...
Developing PPC Mobile Strategies in 2014 10 May 2014
We’re seeing more changes to pay-per-click (PPC) advertising in 2014, include new optimization features designed to reach larger mobile audiences. When PPC marketing companies first introduced on-demand advertising, the concept of paying only for each attributed click was an immediate seller. Changin’ times Recent additions ...
What Would Victoria Do? Life Lessons From Ms. Beckham 10 May 2014
Many pop stars are never heard from again after their 15 minutes of fame — unless they are caught in a scandal — but Victoria Beckham has shown numerous times that she’s grown beyond Posh Spice. She’s a leading name in the fashion industry, a singer, a loving mother, and one half of a celebrity power couple. ...