It is a known fact that pay per click advertising is most used by advertisers for search and display adverts on computers and similar devices such as laptops. The reason behind this is because these devices are the origin of PPC. When PPC was first officially created by Google back in 2000, adverts were only shown on desktop ...
Monthly Archives: January 2014
Why You Should Start Focusing On Mobile PPC 31 Jan 2014
Search Advertising Poised for Big 2014 After Record 2013 Finish 30 Jan 2014
The fourth quarter of 2013 was an impressive one for global web search advertisers, who achieved record CTRs (click-through rates) to close out the year. While global clicks fell slightly year-over-year (with the net effect that they were essentially unchanged), click-through rates soared to record highs. They improved nearly ...
2 Approaches Advertisers Take In PPC 30 Jan 2014
Pay per click advertising is the most used form of online advertising because it provides the best results at the lowest price while giving advertisers the most amount of control over their campaigns. For this reason, you will tend to find that advertisers approach PPC from all different angles: some advertisers use PPC to gain ...
12 Useful Facts and Stats About SEO 23 Jan 2014
There is a problem on the internet that many people still don’t know what SEO or ‘Search Engine Optimization‘ is. In simple terms, search engine optimization is a number of techniques which help to improve a website’s ranking on organic search results. This, in turn, will result in more web users seeing ...
Using PPC For Market Research 22 Jan 2014
The main reason why people use pay per click advertising is to gain contextual traffic onto one’s landing page to gain that person a conversion which will depend on the type of landing page being used. However, this does not mean that PPC cannot be used for other reasons. For example, a great way to use PPC is as a form ...
A Few Tips For PPC Users To Take Advantage Of… 21 Jan 2014
The most successful pay per click campaigns out there are the campaigns which constantly refresh themselves to keep up with modern day trends. This means that if something happens in real life, the PPC campaign takes advantage of it and capitlises off the real life situation. What also makes PPC campaigns successful is ...
3 Ways You Can Monetize Your Website 19 Jan 2014
It is a question that has been asked by just about any blogger or website owner out there, ‘What is the best way to make money from my website?’ There are many different types of ways to monetize a website which I will go over three of the best. One thing you should remember is that with monetizing a website also ...
Why You Should Consider the Product Life Cycle in PPC 18 Jan 2014
Pay per click advertising, of course, is a great way to gain contextual traffic to a landing page of your choice in the attempt to gain conversions. However, PPC does not work in all circumstances. By this, I mean that PPC can only work to your benefit if your product/service you are trying to promote needs PPC to publicise ...
The Different Types Of PPC Adverts Out There 18 Jan 2014
The PPC advert is important to the success of the campaign since it attracts the web users onto the landing page. However, as well as getting them onto the landing page, they single out the right people that should go onto the landing page too. For example, you do not want someone tight for money going onto Ferrari’s ...
Preventing An SEO Wipeout – Three Things to Consider 13 Jan 2014
The traffic looks stable, rankings are all good and the conversion from your website is just right. But you still have the nagging feeling that something somewhere is not right. Maybe a SEO disaster is lurking in the lurch. Okay, do not get nervous but with the number of changes that Google rolls out every year, it is quite ...
SEO, Pay-Per-Click, or Social Media Marketing in 2014 10 Jan 2014
For the past decade, there’s been an ongoing debate over the power of search engine optimization (SEO) versus pay-per-click (PPC) advertising. Does a brand’s website adhere to Google’s rules of engagement and gain high rankings in the SERPs (search engine results pages) organically, or is it smarter to pay for ...
Using Social Media and PPC Marketing to Grow Your Brand 09 Jan 2014
To build a powerful brand you are going to need a few things. A product or service that people enjoy. A name and logo that people trust. A budget to get your product and name out there. When someone searches for your name, business or brand on the internet what are they going to find? Hopefully they end up with a bunch of ...
Expand Your Marketing Reach with ROIfestival 09 Jan 2014
If there is one thing that all online marketers discover it’s that the internet is global. If you are only focusing your efforts on the United States or your own individual country, then you are missing out big time. Just take a look at the recent Facebook numbers and you will see that the global reach is everywhere. More ...
Behave Media Performance-Based Digital Marketing 08 Jan 2014
In the world of internet and affiliate marketing, there are countless ways to make money and promote offers. While the majority of this blog focuses on pay per click marketing, you also have other options such as media buying, paid placement, content marketing, email and newsletter advertising and much more. The good thing ...
Bing and Google… Worst Enemies, or Best Friends? 07 Jan 2014
Remember back in the day when Yahoo was king and nobody had even heard of Google? Those were the days… at least for Yahoo! Now Google is the king and when it comes to searching for anything on the internet, Google is where most people start. There is no denying that Google has some of the best converting traffic in the ...
Brian Newmark shares the most common Pay Per Click mistake 06 Jan 2014
Alternative Keyword Selection After more than 10 years of doing online marketing and various aspects of reputation and branding management, I have a keen sense of alternative methods of achieving a goal. Often I am brought in by small and medium sized companies to analyze their Pay Per Click campaigns. Most have someone ...