If you’ve done anything in the world of online reputation management (ORM) then you will notice that a lot of ORM is similar to that of SEO. With both ORM and SEO you are trying to rank high in the search results for specific terms and outranking your competition. There are many similarities, but also many differences as ...
Monthly Archives: October 2013
Is Reputation Management the Same as SEO? 28 Oct 2013
Understanding The Difference of PPC and SEO Traffic 25 Oct 2013
Choosing between SEO (Search Engine Optimization) and a PPC (Pay per Click) as a part of your business strategy is hard. Here is a basic understanding of what each does for your business or site should you choose to use e-commerce to expand your business. How crucial are they? When you go for SEO, the right keywords ...
[Must Read] How to Optimise ANY PPC landing Page 24 Oct 2013
![[Must Read] How to Optimise ANY PPC landing Page](https://ppc.org/wp-content/uploads/2013/10/Must-Read-How-to-Optimise-ANY-PPC-landing-Page.png "[Must Read] How to Optimise ANY PPC landing Page")
In the last two weeks, I have been creating articles that looked at all the different forms of landing pages out there that are used in PPC and how you can optimize them to ultimately improve your campaign’s performance. For this reason, I thought it would be a great idea to locate all these helpful articles into one ...
Which? – Analyse A Real PPC Campaign 24 Oct 2013
Carrying on the ‘Analyse A Real PPC Campaign’ series, the last article in the series looked at Amazon who can be seen to ‘have it easy’ when it comes to structuring their PPC campaign. Since they are an extremely dominative force on the internet, all they have to do is get people to visit Amazon. No ...
Optimising a Product/Service Landing Page 24 Oct 2013
It’s the last article in the series on optimising landing page. In this article, I will be looking at how advertisers of pay per click advertising can optimise and improve their landing page if it is a product/service page (from the different types of landing pages out there). The product/service page is used a lot in PPC ...
How to Create High Converting Landing Pages 20 Oct 2013
Everyone wants to create a great landing page but if you aren’t going to put the time and effort in, it just isn’t going to happen. Landing pages are the gateway to higher conversions and creating a massive return on investment. Sending all of your targeted traffic to one landing page can result in lower conversions ...
Optimising a Homepage PPC Landing Page 18 Oct 2013
Last in the series of optimising landing pages, I looked at how to improve a microsite which has the freedom to have any template/design it wants to considering it is a branch off the main website and does not have to be related to the main website. However, this article will be the complete opposite. There are rare occasions ...
Optimising a Microsite Landing Page in PPC 18 Oct 2013
Already, we are nearing the end of our series on optimising landing pages with only a few more to go. This article is going to look into how to optimise and improve a microsite which, as it says in the name, is a micro-version of a website such as a sub-page of a main website. Therefore, optimising this type of landing page ...
Most Popular Twitter Cashtags 17 Oct 2013
I used to do a lot of stock trading… then I realized I’m much better at making money on the internet then in stocks, so I left that game a couple years ago. However the rest of the world is addicted to the stock market, and why wouldn’t they be… it’s like legal gambling but with your favorite ...
Optimising a Lead Capture Landing Page in PPC 15 Oct 2013
Continuing the’ optimise a landing page’ series, I will be looking at how to optimise a lead capture page in this article. Last in the series saw me look at optimising an infomercial landing page which can be seen to be the TV advert equivalent of a landing page. However, with a lead capture page, the way to ...
How To Write Landing Page Copy That Will Not Scare the Visitors 14 Oct 2013
The job role of a copywriter is not limited to producing compelling and high quality write-ups that people will love and appreciate in general. Rather they are entrusted with the responsibility of making landing pages more effective by harnessing the power of words. Words when put together skilfully can make a powerful impact ...
PPC and SEO Tips from Michael Charalambous 13 Oct 2013
One of my favorite things about working in the online marketing space is that you get to meet so many different people and all of them are quite creative and making money in their own different ways. Everyone has something they working on most, whether that be creating web sites, building ad campaigns, focusing on coding or ...
Optimising an Infomercial Landing Page 13 Oct 2013
Last in the optimising landing pages series I looked at how to optimise a click through page which has the main objective of gaining a click to another landing page (which I guess is why its called a click through page…). In this article, I will be looking at how to optimise another type of landing page being the ...
Optimising a PPC Click Through Landing Page 13 Oct 2013
I will be producing another series over the next week or so which will look at how to optimise the different types of landing pages out there for advertisers of pay per click advertising to use. A landing page’s main objective is to produce conversions from PPC traffic. What a conversion can be for advertisers will vary ...
Using Reputation Management Tools to Rank Higher in SERPS 11 Oct 2013
Ranking higher in the search engines is no easy tasks, especially with Google always changing their algorithm. Many web sites and companies have made it their mission to rank higher in the search rankings for keywords that will not only bring in new traffic and business to their site, but also protect their brand and reputation ...
Google Updates PPC Adverts For Mobile Devices 09 Oct 2013
It goes without saying that Google should be updating their pay per click programs to accommodate the ever increasing progression in technology. For example, tablets are only four to five years old but have taken the internet by a storm. Well, I’m glad to say that Google are constantly updating both AdWords and Adsense to ...