April 2014 on PPC.org had some great articles and a new series for new advertisers mainly to take full advantage on entitled, ‘A Complete Explanation Of PPC’. With these articles, I am not saying that you should read all of them – that will take quite a long time. Instead, find one to two articles which look ...
Monthly Archives: May 2014
Some Useful PPC Articles From April 2014 08 May 2014
Pros and Cons to Pay Per Click Advertising (PPC) 08 May 2014
With the last article of mine looking at the pros and cons to search engine optimisation, it would only be fair to look at the benefits and drawbacks to the most used form of advertising online: pay per click advertising (PPC). For new and old advertisers alike, choosing the right source of traffic generation is important to ...
Are You Making the Most of Your PPC Campaign? 07 May 2014
No matter what type of business owner you are, everyone faces the same issues when it comes to optimizing PPC campaigns. Typical concerns include a small budget, limited staff, and not enough time to dedicate to AdWords. This is especially relevant with startups and smaller companies, but there are ways to make the most of ...
Pros and Cons to Search Engine Optimisation (SEO) 07 May 2014
Search engine optimisation is considered a form of advertising online since it is one of the best ways for websites to gain traffic. The idea behind it is that a website creates high quality content which is indexed by search engines such as Google. When a web user searches for keywords or a phrase relating to the high quality ...
Nike Football – Analyse A Real PPC Campaign 02 May 2014
With the World Cup in Brazil just around the corner, I thought it would be a good idea to do a football/soccer related analysis of a PPC campaign since the World Cup is a place where many businesses will make most of their money for the entire year. The last article I analysed in PPC was Sainsbury’s Entertainment, which ...